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TH dives into nut milk, sweetened with dates

H Milk Food Joint Stock Company has officially launched TH True Nut, a new range of milk-based nut beverages, on 16 March 2018. The premium dairy product comprises macadamia nut milk and walnut milk, sweetened with date extract. According to the press release, the nut milk is considered a low GI product and good for the prevention of non-communicable diseases such as obesity, stroke, diabetes and overweight. The oats help in digestion as they contain β-glucan soluble fiber.

The macadamia is imported from Australia, the oats and walnuts are from the US, the dates are from west Asia and the milk comes from TH’s own farms in Vietnam.

From nature

TH True Nut’s brand message is from nature (hoàn toàn từ thiên nhiên). The naturelness of the nut milk is brought to life in the TVC bringing the audience to the very source of the macadamia nuts, dates and walnuts demonstrating how they are grown in the pristine environment.

Key ingredients and nutritional value of TH True Nut

The following are the ingredients that go into TH True Nut.

TH True Nut Walnut Milk – water, fresh cow milk, walnut (4.0%), date palm, oat and stablisers.

TH True Macadamia Milk – water, fresh cow milk, macadamia (3.5%), date palm, oat and stablisers.

The protein content in TH True Nut milk is quite low at 0.7g to 1g per 100ml serving.

Premium milk

The TH True Nut shows how nuts (eg macadamia and walnut) can elevate the price point to a much higher level, even surpassing organic milk.

Conference on nut milk

To publicise the benefits of nut nutrition, TH organised its first 1st international conference on nut milk nutrition in Hanoi on 21 March 2018.

Photo Credit: TH Milk website

What Mini Me thinks

TH True Nut uses milk as the platform to incorporate plant-based ingredients namely walnuts and macadamia nuts. The incorporation of date as sweetener is unique and serves to demonstrates the health benefit and feasibility for future application in food and beverages in Vietnam. Already, competitor Vinamilk has applied walnut into its soy milk range in early 2018.

 

Vinamilk in love with walnut

Vinamilk, Vietnam’s largest dairy company, has recently introduced walnut soy milk (Sữa Đậu Nành Hạt Óc Chó). The 180ml drink is described as good for the skin, good for the body and good for the brain. Walnut is know as a brain food and the ingredient used in the walnut soy milk is imported from the US.

Premiumising soy

The new Vinamilk walnut soy milk is priced more expensively compared with other Vinamilk soy milk.

Photo Credit: giacmosuaviet.com.vn

Beyond soy

Vinamilk has a strong soy milk portfolio containing non-GMO soybean, offering high protein and calcium (bone health). Calcium (canxi) has always been a major pull factor for the milk and soy category. Now Vinamilk and other players such as TH Milk are exploring more plant-based ingredients beyond soy to include walnut to address changing consumer needs such as brain health and non-communicable diseases.

TH Milk introduced two new milk-based nut drinks – walnut and macadamia under TH True Nut in March 2018.

With the two dairy giants Vinamilk and TH diversifying into nuts, we will be likely seeing more varieties of nut-based launches using soy or milk as the platform.

 

Danone moves into children’s on-the-go UHT milk with Bebelac GO! & SGM Aktif

The early nutrition division of Danone Group has made inroad Indonesia’s children’s ready-to-drink UHT milk segment with Bebelac Go! and SGM Aktif. Danone is the market leader in Indonesia’s early life nutrition through its three brands SGM (overall market leader), Bebelac (premium) and Nutrilon (super premium) brands.  SGM Aktif was launched in March 2018 and Bebelac Go! in April 2018, reported Kontan.co.id.

Photo Credit: Alfarcart.com 21 April 2018

Danone is late in the game with competitors like Tempo Scan (Vidoran), FrieslandCampina (Frisian Flag), Nestle (Dancow) and Morinaga-Kalbe Farma (Chil-Go!) already launched similar children’s UHT milk in the market.

Bebelac Go! enriched with inulin

On a 112ml per serving basis, Bebelac Go! contains 1,568mg of inulin soluble dietary fibre, omega 3, omega 6, vitamins and  minerals.

Bebelac Go! is available in chocolate and vanilla flavours.

