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belVita sachet pack for all occasion, now on Lazada

By
Tan Heng Hong
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Mondelez’s belVita breakfast biscuit in Malaysia now comes in a sachet pack. Introducing the breakfast biscuit in sachet in March 2018 was mom-preneur Munas Van Boonstra who was described as living mornings full of spirit with belVita.

From actress Bunga Cintra Lestari, the brand is now engaging with famous female entrepreneurs like Munas Van Boonstra (founder of SuperMumpreneur) and Evelyn Marieta (founder of Wunderbath) to align the brand with urban and aspiring women to become their trusted snack to kickstart their morning.

Female consumers are snacking multiple times a day into all-occasions eating. At the recent Consumer Analyst Group of New York’s (CAGNY) conference, higher snacking frequency is one thing agreed on by packaged food executives, reported Convenience Store News. Mondelēz CEO Dirk Van de Put said “consumers today are working longer hours. As a result, people snack more in-between meals and as a replacement of meals.”

Clearly, not all consumers eat belVita during breakfast. The narrative of belVita can start to incorporate beyond the breakfast daypart into other snacking occasions. The belVita sachet sold in convenience store is in a good position to aim at the all-day snacking opportunity.

Available on Lazada

Mondelez has opened an official website on Lazada Malaysia in April 2018.

 

Softlan® Launches New ‘Fragrance of Love’ Limited Edition Pack to Celebrate Mother’s Love

By
Tan Heng Hong
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Aishah Sinclair, radio announcer, television host and brand ambassador of Softlan® sharing her personal stories not only as a mother, but nurturer, educator and friend to her children.

The old saying of “Mothers hold their children’s hands for a short while, but their hearts forever” cannot be any truer as Mother’s Day dawns.

In celebration of this special day, Softlan® introduces a limited-edition pack, to express gratitude to mothers in Malaysia. Aptly named the ‘Fragrance of love’, the pack features a scent specially selected by children that reminds them of their mothers’ love and warmth, now transcended onto one’s freshly-laundered clothes.

The Softlan® ‘Fragrance of Love’ limited edition pack comes in a 1.4-litre pack variant, with a unique fragrance that combines a carefully-selected range of floral scents, chosen by children that best represents and reminds them of their mothers’ love. It is now available at all major supermarkets and hypermarkets nationwide at a recommended retail selling price of RM 6.75.  Offer is valid while stocks last.

In conjunction with the launch of this limited-edition pack, Softlan® announced its continued partnership with Aishah Sinclair, radio announcer, television host and brand ambassador of Softlan®.

Introducing Marketplace: Buy and Sell With Your Local Community

By
Tan Heng Hong
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Facebook introduces Marketplace in Malaysia and makes it easy for people to connect, browse and discover products

Kuala Lumpur, MALAYSIA – 26 April 2018 – Today, Facebook announced the launch of Marketplace in Malaysia. Marketplace is a single place on Facebook that makes it easy to discover, buy and sell goods locally.

Karandeep Anand, director of product management at Facebook stated, “Already 700 million people buy and sell in groups on Facebook each month, today we are excited to bring Marketplace to Malaysia and make it easier to discover, buy and sell goods locally. Whether you’re a new parent looking for baby clothes or a collector looking for a rare find, Marketplace makes it easier to buy and sell what you need. People can feel good about buying and selling on Marketplace because it’s easy to view the public profiles of buyers and sellers, your mutual friends, and how long they’ve been on Facebook.”

Discover Items for Sale Near You
Marketplace shows you items that are relevant to your interests and available in your community. Similarly, by tapping on the Marketplace icon, you can post products for sale directly or cross post from a buy and sell group.


To find something specific, search at the top and filter your results by location, category or price. You can also browse what’s available in a variety of categories such as Household, Electronics and Apparel. Use the built-in location tool to adjust the region you’re looking in, or switch to a different city altogether.

When you find something interesting, tap on the image to see more details from the seller, including a product description, the name and profile photo of the seller, and their general location. You can also save the item to find it later.

