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Celebrity Chef Fikree Brings Raya Open House To Kimball Raya Contest Winners

By
Tan Heng Hong
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(From left) Ms Tania Lee, Marketing Manager, Campbell Soup Southeast Asia Sdn Bhd with Chef Fikree presenting the winning prize to Pn Mariah and husband, En Shaharudin.

Kimball Celebrated Contest Winners with A Specially Crafted Raya Feast

Petaling Jaya, July 3, 2018 – Kimball invited Celebrity Chef Fikree and paid a visit to the home of the grand prize winners for their latest Raya contest bearing scrumptious feast using recipes from their campaign ‘Kimball Mudah dan Lazat, Hati Terpikat’.

Kimball organized a “Win A Raya Feast with Celebrity Chef Fikree” to reach out and reward loyal Kimball consumers for their continuous support towards Kimball, especially during this festive season. This also gives the winners a chance to invite their family and friends over to enjoy a Kimball Raya feast without the stress of organizing one. The two loyal Kimball consumers who won themselves a memorable Kimball feast with Celebrity Chef Fikree were Pn. Mariah Binti Idris from Selangor and En Haniff Baharom from Pahang.

Apart from winning a festive Kimball Raya Feast with Chef Fikree, the two grand prize winners for this contest also won themselves a Tupperware hamper worth RM1,000 each!

Mother of 4 children, Pn Mariah was excited to have had Chef Fikree together with Kimball over as she is a big fan of the chef and a long-time user of Kimball products.

“We were overjoyed to have Chef Fikree and Kimball over. I have gotten so many useful cooking tips! It was a fun day filled with the joy of Raya spirit as we were all brought together by the delicious food prepared by Kimball, especially the Kuah Kacang Daging Istimewa Kimball that were using Kimball Oyster Flavoured Sauce and Kimball Chilli Sauce. But more than that, I got to spend more time with my family and closest friends instead of spending long hours in the kitchen. My whole family is still starstruck with Chef Fikree as we follow him closely from cooking competitions to cooking program. Thank you for bringing laughter and happiness into our home,” said Pn. Mariah.

According to En Haniff, he joined in the Kimball Raya contest with the hopes that he will nab one of the two grand prizes for his mother to make their family’s Raya celebration more special this year, as his mother is a big fan of Chef Fikree.

“This Raya is very special to me and my family as we have a chance to celebrate this special day with Chef Fikree through Kimball. My whole family is delighted beyond words, especially my mother who loves trying out Kimball’s recipes and constantly follows Chef Fikree’s culinary tips. Thank you so much to Kimball for giving us such a memorable Raya,” En Haniff mentioned.

Chef Fikree surely understands that it is not easy to plan for everything and cook a delectable selection of scrumptious feast for Raya open house. He exchanged experiences with the family on how to be better prepared for an open house.

“Expectations on preparing a festive spread can be very high, and many mothers especially feel that they must outdo themselves in serving up the best, tastiest and most elaborate meals to impress relatives and guests. My advice to them is to work with tested and proven, yet quick and convenient recipes like those developed by Kimball, and let the taste speak for itself. To make the meal more memorable, spend some time on setting the table and creating a festive atmosphere as well,” mentioned Chef Fikree.

According to Ms Tania Lee, Marketing Manager, Campbell Soup Southeast Asia Sdn Bhd, Kimball in on a constant lookout to reward and create engagement with their loyal consumers.

“We are very excited to be bring the Kimball feast to the homes of loyal Kimball consumers this year. It is wonderful to know these families on a much more personal level. We are also thrilled to be able to create a unique and memorable experience with Chef Fikree for these winners while easing their burden of organizing a Raya open house,” said Ms Lee.

“We hope that many Malaysian will find the recipes from our campaign ‘Kimball Mudah dan Lazat, Hati Terpikat’ useful, and may they will be successful in recreating the recipes at home. These easy and delicious recipes showcase how versatile Kimball products are and are perfect for any festive occasions,” mentioned Ms Lee in closing.