Photo Credit: Bebelac Gold Facebook site

Bebelac Go! is positioned as a portable milk for children providing them with enough nutrients for their growing age.

SGM Aktif with Complinutri formula

SGM Aktif as the name implies is a product for the needs of active children. The UHT milk has omega 3 & 6, vitamin D, calcium and other vitamins and minerals. The two flavours are strawberry and vanilla.

Nutrition benchmarking

The key difference between Bebelac Go! and SGM Aktif when it comes to nutrition is the former contains inulin, more omega 3 & 6, potassium, calcium and phosphorus and less sugar.

Price comparison

Bebelac Go! is given a premium pricing in the children’s UHT milk space due in part by the formulation.

 

 

What Mini Me thinks

Convenience for on-the-go occasion is a big motivating factor for brands to have a presence in the children’s UHT market. The next battleground will be formulation including addressing specific children’s dietary needs with ingredients such as soy and fruits & vegetables.

 

GCH Retail (Malaysia) Goes the Extra Mile to Provide Insurance Benefits to its Loyal Customers

Covering Giant, Cold Storage, Mercato and Jasons Food Hall

19th April 2018, Kuala Lumpur – Today, GCH Retail (Malaysia) Sdn Bhd (GCH) which operates Giant, Cold Storage, Mercato and Jasons Food Hall, Shieldcard Holdings Sdn Bhd (Shieldcard) and AIG Insurance Malaysia Berhad (AIG) announced a strategic partnership to extend a customised Personal Accident (PA) benefit exclusively for loyal GCH customers.

In an effort to continuously look for ways to improve the experience of their customers, today GCH is extending its partnership with Shieldcard (the owner and operator of the “AXXESS” programme) that gives customers valuable, simple protection when shopping at any GCH retail outlets. “The GCH customer base comprises mainly of family members, hence the protection of loved ones is important. We want to support our customers and their families and ensure they are adequately protected for unseen circumstances” said Pierre-Olivier Deplanck, CEO of GCH Retail (Malaysia) Sdn Bhd. “Working closely with Shieldcard, we have enhanced the AXXESS programme exclusively for GCH customers, to offer up to RM 40,000 in protection benefits. Our goal is to make a meaningful difference in improving the lives of our customers” states Deplanck.

Deplanck further added that the protection benefits are worldwide and provide 24/7 protection for Hospitalization with Daily Income of RM50 per day, for up to 30 days per insured incident. RM20,000 will be given to the next of kin in the event of an unfortunate incident, in addition to monthly grocery vouchers worth RM18,000 in total.

In making sure that this added benefit reaches out to as many customers as possible, anyone who spends a minimum of RM30 from 16 April to 15 May, will get a FREE AXXESS card and be immediately eligible for the Personal Accident  Benefit until 31 May 2018. Customers are encouraged to register their AXXESS card during the above campaign period, to enjoy the said complimentary PA for the first month. Subsequent to the FREE period, members would need to spend a minimum of RM200 per month at any GCH outlets to maintain the same PA benefit.

“AXXESSpoints can be earned at participating merchants nationwide, to redeem private medical benefits and help reduce or pay in full, members’ annual motor insurance premiums,” said Tunku Naquiyuddin Ibni Tuanku Ja’afar, Executive Chairman of Shieldcard. The programme is structured in a way where members can earn AXXESSpoints through many different touchpoints, leveraging on their daily spending needs, he added.

To date, AXXESS has partnered with key merchants across diverse consumer retail channels, including petroleum, hypermarkets, retail, entertainment, food & beverage, themed attraction, health & wellness and many more. In the coming months, AXXESS will be adding approximately 50 more merchants so that its members can speed up the AXXESSpoints earning to reach the required minimum threshold to be eligible for the private medical benefit.

The customized Personal Accident Benefit (PA) is underwritten by AIG, a leading general insurer in Malaysia. The AXXESS’ business model provides joint growth opportunities for their partners as well as the insurance industry, to the benefit of public in general.

For more information, log on to www.axxess.com.my.