Communicate Directly with the Seller
Decided that you want it? Send the seller a direct message from Marketplace to tell them you’re interested and make an offer. From that point on, you and the seller can work out the details in any way you choose. Facebook does not facilitate the payment or delivery of items in Marketplace.

Post Items for Sale in Just a Few Steps
To sell an item simply take a photo, describe your item, set your price and you’re done.

Now anyone looking in your area can find your item and message you if they want to buy it. You can also choose to post to Marketplace and a specific buy and sell group at the same time.

With the addition of Malaysia and Indonesia, Marketplace is now available in 70 countries worldwide.

Reforestation and Conservation Efforts Between AEON Malaysia, WWF-Malaysia and Sabah Forestry Department Reach Maturity

By
Tan Heng Hong
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(first from left) Dr John Tay Ah Min, Head of Conservation, Sabah WWF-Malaysia; (seventh from left) Kenji Hata, General Manager of AEON CO. (M) BHD; (sixth from right) Poh Ying Loo, Executive Director of AEON CO. (M) BHD.; (fifth from right) Datuk Sam Mannan, the Chief Conservator of Forests of Sabah Forestry Department; (fourth from right) Dato’ Dr Dionysius Sharma, Chief Executive Officer of WWF-Malaysia; and officials from the Sabah Forestry Department and AEON representatives at the conservation site

Conservation initiative now establishes Bukit Piton as a home to various flora and fauna

LAHAD DATU, 23 April 2018 – Conservation efforts by AEON CO. (M) BHD. together with the World Wide Fund for Nature (WWF-Malaysia) and the Sabah Forestry Department (SFD) came to a conclusion at the official handover of the initiative today. The handover was recommended after verification that the restoration efforts have led to some positive improvements of Bukit Piton, Class 1 Forest Reserve, including Blocks 111-10 and 111-18 of 77 hectares.

Bukit Piton, located at the northern part of the Ulu Segama-Malua Forest Reserve, fell victim to extensive logging, unsustainable practices and forest fires between 1959 to 2007, which resulted in a degraded ecosystem. In 2011, AEON CO. (M) BHD. partnered with WWF-Malaysia and SFD to restore the 77 hectares through the planting of various indigenous tree species with the hope of rebuilding habitats for orang utans.

Poh Ying Loo, Executive Director of AEON CO. (M) BHD. said: “The driving force for this initiative was to restore what was once lost to loggers and natural disaster such as fire. A ripple effect from extensive logging left a hole in the ecosystem, leading to the destructive elements of nature that eventually depleted natural habitats. AEON, together with WWF-Malaysia and SFD, saw this as an opportunity to help wildlife and local communities. Together, we drove this initiative and devised a solution to restore these habitats and promote forest recovery.”

In 2005, WWF-Malaysia conducted a survey which revealed the alarming decline of orang utans in the Ulu Segama district[1]. Isolated by the Segama River located south of the forest and oil palm plantations in the north, excessive logging brought about a habitat that deprived the orang utans from food, trees to nest and to receive shelter from adverse weather conditions, thus diminishing their survival rate.

One part of the project was to recreate a thriving environment for the orang utans by planting trees such as Laran (Neolamarckia Cadamba) and Binuang (Octomeles Sumatrana) to support the weight of the orang utans, as well as to sustain nesting.

Datuk Sam Mannan; Chief Conservator of Forests, Sabah Forestry Department stated: “Over the years of preservation, we have spotted more female orang utans with babies within the reserve. This is a positive sign, as it means that the orang utans now are able to source for food, breed, nest and build homes in the designated areas. In addition, the fact that the orang utans are in a natural setting means it ensures their survivability and eventually thrive in a maturing reforested area. We are very honoured to work alongside AEON and WWF–Malaysia to bring about this change for the better.”

As the key driver of the initiative, AEON invested RM 500,000 and planted more than 12,000 trees since 2011. The first 1,000 trees were planted by 300 school children, Malaysia Armed Forces and AEON volunteers towards the conservation of Bukit Piton. This is in line with its effort to extend its commitment towards the conservation of nature, and especially to protect and nurture a greener environment. AEON is committed to work towards a sustainable society with stakeholders, taking a leaf off its basic principles of “Pursuing Peace, Respecting Humanity and Contributing to Local Communities, Centred on Customers”.