About Kimball Malaysia

With a heritage of over 40 years, Kimball is a Malaysian food brand that has a wide range of products such as Sauces (Chilli, Tomato, Oyster, Black Pepper, BBQ), Dressing (Mayonnaise), Dry Pasta and others to create flavorsome possibilities for less. Kimball encourages Malaysians to use Kimball products in their meal preparation to make the dishes tastier at affordable cost.

Health Is Wealth, With Lee Shun Hing Vegetarian Oyster Sauce

By
Tan Heng Hong
-

Heritage Brand pioneered Oyster Sauce Market with Vegan Variants with Lower Sodium & Sugar Content

Petaling Jaya, July 2, 2018 – Malaysians are increasingly health conscious with many of us choosing to adopt a vegan or vegetarian diet for lifestyle as well as religious reasns. For others, the fear of hypertension, kidney disease, diabetes and other conditions linked to diets high in salt and sugar have made them careful of what they consume.

According to the National Statistic Plan For Non-Communicable Diseases (NSPNCD)[1] the nation’s population consumes an average of 8.7g of sodium per day[2], which is considerably high and increases the risk of developing heart disease. The Malaysian Ministry of Health’s goal is to reduce average sodium consumption among Malaysians by 30% by the year 2025.

The World Health Organisation (WHO) recommends that calories from sugar be limited to not more than 10% of our daily energy consumption[3]. Therefore, the average amount of additional sugar intake for adults inclusive of hidden sugars should not exceed 10 teaspoons a day (50g).

For everyday Malaysians this puts us in a difficult position. Do we continue to indulge in our culinary favourites such as Mee Mamak Goreng, Char Koay Teow and Chick Kut Teh, or are we to keep to bland, tasteless food to safeguard our health?

Heritage brand Lee Shun Hing has a simple yet tasty solution for Malaysian to enjoy more of their favourite dishes while keeping to a healthy diet.  Lee Shun Hing vegetarian or ‘chai’ oyster sauce is the healthier choice.  It is lower in sodium as compared to regular vegetarian oyster sauces[4].

The brand is the pioneer of vegetarian “zhai” oyster sauces in Malaysia since 1985.

Oyster sauce is a mainstay of Asian cooking for its savoury flavour and appetising aroma that adds depth and dimension conveniently. For home chefs, using a lower sodium and lower sugar vegetarian oyster sauce such as Lee Shun Hing’s can provide a healthier alternative for the family.

Lee Shun Hing vegetarian oyster sauce has been certified the Healthier Choice Oyster Sauce by the Health Promotion Board, Ministry of Health of Singapore. This coveted certification requires products to fulfil strict guidelines and to ensure that nutritional information is shown on labels.

To qualify for the certification, Lee Shun Hing Vegetarian Oyster Sauce has been tested and proven to have less than 3g of sodium per 100g[5].

All Lee Shun Hing selection of fine oyster sauces, flavoured oyster sauces, vegetarian oyster sauces and sesame oils are certified Halal, making them suitable for Muslim consumer too.

For vegetarian and vegans who have strict dietary requirement, Lee Shun Hing vegetarian “zhai” oyster sauce is the first of its kind to offer this product variant in Malaysia. To recreate the taste of oysters the brand uses a concentrated stock essence of mushrooms, carrot, and celery. All Malaysians including vegetarians and the health conscious consumers can now enjoy the taste of healthier oyster sauce.

“Malaysians have a highly developed sense of taste due to the many culinary influences in our cuisine, while Malaysia is world renown with its food, topping the lists of many tourism and travel rankings. Our Malaysian consumers require a delicate balance between the sweetness, saltiness, spiciness, bitterness and sourness to produce the essential umami flavour that makes food tasty. Lee Shun Hing sauces are developed for Malaysian by Malaysians, and have captured the taste that makes Malaysian dishes extra special,” said Mr. Siew Yun Sing, the founder of Lee Shun Hing products.