 

About GCH Retail (Malaysia) Sdn Bhd

GCH Retail (Malaysia) Sdn Bhd is Malaysia’s leading retailer. The group offers customers value-for-money through low-cost, efficient distribution of high quality foods and consumer goods in its supermarkets and hypermarkets. It also provides health and beauty products via its pharmaceutical retail outlets. Founded over 60 years ago and acquired by the Dairy Farm Group in 1999, GCH Retail Malaysia consists of over 120 Giant hypermarkets, superstores and supermarkets, over 400 Guardian pharmacy, health and beauty stores and more than 16 Cold Storage supermarkets. In 2016, GCH Retail Malaysia is enhancing its product range, improving stock controls, broadening the fresh product offered and streamlining logistics and costs in its food retailers. The company has more than 14,000 employees and continues to lead the retail industry in Malaysia. For further information about GCH Retail Malaysia, visit www.giant.com.my.

About Shieldcard Holdings Sdn Bhd

Shieldcard Holdings Sdn Bhd (Shieldcard) is a segment-based marketing organisation with the sole purpose of creating a higher quality of life for people in the communities we serve. Our aim is to provide access to a higher standard of protection, health, and wellbeing through a customised suite of products and services at NO COST to individuals. Through leveraging the everyday purchasing power of large groups, Shieldcard programmes are able to “self-fund” specifically designed healthcare benefits and services at NO COST to our defined customer segments. For further information about Shieldcard, visit www.axxess.com.my.

About AIG

American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance www.twitter.com/AIGinsurance | LinkedIn: www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

Get ready for all-round nutrition with Ovaltine RTD

Photo Credit: Ovaltine Singapore

In Singapore, the Ovaltine instant malt drink is now available in ready-to-drink (RTD) format in PET bottle and Tetra Pak carton. Ovaltine combines the nutrition of Power 10 (including choline, iodine, iron, taurine and folic acid) with the goodness of malt, the smoothness of milk and the richness of cocoa.

The Ovaltine RTD comes with the Healthier Choice logo issued by the Health Promotion Board with the lower in sugar claim. The total sugar per 100ml serving is 7.6g, of which added sugar amounts to 5.5g. The total pack size is 236ml for the carton version. The drink is certified halal by JAKIM and is manufactured in Malaysia. POKKA has a factory in the Malaysian state of Johor.

Photo Credit: Minimeinsights.com

Ovaltine (236ml) RTD is priced at SGD 1.30 at 7-Eleven and competes with Milo.

Nestle Milo van connects with its inner hipster

Photo Credit: Minimeinsights.com

The Nestle Milo truck in Malaysia has moved with the time and is embracing the hipster culture, which is the coolest thing now. We have already seen hipster barbershop, hipster cafe and hipster neighbourhoods so it is about the right time to have a hipster Milo truck.

Photo Credit: Minimeinsights.com

The new Milo truck was first launched in February 2018 and has since visited schools and offices with the aim of familiarising consumers with the new look. As in the past, the Milo truck continues to serve free icy cold Milo. Depending on the location, the Milo truck has a mobile football pitch featuring smart football. The Abang Milo or Mr Milo is trained to interact with consumers.

Photo Credit: Minimeinsights.com

At offices like the one at Jaya One, the Milo van was promoting Milo Kosong stick pack, a convenient format for office workers who want the convenience but do not want the sugar.

Photo Credit: Milo Malaysia

The hipster Milo van is focusing on Peninsular Malaysia at the moment.

Photo Credit: Minimeinsights.com

 

Aeon to Launch its First Store in East Malaysia

AEON Kuching Central aims to enrich the lives of the Kuching community by offering a wide variety of quality products and services

KUCHING, 17 April 2018 – Strengthening and expanding their presence to East Malaysia, AEON CO. (M) BHD. will launch their first MALL in the region on 20 April 2018 which host its first AEON Store. Located only 25 minutes away from Kuching town, AEON MALL Kuching Central endeavours to enrich the lifestyle of the community near and far.

