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Zott Milk Tiger adds excitement into children’s cheese market in Malaysia

By
Tan Heng Hong
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Zott SE & Co. KG. (Zott) has introduced Milk Tiger in the Malaysian market. Zott Milk Tiger is distributed by Caldbeck Macgregor (M) Sdn Bhd and sells at a price of RM 12.59. The cheese snack is certified halal by the Indonesian halal certification board.

In Malaysia, sliced processed cheese is usually the type of cheese given to children. This helps to cement sliced processed cheese as the top choice among parents and children. String cheese is another cheese snack in the market but is not popular due to high price and limited choices.

In China where cheese is a novelty items, brands are focusing on the high-growth children’s segment with toy-like products that are visually appealing and fun for this young demographic.

In Malaysia, Milk Tiger is seen as a way to bring some new excitement to the children’s cheese category and create a cheese snacking culture.

Frisian Flag cocopandan condensed milk challenges syrup in sweetening Ramadan

By
Tan Heng Hong
-

Frisian Flag in Indonesia has released a new Cocopandan condensed milk to sweeten the dessert moment during Ramadan. Syrup, sweet dates and sweet cakes are common break fast (iftar) food items during fasting.

https://www.youtube.com/watch?v=uOizWOnaagQ

Cocopandan syrup is made from coconut and pandan and is usually in red because of the use of red dye. The new Frisian Flag Cocopandan is pink, which makes it more visually appealing compared with the golden milky colour of the other Frisian Flag condensed milk.

Photo Credit: Frisian Flag

A consumer survey by Frisian Flag shows 90% of consumers feel the new Frisian Flag Cocopandan Condensed Milk is tastier than the combination of condensed milk and syrup.

Frisian Flag is using the new product to bridge the taste gap between condensed milk and syrup. This all-in-one product will help consumers save the need to purchase a separate syrup for their desserts, potentially substituting syrup all together.

Spicy and sweet Mister Potato Balado, Honey Cheese come to Indonesia

By
Tan Heng Hong
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PT Pacific Food Indonesia, the producer of Mister Potato and Smax, has officially launched two new Mister Potato flavours – Balado and Keju Madu (honey cheese). Honey cheese comes with the sweet flavour, while balado is spicy. Balado is found in Minang cuisine in West Sumatra. The sauce is made by stir frying ground red hot chili pepper with other spices.

Equal contribution by Mister Potato, Smax

At the moment, the contribution of Mister Potato and Smax is 50:50, said PT Pacific Food Indonesia Marketing Manager Leovhaty Augusta as reported by business portal Kontan.co.id.

Leovhaty said with the launch of the two flavours, the goal is to increase the revenue share of Mister Potato to 60%. Smax is sold in the general trade and modern channel aiming at the lower-end of the market, while Mister Potato focuses on the modern channel targeting mid-end consumers.

Mister Potato existing range in Indonesia. Photo Credit: Mister Potato Indonesia

Mister Potato’s key consumer demographic is from the age of 15 to 25 who account for 40% of sales, said Leovhaty. She added the company’s market share in potato crisps is currently in the third place, an improvement from the sixth place two years ago.

Most of the sales in Java

Even though its products are available across the country, Java Island continues to contribute the largest share of revenue. The factory of PT Pacific Food Indonesia, a unit of Malaysia’s Mamee-Double Decker (M) Bhd, is located in Jatake, Tangerang in Banten, the westernmost province of Java.

To grow export market

In addition to serving the domestic market, the finished products from the factory in Jatake are mainly exported to the rest of Southeast Asia. Exports account for 20% of total production with a plan to increase exports by 30-35%, said Leovhaty.

Viral Ais Kepal Milo demonstrates the versatility of Milo

By
Tan Heng Hong
-
Photo Credit: From Google Images

Last year, we had Milo cube as the trending snack in Malaysia, Singapore and Thailand. This year, Milo is back again on the radar screen with Ais Kepal Milo, a snow ice desserts made with Milo, making a big splash in the food scene in Malaysia and Indonesia.

Johny’s Ice Kepal at AU3, Ampang, Malaysia. Photo Credit: .vitdaily.com

Forget about the high sugary content. The goal is to indulge your sweet tooth to the maximum.

Originated from Kuala Kangsar, Perak

This Milo dessert originated from Kuala Kangsar, a small town in the state of Perak. Since then, competitors have sprung up across the country and has quickly spread to Indonesia.

Photo Credit: Milo Kepal Leleh Section 25 Shah Alam branch

Here is a list of the top Ais Kepal Milo in Malaysia.

The toppings range from Honey Stars, peanuts, M&M’s to Oreo as long as they make the Ais Kepal Milo look appetising and visually appealing.