“Understanding that Malaysians are facing challenges when it comes to their diet which can be high in salt and in sugar, we have crafted our heritage sauces to be healthier. Every little reduction in sugar and salt helps, and Lee Shun Hing is glad to be able to do our part by giving more people the opportunity to enjoy their meals without guilt, and concerns for their health,” he added.

[1] Feisul Idzwan Mustapha, Public Health Physician NCD Section Disease Control Division Minister of Health Malaysia

[2] http://www.worldactiononsalt.com/worldaction/asia/53960.html

[3] http://www.myhealth.gov.my/en/facts-about-sugar/

[5] https://www.hpb.gov.sg/docs/default-source/default-document-library/hcs-guidelines-(january-2018)9ab599f6468366dea7adff00000d8c5a.pdf?sfvrsn=2d36ff72_0

Barbican emphasises halal credential in marketing

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Barbican malt drink, which is officially distributed by Coca-Cola Malaysia, is showcasing its halal credential by demonstrating it has the certification from the Indonesian Council of Ulama (MUI). We have reported in 2017 that Barbican has received the halal certification in Indonesia.

From MUI Edition No 122 November-December 2016 – Updated May 2018

Underneath the logo is the mentioning of MUI is recognised by the Department of Islamic Development Malaysia (JAKIM). One thing to note is the Barbican halal certification is expiring on 18 October 2018. Apart from having a mention in the marketing materials, the halal logo does not appear to be showing on the product itself.

At Tastefully 2018 in June 2018, Barbican is also said to be the number one alcohol-free malt drink in the United Arab Emirates (UAE) to demonstrate the malt drink’s popularity in a Muslim country in the Middle East.

Photo Credit: Minimeinsights.com

New Nature’s Spring Sparkling Water and Fiber Water

By
Tan Heng Hong
-

Philippine Spring Water Resources Inc, the maker of Nature’s Spring, has been actively extending its water portfolio beyond water to iced tea and flavoured water fortified with vitamin B and now into sparkling water and fiber water.

#SparklyTwist

The 330ml sparkling water adds a sparkling twist to the water drinking occasion. It is positioned as a zero-calorie drink but with carbonate to serve as an alternative to sugar sweetened sparkling beverages, which now attracts the sugar tax.

Non-caloric sweetener such as artificial sweetener is taxable under the TRAIN law. However, bottled water and beverages sweetened with stevia or coco sugar is exempted from the sugar tax.

#FiberUp

The new Nature’s Spring Fiber Water with wheat dextrin, a soluble dietary fibre, is described as helping with digestion. The fibre-enriched claim is usually found in juices such as Oishi Fiber and Fruit and Del Monte Fiber Enriched Pineapple Juice. The new product uses water as the platform to deliver the goodness of fiber.

 

 

New smooth and milky texture in Wonda Italian Latte

By
Tan Heng Hong
-
Photo Credit: Wonda

Wonda has launched Italian Latte in on-the-go carton packaging in June 2018. This product is described as having a “smooth and milky texture” and is “made from premium quality coffee beans.”

The launch of Wonda’s Italian Latte in June 2018 has been overshadowed by the brand’s FIFA campaign featuring the three limited-edition Wonda Coffee 100% Arabica range, made with premium beans from Brazil, Peru and Colombia.

The new Wonda Italian Latte (200ml) is the first Wonda RTD coffee in aseptic carton packaging supplied by SIG Combibloc.

Based on a per serving size of 100ml, total sugar is 5.8g, protein 2.1g and fat 1.2g.

The 200ml aseptic carton Wonda RTD coffee is priced at myNEWS.com at RM 2.20. As a comparison, the other range of Wonda in 240ml can is selling for RM 2.80 and Wonda in 340ml PET is at RM 4.20.

Wonda Italian Latte is now available at myNEWS.com and Shell.