“We must realise that Mother Earth is our home, and if we do not take ownership to ensure that it is well-looked after, then we will have no legacy left for our next generation. Because of this, AEON is motivated to cement an initiative towards ecological sustenance by continuing to take our tree planting initiatives to the next level,” ended Poh.

The handing over of the Project Site was received by Datuk Sam Mannan, the Chief Conservator of Forests of Sabah Forestry Department. This was witnessed by Dato’ Dr Dionysius Sharma, Chief Executive Officer of WWF-Malaysia; Poh Ying Loo, Executive Director of AEON CO. (M) BHD.; Kenji Hata, General Manager of AEON Co. (M) BHD.; officials from the Sabah Forestry Department and AEON representatives.

About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets, 2 MaxValu and 3 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the ‘Do Mall’ initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers’ favourites, year-long activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food and entertainment to fashion and community events.

AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognitions of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes.

For more information, please visit: www.aeonretail.com.my or www.facebook/aeonretail.com

[1] http://www.wwf.org.my/?17985/WWF-calls-participation-for-strengthening-orangutan-conservation-in-Borneo

7-Eleven Malaysia Celebrates Earth Day with Public Clean-up

By
Tan Heng Hong
-
Photo (from left): Ronan Lee, General Marketing Manager of 7-Eleven Malaysia with volunteers from 7-Eleven Malaysia & NGOHub Asia

Kuala Lumpur, 21 April 2018 – In support of preserving our environment, 7-Eleven Malaysia and NGOHub Asia recently organized a public cleanup at Titiwangsa Lake Gardens to create awareness on the importance of keeping public spaces clean. The initiative is also dedicated to celebrate the upcoming Earth Day event on 22 April.

The Titiwangsa Lake Gardens is a recreational park for the public. With several big lakes in the middle of the park, it also provides facilities such as jogging tracks, canoeing, horse riding facility and other outdoor activities. There are also food and beverage sold around the edge of the lake for visitors to buy while enjoying the scenic view of the KL city skyline.

Volunteers from 7-Eleven Malaysia and NGOHub Asia were divided into groups and carried large plastic bags to pick up litter in several areas within the park, such as the children’s playground, food kiosks, restaurants; picnic tables and benches, along jogging and walking paths as well as the edges of the lake.

Among the rubbish collected were Styrofoam cartons, empty box drinks, food wrappers, plastic and glass containers, and other miscellaneous junk, which were found thrown on the ground or into the lake. At the end of the activity, more than 18kg worth of trash was successfully removed from the park.

Ronan Lee, General Marketing Manager of 7-Eleven Malaysia said, “No one likes having their home filled with clutter, and this applies to public spaces as well. It only takes a few simple steps to throw away unwanted items into the rubbish bin, and that makes a huge difference to the environment and to those around us.”

“Not only are we presenting a good example of being a responsible citizen, we are also teaching our children to embrace positive habits as children tend to follow their parents’ footsteps. We at 7-Eleven Malaysia care about protecting our environment, and we hope that our efforts of the public cleanup at Titiwangsa Lake Gardens would inspire others to take better care of our public spaces and keep them clean.”

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Three Key Predictions for E-Commerce in Southeast Asia 2018

By
Tan Heng Hong
-

Written by Jeremy Chew, Senior Content Marketer of iPrice Group

 

2017 has been a vital year for eCommerce in Southeast Asia. With Gross Merchandise Value (GMV) of first-hand goods surpassing $10B, up from $5.5B in 2015, and a stunning 41% Compound Annual Growth Rate (CAGR) over the past couple of years, as mentioned in Google-Temasek’s eConomy Spotlight SEA Spotlight 2017 report, last year proved to be an amazing year for the industry

Among other major ecommerce highlights of 2017 was Amazon’s long-awaited entrance into Singapore, the fast rise of Shopee’s mobile-first platform, as well as the$250M record-breaking sales by Lazada’s Online Revolution Campaign. Furthermore, Alibaba and Tencent continues to increase presence by increasing their capital in an attempt to ‘win’ the market.