Taking off in Indonesia

In Malaysia, the interest in Ais Kepal Milo started quite early around November 2017. After few months, consumer interest in this dessert has tapered off, a reflection of the growing maturity and availability.

Ais Kepal, Malaysia as keyword searches in Google Trends

In Indonesia, Es Kepal Milo started to gain traction around March 2018 and interest has probably reached a peak in April/May 2018.

Es Kepal, Indonesia as keyword searches in Google Trends

Food service trend tends to influence the packaged food industry as seen in the salted egg phenomenon. We could be seeing similar force at play. One thing for sure is nobody complains about the sweetness in Milo as that is the one thing expected in the mouth-watering Ais Kepal Milo.

 

Coca-Cola to bring Ramadan cheer nationwide

By
Tan Heng Hong
-
Happy children after the iftar event at MYDIN Kubang Kerian

Small business owners get mobile tech boost for Ramadan, while underprivileged communities get a hearty meal from Coca-Cola

17 May 2018

Coca-Cola Malaysia will be empowering some 3,000 food stall operators at Ramadan bazaars nationwide this year through its Coca-Cola Komuniti Usahawan (Coca-Cola KU) entrepreneurship programme by using a proprietary mobile application that provides them with basic business training.

About 300 selected participants will also be supported with attractive point-of-sale Coca-Cola merchandise such as aprons, caps, table cloths and menu boards that will make their food stalls stand out at the popular Ramadan food bazaars.

Launched last year in partnership with the Ministry of Domestic Trade, Co-operatives and Consumerism, the Coca-Cola KU training programme is designed to guide budding micro entrepreneurs onto the path of success by providing them the knowledge and training needed to elevate their business.

The programme in Malaysia is part of the company’s global commitment to enable the economic empowerment of 5 million women entrepreneurs across the company’s value chain by 2020 through its 5by20 initiative, where Coca-Cola KU aims to empower 20,000 women entrepreneurs by year 2020. While it is targeted at women, Coca-Cola KU also encourages men to participate.

In the meantime, Coca-Cola has once again teamed up with Yayasan Kemanusian Muslim Aid Malaysia for the latter’s annual charity Fast2Feed programme, which provides thirst quenching drinks, a nourishing meal and seasonal cheer to over 5,000 people from underprivileged communities across Peninsular Malaysia.

One of Muslim Aid Malaysia’s main projects that is solely dependent on donations and charity Fast2Feed will see orphans, children from underprivileged families, residents of aged care homes, Orang Asli and refugees receive break fast meals, food baskets, duit Raya and new clothes so that they too can look forward to the fasting month and Hari Raya.

This year’s event will see the Muslim Aid Malaysia team travelling tirelessly to bring festive cheer to 24 locations in Kuala Lumpur, Selangor, Perak, Penang, Pahang, Kedah, Kelantan, Terengganu, Negeri Sembilan, Melaka and Johor.

As they look forward to the breaking of fast, the children will also be entertained with art and craft activities such as colouring and ketupat weaving. Joining them at each location will be Coca-Cola staff from branches nationwide, who will help serve the break fast meal and run the activities.

A partnership that began in 2010, Coca-Cola continues to support Muslim Aid Malaysia’s charitable work for the underprivileged and this year, to bring a touch of local flavour it is also involving its partners such as Marrybrown, Mydin, Jaya Grocer, Maslee Group, ASTRO, PNB Commercial and Zenith Aim Group to come in with even more goodies to bring more smiles.

“Visiting Ramadan food stalls is a very strong part of Malaysian culture during Ramadan and the bazaars also provide a timely opportunity for micro-entrepreneurs to earn some extra income, so we are very happy to see the ongoing contribution of the Coca-Cola KU programme. And because the breaking of fast is a very special moment of the day during Ramadan, we are also delighted to be able to support and be part of the wonderful work done by Muslim Aid Malaysia to also make it special for those who would not have the opportunity to enjoy it,” said Country Manager, Malaysia, Singapore and Brunei Region, The Coca-Cola Company Ahmed Yehia.

“Our priority is always the children, be they locals or refugees. Seeing them smile at our events will surely trigger happiness among all present. We hope Malaysians from all walks of life will also take part in Fast2Feed,” said Habsah Marjuni, Chief Operating Officer of Muslim Aid Malaysia.

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Coca-Cola Stevia, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

Yayasan Kemanusiaan Muslim Aid Malaysia

Muslim Aid is a non-political and non-sectarian aid and development organisation inspired by Islamic values and works within the parameters of Islam irrespective of religion, colour and creed. Muslim Aid takes special interest in the orphaned, refugees and internally displaced people, communities caught in the cycles of poverty, and survivors of disasters as its beneficiaries.