 

 

 

Local flavours come alive with Maggi Sup Tulang Berempah, Soto Ayam

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Maggi is bringing Malaysian favourite Malay dishes alive with Mi 2 Minit Sup Tulang Berempah (literally translated as Bone Soup with Spices) and Soto Ayam (Chicken Soto). The existing 2-Minute flavours are Ayam (Chicken), Kari (Curry), Asam Laksa and Tom Yam.

Sup Tulang Berempah

Sup Tulang Berempah is an aromatic beef bone soup with many adaptations depending on the region it is served. The Maggi Sup Tuang Berempah soup mix contains beef fat, onion, spices, cardamon, black pepper, salt, MSG and corn starch.

Image from Nestle Malaysia official store on lmall.my

It is officially described as an “aromatic broth that captures the essence of long-boiled sup tulang, seasoned with 6 spices that are familiar by Malaysians, paired with springy noodles made from Australia-sourced wheat grains.”

The serving size is 79g.

Soto Ayam

Soto Ayam is popular in Indonesia, Malaysia and Singapore with different variations. The soup mix contains garlic, chili, white pepper, leek, ginger, coriander, turmeric, star anise, MSG, salt, sugar and tapioca starch.

Image from Nestle Malaysia official store on lmall.my

Soto Ayam is described as a “yellow spicy light-bodied soup simmered with real chillies and 5 spices, paired with springy noodles made from Australia-sourced wheat grains.”

The serving size is 79g

A pack of five sells for  a price of RM 5.35 on Qoo10.

Looking back at Sup Tulang launches

Apparently, Maggi Sup Tulang was not the first time to appear in the local market. It was launched in the past but discontinued in 2013, according to a blog post.

Similarly, competitor MyKuali introduced MeeKuali Beef Flavoured Rice Vermicelli Soup with Spices or Bihun Sup Rempah Perisa Daging in 2016 but it was also discontinued soon after. On Jakim’s website, the MeeKuali range comprises Bihun Sup Rempah Perisa Daging and Mi Soto Perisa Ayam with their halal certification expiring in December 2019.

Sky Thomas Food Industries’s halal certified food products

The two new instant noodle flavours suit the Malay palate, thus deepening Maggi’s engagement with the Malay community as well as with the broader market.

 

Tamil Nadu-based Aavin Milk to enter Malaysian dairy market

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Tamil Nadu Co-operative Milk Producers’ Federation Limited, which sells under the Aavin Milk trademark, said at the 19th Malaysian International Food & Beverage Trade Fair (MIFB) that it is in the process of entering the Malaysian dairy market. MIFB is being held at the Kuala Lumpur Convention Centre on 27-29 June 2018.

Launched in Singapore in 2017

The Tamil Nadu-based milk company previously launched its milk products in Singapore in 2017 to serve the 10 lakh (1 million) Tamils living there. According to News Today, the Tamil Nadu State Dairy Development Minister K T Rajendhira Balaji said in November 2017 that “steps are being taken to sell Aavin milk in Malaysia, Dubai and Colombo as well.” 

Data from the Department of Statistics of Singapore shows there were 356,876 ethnic Indians living in Singapore at the end of 2016. The figure does not include the number of foreign workers from the Indian subcontinent.

In Malaysia, the number of Indians stood at 7.0% or around 2 million people, according to the Department of Statistics of Malaysia.

Aavrin said at MIFB that it is aiming at the broader Malaysian population and not narrowing itself to the ethnic Indians.

The Aavrin UHT range includes milk shake flavoured milk (carrot, strawberry, chocolate, apple etc) and butter milk.

Photo Credit: Minimeinsights.com

What Mini Me thinks

To target Malaysians, Aavin Milk needs to stand out with a more appealing packaging design and localised taste to create a reason for consumers to pick up the product.