To keep track with the fast-evolving tech industry in the high-potential region, we listed three vital predictions for the ecommerce industry in Southeast Asia this 2018.

  1. Increased investment from China into Southeast Asia

In February 2018, Alibaba upped the stakes into Southeast Asia leading ecommerce, Lazada with an extra $2billion in investment. Furthermore, the Chinese e-commerce giant appointed its veteran executive Lucy Peng as chief executive with the goal of accelerating its growth in Southeast Asia and deepening Lazada’s integration into the Alibaba ecosystem. To date, Alibaba has invested a total of $4billion into Lazada.

In addition, Chinese Billionaire and founder of Alibaba Jack Ma shook hands with the Malaysian Prime Minister to launch its first Digital Free Trade Zone (DFTZ) outside China. A report by Reuters revealed the e-fulfillment hub will extend across 24,700 acres (almost 10,000ha) and should generate over US$1.58 billion worth of foreign and domestic investment.

However, this is just the tip of the iceberg. We would expect to see more China-based companies pouring in investments in a bid to dominate Southeast Asia’s digital economy. Already with a grip on the region is Tencent who has heavily invested into Shopee (ecommerce), Tokopedia (online marketplace) and Go Jek (ride-hailing).

Other Chinese giants expecting to enter Southeast Asia could possibly be Baidu (search engine) and Didi Chuxing (transportation). But why the heavy investment into the region? An article on Tech in Asia listed the key reasons:

  •         Southeast Asia is geographically close to China.
  •         The region has a huge, untapped market with 600 million people and a growing middle class.
  •         China’s economy is slowing down and Chinese giants are sitting on piles of cash to spend on overseas growth.
  •         Cultural affinity: Southeast Asia is home to the largest community of overseas Chinese (over 25 million across the region).

No wonder Amazon has an eye on this region.

  1. While some thrive, some will fall

In the past years, we have seen both the rise and fall of businesses even though the ecommerce potential in this region has been ample.

One such example was Uber, who exited the region by selling its business to rival Grab after ruling the region as a loss-making market due to a subsidies war between the two rivals. Another was Rakuten which closed in 2016 after failing to replicate its success in Japan in the region.

Though there wasn’t a specific reason why such an ecommerce model could fail, there were similarities why they did. One reason was the failure to craft a localised strategy befitting the industry. Rakuten’s replication of its B2B2C model from Japan failed to materialise in Southeast Asia as its ‘one size fits all’ strategy did not fit and was too conservative for local market according to an ex-Rakuten staff.

For Uber, though they were quick to point out that it gave country offices the freedom to suggest and develop a localized policies and ideas, its Southeast Asian arm lacked coherence. This was somewhat apparent as Uber only appointed a regional head for Southeast Asia in August 2017, four years after its initial arrival.

TechCrunch stated that this late move by Uber symbolized its struggle to develop a strategy until it was too late. Added with controversies that hit Uber as a company in 2017, the report stated that it ‘no doubt’ impacted decision-making to its offices outside of the U.S.

So, who will be the next ones to exit the region? Time will tell.

  1. Amazon to attempt a major acquisition and be a serious competitor to Alibaba

Amazon experienced a rocky start in Southeast Asia after users could not access Amazon Prime Now – its same-day delivery service launched in Singapore on July 26, 2017. While a number of consumers were excited of the U.S. company’s entry into the region, it has yet to reveal plans to launch a full-blown local presence.

Nevertheless, Singaporeans under the Free Amazon Global Saver Shipping option were already enjoying free international shipping from the company. As such, the country ranks 29th in terms of sessions per year but fourth when normalized for population size. With an average of 14.04 sessions per person per year, Singapore takes the top spot in Asia according to Tech in Asia.

In fact, the opinion article that stated the launch of Amazon Prime in Singapore makes it even less likely for the firm to set up local operations beyond Amazon Prime Now. With time running out for a full-fledged, organic entry into the high-growth markets of Southeast Asia and not too distant memories of failure in China, it might be safe to say Amazon might attempt one major acquisition in 2018 to take the fight to Alibaba.