The Elections in Malaysia and its impact on the eCommerce Industry

By
Tan Heng Hong
-

An Analysis on Malaysians’ Online Shopping Habits During the Elections Period

Kuala Lumpur, May 11, 2018 —The 9th of May 2018 will go down in the history books as among the most significant days in the history of Malaysia. As the nation concluded the election period with the swearing-in of its seventh prime minister on 10th May, eCommerce platforms experienced a significant dip in online traffic as Malaysians were focused on the elections. In a bid to understand online consumers, iPrice conducted this brief study to find out how the elections period affected eCommerce platforms in the country.

Before elections day : Malaysians diverts focus from online shopping to pre-election preparations.

  • Our study shows that the elections affected online traffic from the afternoon onwards.
  • Online traffic remained normal in the morning but begins to decline steadily from 4.00PM onwards. This was evident when comparing to online traffic to the previous period (9th April 2018).
  • Multiple Malaysian media reported traffic congestions on most major highways from 2.00PM onwards. This suggests that most Malaysians diverted their attention from online shopping to pre-election preparations such as travelling to their voting areas in the afternoon.
  • There was also a 34.8% decline in online traffic at 10.00PM when compared to the same time in the last period. This is significant as online traffic would reach its highest point around 10.00PM on regular days.

Elections day              : Malaysian shoppers more focused on the elections than online shopping.

  • On usual weekdays, online traffic in Malaysia would reach its highest points at about 11.00AM, 3.00PM and 10.00PM. On elections day, online traffic reached its peak at 5.00PM and steadily declines for the rest of the day.
  • This suggests that a small number of Malaysians return to online shopping when the voting period ended at 5.00PM. As nightfall comes, online shoppers return their attention to the elections and its results.
  • On usual periods, Malaysians are actively shopping online in the evening till 12-midnight. On election night, online traffic was 50.6% lower than usual as most Malaysians remain awake for the results.

After elections day    : Online traffic improves but remains lower than usual.

  • On a regular Thursday, eCommerce platforms usually experience a steady increase in online traffic in the morning. However, online traffic at 9.00AM (10th May 2018) was 56.5% lower than usual as Malaysians awake to the announcement of the elections results and public holidays.
  • As mentioned earlier, online shopping would reach its highest point at about 10.00PM on regular weekdays. However, this was not the case as Malaysia witnesses the swearing-in of its seventh prime minister close to 10.00PM. Online traffic was 39.7% lesser than usual at 10.00PM.

A Number of Malaysians Still Shopping on Mobile Devices

  • Overall, there was a substantial decline in the number of online shoppers across all devices. However, the decline on desktop devices were slightly higher as compared to tablets and mobile devices.
  • This suggests that many Malaysians were still shopping online on their mobile devices as they wait for their turn to vote. A report by Daily Express stated that some Malaysians waited as long as three hours for their turn to vote. Hence, voters at the waiting line would most probably browsed or made purchase online through their mobile devices.

Research Methodology:

  • Data was obtained by comparing online sessions on iPrice Malaysia (http://iprice.my) between 7th – 11th May 2018 and 9th – 13th April 2018. Data was obtained through Google Analytics.
  • iPrice Malaysia receives millions of online sessions monthly and currently catalogues millions of products from hundred of online retailers across the country.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam and Hong Kong. Currently, iPrice compares and catalogues more than 250 million products and receives more than five million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

Football fever hits Coca-Cola Collectors Fair 2018

By
Tan Heng Hong
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Collector Affandi bin Masran from Johor Baru proudly showcases his prized glass bottle from Mexico

12 May 2018

The annual Coca-Cola Collectors Fair returned to Berjaya Times Square where around 70 collectors from 13 countries gathered to display, trade and sell all things Coca-Cola.

In conjunction with the much anticipated FIFA World Cup™ Russia 2018 next month, this year’s theme revolved around all things football where Coca-Cola’s longstanding relationship with Fédération Internationale de Football Association (FIFA) which began in 1974 has ensured there were multitudes of Coca-Cola collectibles from a variety of FIFA events on display.

“Coca-Cola has always shared the passion that fans have for football around the world and through our partnership with FIFA we champion the power of the game to bring people together. We are set to bring some excitement for the upcoming FIFA World Cup™ Russia 2018 and to get into the mood we have themed this year’s Coca-Cola Collectors Fair for all things football where members of the public can see the history and relationship of Coca-Cola and FIFA over the decades,” said Gareth McGeown, Chief Executive Officer, Bottling Investment Group Malaysia-Singapore-Brunei, The Coca-Cola Company.