Spanning over 1.6 million square feet of gross built up area, housing more than 130 retail lots spread across three floors. In addition to this, the mall also comes with 1,800 car park bays that spread over five level of parking floors, designed to provide ample space for maximum shopping satisfaction to shoppers during their visit to the new mall. AEON Store which consist of AEON supermarket and department stores for family, offering fresh groceries, trendy apparels, household furnishing and appliances, as well as variety of F&Bs.

Managing Director of AEON CO. (M) BHD., Mr. Shinobu Washizawa said: “We are excited to finally cement our presence in East Malaysia. Our latest store in Kuching will bring forth a completely new shopping experience not only for the Kuching community, but also for our East Malaysian friends in general. With three floors boosting different attractions, AEON Kuching Central is dedicated to being a one-stop destination to help shoppers find excitement in our mall offering – from grocery to fashion, lifestyle, food and beverage, and more!”

Prior to the official opening of the mall, AEON Store Kuching held an exclusive preview for representatives from the media, providing them with a tour around the Supermarket and General Merchandise Store (GMS) to show what it has to offer. AEON CO. (M) BHD. also breaks tradition with the introduction of its preview sale – a first for any AEON MALL in conjunction with its official launch. Taking place between 17 to 19 April, AEON members are given the opportunity to shop and enjoy special discounts for products and services in AEON supermarket and department stores before its doors are officially open to the public on 20 April 2018. The conceptualisation of AEON Store is anchored upon AEON’s promise to provide all customers with an array of products and services, food and beverage corners, at the same time, personify convenience at its best.

The 1st AEON Store in East Malaysia offers a fulfilling shopping experience providing wide variety of products and services – a delightful selection of wholesome sensations, with everything within reach. On the ground floor of AEON Kuching Central, customers can find extensive range of fresh and quality groceries sourced locally and globally at AEON Supermarket. Besides shopping for groceries and household essentials, customers can also satisfy their appetites with delicious meal options.

A unique element of AEON Kuching Central is its food and beverage selection, in the form of Delica – a one-stop deli boasts a section selling ready-to-eat light bites and easy preparation meals and authentic Japanese cuisine such as sushis, assorted tempuras, pizzas, cooked meats, hot snacks, assorted sandwiches, salads and other similar items.

If that’s not enough, there are also several food counters available such as ‘Ready to Cook’, ‘Salmon Counter’, ‘Marinated Counter’, ‘Premium Fruit Gift Pack’, ‘Cut Fruits & Juice Counter’, ‘Cheese Counter’, ‘Korean Kimchi Counter’ and ‘We Cook You Eat’ cooking station.

Last but not least, for buns and pastries lover, ‘La Boheme’ Bakery, renowned for tasty delights will surely satisfied one’s craving with breads, croissants and donuts to name a few.

Apart from appetizing delicacies, shoppers can also find a contemporary mix of Japanese fashion, home and lifestyle concepts which include a wider range of merchandise. TOPVALU – AEON’s global flagship private brand, known as the provider of affordable yet reliable Japanese products since 1994 has been AEON’s standard in delivering the best quality, safety and value to consumers across Asia with TOPVALU groceries, TOPVALU COLLECTION for the versatile garments and TOPVALU HOME for the best selections of household furnishing and appliances for home.

AEON MALL Kuching Central will be officiated by Yang Berhormat Dato’ Henry Sum Agong, Deputy Minister, Ministry of Domestic Trade, Co-operatives and Consumerism; Datuk Iskandar bin Sarudin, Chairman of AEON CO. (M) BHD.; Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD.; Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD.; and Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD., and representatives from the local community.

“We would like to extend our heartfelt gratitude to the local authorities and communities who have been very supportive throughout the pre-planning and construction phase of AEON MALL Kuching Central. At AEON, we are always mindful of our Basic Philosophy, which always emphasizes on Peace, People and Community” concluded Washizawa.

At the official launch of AEON MALL Kuching Central, the Malaysian AEON Foundation will make a contribution of RM 30,000 each to four charity homes; Lembaga Kebajikan Anak-Anak Yatim, The Sarawak Cheshire Homes, Pertubuhan Kebajikan & Pendidikan Nur Murni and Rumah Seri Kenangan Kuching.

With the launch of AEON MALL Kuching Central, AEON CO. (M) BHD. now has a total of 27 AEON MALLs and 35 AEON Stores nationwide.