Tiger Satay flavoured chips in crossfire for the wrong reason

By
Tan Heng Hong
-

Admittedly, we are late in reporting the exclusive, not-for-sale Tiger Satay flavoured chips that is making news for the wrong reason. Behind the pack of chip is a warning “only for non-Muslims 21 years and above.” World of Buzz has the story about a Muslim warning fellow Muslims not to buy this chips.

The Tiger Satay chips are meant to be given away free exclusively at 99Speedmart with every purchase of 6 Tiger beers. The chips are never to be sold individually. It is for beer lovers watching FIFA football matches, while dipping into what some has described as super salty potato chips.

It is not the first time Tiger is embroiled in controversy. Back in late 2017, Muslim groups were pondering whether Tiger Zero was halal or haram.

Poor Tiger, let it be clear that the mighty Tiger has always been non-halal and has no desire to cause misunderstanding to Muslims.

The negative sentiment directed against zero alcohol beer (Tiger Zero) and st the exclusive potato chips shows the operating environment for beer company in Malaysia is harsh. The Tiger Zero experiment and the Tiger Radler Lime Mint with zero alcohol, debuted in December 2017, is now out of stock. The road to alcohol-free beer in Malaysia is tortuous indeed.

New Grandsoy soy milk, contemporising soy milk category

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Keko Group, the Malaysian company famous for its transparent fruit flavoured soda drink Glinter, has added Grandsoy soy milk drink in plastic bottle – added blackbean and original variants. It differs from the existing made-in-Thailand Grandsoy Soy Milk, which is sold in a more premium glass bottle.

Photo Credit: Keko

The new Grandsoy in a 245ml plastic packaging is manufactured locally in Malaysia and contains only water, soy bean and sugar. The protein level per 100ml serving is 2g and total sugar is 8.7g for the original variant and 1.8g of protein and 8.7g of total sugar in the added blackbean variant. The Thailand version has added milk powder for a smoother texture.

Look and feel important

The soy bean milk market in Malaysia is undergoing a period of change. Packaging is being updated to meet higher consumer expectation for something more aesthetically pleasing and contemporary.

Seen at Tastefully 2018 in June 2018. Photo Credit: Minimesinsights.com

Maxmaster Industry Sdn Bhd, the biggest manufacturer of soy milk and fruit drink sold in PP bottles in Malaysia, has to move with the time. It showcased a new bottle design for Soy Master at MIHAS 2018 and is probably meant for the export market.

Photo Credit: Minimeinsights.com

Below is the old design:

Image from Maxmaster

Malaysia is surprisingly strong in the manufacturing of soy milk exporting to regional countries including to China and Indonesia. To compete internationally, the first thing manufacturers need to do is give the packaging a revamp.

New Minute Maid Orange Fiber, total beverage pledge

By
Tan Heng Hong
-
Photo Credit: Minute Maid Thailand

Minute Maid Orange Fiber has been introduced in Thailand. It boosts a high fibre and high vitamin C claim targeting office workers who have neglected their digestive health. Drinking Minute Maid Orange Fiber is designed to help with digestion and excretion for a healthier lifestyle. The drink comes with the Healthier Choice logo, according to the press release. Also available in Honey Lemon.

Both drinks are available at 7-Eleven for a price of THB 20 (290ml).

Total beverage company

The Coca-Cola system in Thailand has announced in a new press release in June 2018 of the evolution of its business strategy as a total beverage company with a full range of products across virtually every category.

The company also highlighted its offerings in health and wellness including Aquarius and Minute Maid Orange Fiber, as well as Minute Maid Honey Lemon, all with the Healthier Choice logo. Small pack size is another part of a global commitment on portion control with Coca-Cola in 180ml can and Coke plus Coffee in 240ml.

“Though Coke is the hero product and the brand with which everyone is familiar, Coca-Cola would like to inspire consumers to taste other products across the extensive portfolio, from sparkling, ready-to-drink juice and hydration in both the original and low-to-no sugar options, all of which have been invented to serve Thai consumer needs and are suitable for everyone, at every moment of the day and in life”, Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand and Laos) said.

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