Frisian Flag combines milk with goodness of mung bean

By
Tan Heng Hong
-

Dairy companies are looking at ways to bridge the dairy and plant-based divide and at the same time satisfy consumer demand for more plant-based products. In Indonesia, PT Frisian Flag Indonesia has unveiled a new flavoured milk drink featuring mung bean (kacang hijau).

Familiar with mung bean

Mung bean is no stranger to Indonesians. The green beans are described as a filling food and high in protein. They are also rich in manganese, potassium, magnesium, folate, copper, zinc and various B vitamins.

Mung beans are taken as dessert in the form of bubur kacang hijau or mung bean porridge, an Indonesian sweet dessert made with coconut milk and palm sugar. Packaged mung bean drinks are widely available and the popular ones are from ABC and dairy company Ultrajaya Milk Industry. Mung bean is applied in baby food, cereal and other foodstuffs as a way to localise and improve the taste and nutritional benefits.

ABC Sari Kacang Hijau or mung bean drink now with a new look

Small green bean but many benefits

The FrieslandCampina Indonesian unit promotes the new milk-based mung bean drink by using a simple message “Small green bean has many benefits” (Hijau kecil banyak manfaat).

The marketing material features a young female and highlights how mung bean benefits her. Vitamin B1 (thiamin) helps with metabolism, calcium for bone health, vitamin A for flawless skin and protein for growth.

Female focused approach to marketing mung bean

ABC Sari Kacang Hijau ran a female focused marketing campaign in 2017 to emphasise the satiety benefit of mung bean. By consuming ABC Sari Kacang Hijau, which contains 80% mung bean, the user will feel less hungry and less angry. The term “maper” is formed from two words “marah” or anger and “lapar” hunger. ABC Sari Kacang Hijau contains vitamin B1 dan B2.

Milk-based mung bean drink fetches higher price

Milk-based Frisian Flag UHT Purefarm Kacang Hijau (225ml) is retailed on Alfacart at IDR 5,400 (the promotion price is IDR 3,300), the same price as other Frisian Flag UHT Purefarm flavoured and full cream milk. The price of Frisian Flag UHT Purefarm Kacang Hijau is around 44% more expensive than ABC Sari Kacang Hijau (200ml) at IDR 3,400 on a volume basis.

What Mini Me thinks

We see traditional dairy companies encroaching further into plant-based protein not just soy but also incorporating other ingredients like nuts, mung bean and riceberry. We expect this trend to continue.

Milo Kaw RTD offering more chocolatey taste with every sip

By
Tan Heng Hong
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Photo Credit: Milo Malaysia

Nestle has introduced Milo Kaw in ready-to-drink (RTD) format in April 2018, offering more chocolatey taste with every sip. Kaw in Hokkien meaning ‘thick’ and this word is widely used by Malaysians when ordering their drink such as Kopi O Kaw or Kopi O thick with ‘O’ means without milk.

Milo Kaw was first launched as a limited-edition product in powder form in 2017 in the run up to 2017 Southeast Asian Games where Malaysia was the host.

Photo Credit: Milo Malaysiali

Now, the RTD version is available at Petronas for an introductory price of RM 2. The 240ml drink contains 6.8 gram of total sugar per 100ml serving, comprising 3g of sucrose, 2.6g of lactose and 1.2g of maltose. The Milo Kaw taste is thicker than the usual Milo.

What Mini Me thinks

Petrol mart has become a favourite place for beverage manufacturers to launch limited-edition or new products. We have seen Nestle doing this for its limited-edition Nescafe, Dutch Lady with chocolate caramel and Goodday with its latest Goodday Charge, which offers a daily dose of the goodness of milk and a form of an energy booster combine.

In markets with high e-commerce penetration like China, e-commerce is the preferred choice for new product launch. The choice of petrol mart in Malaysia reflects the growing importance of the increasing network of petrol mart and the driving, on-the-go culture of Malaysian consumers.

 

Who is winning Maggi Pedas Giler!! or Mamee Daebak?