70 collectors from 13 countries participated in the annual Coca-Cola Collectors Fair 2018 at Berjaya Times Square

With passionate Malaysian collectors joined by enthusiasts from Thailand, Singapore, Indonesia, Philippines, China, Hong Kong, Macau, Taiwan, Korea, Japan, Spain and France, the eighth edition of the Coca-Cola Collectors Fair was an international event of its own.

Malaysian collector, 41-year old Joe Lim, picked up his first Coca-Cola bottle collection from China in 2002 and has never looked back since. He is now the proud owner of nearly 1,000 iconic contour bottles of various sizes and materials.

“This is my seventh time participating in this annual event and I enjoy the camaraderie of fellow collectors from near and far. We not only trade our collections but also exchange our stories and experiences, which to me is priceless. The Coca-Cola Collectors Fair has become the biggest gathering in the region and is a wonderful platform to bring collectors together,” said Lim.

Aside from Collectors, members of the public also thronged the Fair to discover a new world and participated in fun games to win themselves limited edition Coca-Cola collectibles. They were also able to enjoy the good deals offered at the Wendy’s and Hero Market pop up stalls at the event.

Coca-Cola’s retail partners supported the event with special offers – Wendy’s filled tummies with its twin value deals of RM5 for 2 pieces of crispy fried chicken and RM1.50 for 2 creamy Frosty’s cones, while Hero Market quenched thirsts with its low price of RM1 for 320ml cans for a variety of beverages by The Coca-Cola Company.

Meanwhile Berjaya Times Square returned as the official venue sponsor for the Coca-Cola Collectors Fair.

The Coca-Cola Collectors Fair in Malaysia began in 2011 and is traditionally held in May, in conjunction with its Founders’ Day where Coca-Cola made its debut on May 8, 1886 in Atlanta, USA.

 

Doing Good This Ramadhan with Semurni Kasih

By
Tan Heng Hong
-

7-Eleven Malaysia is back with its annual donation drive for the underprivileged

Kuala Lumpur, 14 May 2018 – 7-Eleven Malaysia, the nation’s favourite convenience store chain in Malaysia continues its endeavours of helping underprivileged communities through its annual donation drive, Semurni Kasih, under the Community Care program.

The donation drive is held in conjunction with the month of Ramadhan, and will run for 6 weeks until 18 June 2018. Customers can offer their support by donating necessities such as food, beverages, household essentials, and other supplies purchased from 7-Eleven stores and place them into dedicated contribution boxes in more than 2,235 stores nationwide. As the tagline ‘You Contribute, We Distribute’ suggests, contributions received will then be distributed by 7-Eleven Malaysia to various charity homes and charitable causes across the nation.

Through the campaign in 2017, 7-Eleven Malaysia has disbursed nearly RM11 million worth of provisions to more than 1,800 beneficiaries since its inception in 2008.

Mr. Ronan Lee, Marketing General Manager of 7-Eleven Malaysia said, “We are ever grateful to our customers who have supported Semurni Kasih throughout the past 10 years. It has been a fulfilling journey for us thus far and through joint efforts with our patrons, we aim to do more for the underprivileged community this year as well.”

Semurni Kasih is part of 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.

For more information on Semurni Kasih and 7-Eleven Community Care, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Adding M&M’s and Snickers chocolate bites to sweeten Raya creations

By
Tan Heng Hong
-

Now chocolate brands are taking the opportunity to capture opportunities from at-home festive baking. Mars Malaysia is celebrating Raya festive cheers with Snickers Baking Bites and M&M’s Mini’s Milk Chocolate Baking Bits. Now avid bakers and cookie makers can include Snickers and M&M’s into their creations.

Both are priced RM 17.49 each at Tesco.

 

Mirinda Mix-It launched in Malaysia to coincide with Raya celebration

By
Tan Heng Hong
-
Photo Credit: Mirinda Malaysia

Mirinda Mix-It, the new flavoured carbonated soft drink from PepsiCo, has been launched in Malaysia. Mirinda Mix-It was previously released in Thailand in 2017. The new drink offers two great flavors in one bottle – Apple-Kiwi or Strawberry-Lychee.

https://www.facebook.com/MirindaMY/videos/191744431457558/

Mirinda Mix-It was introduced in Malaysia to coincide with the Raya celebration, an important celebration for the Muslim population in Malaysia. The one-month fasting starts on 16 May 2018 and the Hari Raya Aidilfitri celebration will commence on 15 May 2018.

In Thailand, Mirinda Mix-It is positioned as a super fun drink targeting teenagers and young adults. The fizzy drink can be turned into a Slurpee-like beverage.

So far, the marketing team in Malaysia is stressing on the fusion taste of Mirinda Mix-It. We expect more exciting marketing activities coming your way soon.

Photo Credit: Mirinda Malaysia
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