By
Tan Heng Hong
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Photo Credit: Azwa Zuzu

Nestle’s Maggi and Mamee launched their spicy instant noodles at around the same time in early 2018. Based on the search interest on Minimeinsights.com as of 22 April 2018, we found our post on Maggi Pedas Giler!! (25 March 2018) has generated 84% more hits than our article on Mamee Daebak (30 March 2018). This indicates there is a stronger consumer interest on Maggi Pedas Giler!! than Mamee Daebak. However, consumer interest is affected by many factors such as product availability and marketing. Mamee Daebak appeared in the market slightly later than Maggi Pedas Giler!!.

Mamee Daebak catching up

Looking at Google Trends, we see a heightened interest on Maggi Pedas Giler!! in the past 30 days with stronger growth in interest on Mamee Daebak in recent days, which points possibly to product availability influencing interest and awareness.

 

There is more consumer interest on “Maggi Pedas Giler” in the West coast of Malaysia whereas we see a more even distribution for “Daebak” across the country with more hits in Sabah and in the East coast (Kelantan and Terengganu).

Pedas Giler!! goes viral on YouTube

Maggi Pedas Giler!! has achieved its effect of taking on Samyang on its home turf in Malaysia with localised intense spicy flavours. YouTubers are launching their own mini version of Pedas Giler challenge. In the reviews, Maggi Pedas Giler!! is often coMmpared with Samyang, which started the whole spicy ramen challenge craze globally. Some reviewers even describe Maggi Pedas Giler!! as Samyang’s twin brother.

Mamee Daebak attracted less user generated content on YouTube. Most of the reviews lamented the lack of spiciness in Maggi Daebak.

Photo Credit: adikfatin

It is apparent Malaysians continue to be fascinated with spiciness, the higher the intensity, the better. This could be the reason making Maggi Pedas Giler!! a lot more interesting to consumers than Mamee Daebak.

Looking at Maggi Daebak, the product’s focus has always been on the Koreaness and halal attributes, and less on spiciness. It is still early days to determine if both products can help bring extra market shares to their respective brands. One thing certain is Maggi Pedas Giler!! is really hot. Remember to have a glass of milk on standby when eating Pedas Giler!!

https://www.facebook.com/Daebak.KimChi/videos/117242152462652/

 

TH dives into nut milk, sweetened with dates

By
Tan Heng Hong
-

H Milk Food Joint Stock Company has officially launched TH True Nut, a new range of milk-based nut beverages, on 16 March 2018. The premium dairy product comprises macadamia nut milk and walnut milk, sweetened with date extract. According to the press release, the nut milk is considered a low GI product and good for the prevention of non-communicable diseases such as obesity, stroke, diabetes and overweight. The oats help in digestion as they contain β-glucan soluble fiber.

The macadamia is imported from Australia, the oats and walnuts are from the US, the dates are from west Asia and the milk comes from TH’s own farms in Vietnam.

From nature

TH True Nut’s brand message is from nature (hoàn toàn từ thiên nhiên). The naturelness of the nut milk is brought to life in the TVC bringing the audience to the very source of the macadamia nuts, dates and walnuts demonstrating how they are grown in the pristine environment.

Key ingredients and nutritional value of TH True Nut

The following are the ingredients that go into TH True Nut.

TH True Nut Walnut Milk – water, fresh cow milk, walnut (4.0%), date palm, oat and stablisers.

TH True Macadamia Milk – water, fresh cow milk, macadamia (3.5%), date palm, oat and stablisers.

The protein content in TH True Nut milk is quite low at 0.7g to 1g per 100ml serving.

Premium milk

The TH True Nut shows how nuts (eg macadamia and walnut) can elevate the price point to a much higher level, even surpassing organic milk.

Conference on nut milk

To publicise the benefits of nut nutrition, TH organised its first 1st international conference on nut milk nutrition in Hanoi on 21 March 2018.

Photo Credit: TH Milk website

What Mini Me thinks

TH True Nut uses milk as the platform to incorporate plant-based ingredients namely walnuts and macadamia nuts. The incorporation of date as sweetener is unique and serves to demonstrates the health benefit and feasibility for future application in food and beverages in Vietnam. Already, competitor Vinamilk has applied walnut into its soy milk range in early 2018.

 

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