 

About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets, 2 MaxValu and 3 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the ‘Do Mall’ initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers’ favourites, year-long activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food and entertainment to fashion and community events.

AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognition’s of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes.

For more information, please visit: www.aeonretail.com.my or www.facebook/aeonretail.com

Tesco Lotus private label fizzy drink embraces sugar reduction

Photo Credit: marketingoops.com

As reported by MarketingOops!, the sugar reduction wave has hit private label in Thailand. This time, Tesco Lotus, the hypermarket chain has introduced a sugar reduced carbonated soft drink range offering less than 5g of sugar per 100ml serving. The beverage even has the Healthier Choice Logo from the Ministry of Public Health of Thailand.

The Healthier Choice carbonated soft drinks come in four flavours – lemon lime, strawberry, orange and mixed fruits.

The price is THB 12 for 400ml and THB 19 for 1.25 litres

Now you can bring home your favourite Samyeang sauce from Domino’s Pizza

Photo Credit: Domino's Pizza Malaysia

Introducing Samyeang Sauce, a savoury mix of sweetness and spice, the perfect pair to every meal from Domino’s Pizza Malaysia. This limited-edition sauce compliments the pizza chain’s newest Samyeang Pizza first introduced in Malaysia in February 2018.

The pizzas come in Samyeang Tuna Pizza (favourite), Samyeang Chicken Pizza (classic) and Samyeang Beef Pizza (first class) featuring the sweet and spicy Samyeang sauce to entertain consumer’s taste bud.

The pizza and the sauce tap consumer’s fascination with K-food and spicy Korean instant noodles made popular by Samyang Challenge.

The 500ml Samyeang Sauce is available at RM 24.90 a la carte or RM 19.90 as an add on.

What Mini Me thinks

It is interesting to see pizza chain rolling out their own sauce but then again, fast food/casual operator is no stranger to category cross over. A good example is Nando’s which sell its iconic sauces in supermarket shelves. Elsewhere, KFC has launched fried chicken scented bath bomb, fragrance and candle offering a sweet smell of fried chicken.

 

100PLUS Awarded with Healthier Choice Logo by the Ministry of Health Malaysia

FROM L-R, Leong Wai Yin, 100PLUS Senior Marketing Manager, Lai Ming Kong, Senior Vice President, Domestic Commercial Operations F&N, Graham Lim, Vice President, Brand Marketing F&N, Datin Wira Dr. Hajah Siti Hawa Mohd, Director of Mydin Mohamed Holdings Berhad.

100PLUS also launches an all-new, crowd favourite flavour -100PLUS BLACKCURRANT

PETALING JAYA, 12 APRIL 2018: Since the launch in 1983 as the first isotonic beverage in Malaysia, 100PLUS has always been ahead of its time with its Sports & Active Lifestyle positioning. Understanding the shift in consumer preference towards healthier beverage, 100PLUS takes the leap to meet the demand. Today, F&N Beverages Marketing Sdn Bhd is proud to announce the whole range of 100PLUS will now carry the Healthier Choice Logo.

The reformulated 100PLUS ORIGINAL and 100PLUS ACTIVE was released with the Healthier Choice Logo last year after the launch by the Ministry of Health in April 2017. 100PLUS followed suit with the initiative to reformulate the whole range including 100PLUS BERRY, 100PLUS ORANGE, and 100PLUS LEMON LIME, which had rolled out into the market with the Healthier Choice Logo printed on its new packaging starting March 2018.

Graham Lim, Vice President, Brand Marketing of F&N said, “From here forward, each beverage in our portfolio will trail along as we are committed to offer our consumers the best. 100PLUS will also make headway as a healthier beverage among consumers who are not only active in sports, but live an active lifestyle too. Now everyone can enjoy 100PLUS as a healthier choice of beverage with a lower amount of sugar content.

 “Reformulation is a complex process, and we want to ensure that we were still able to retain the right balance of taste and flavours that are already favoured by our consumers as well as providing the optimal benefits of rehydration. We have successfully revamp the formula for the entire range of 100 PLUS variants, which will now contains 6 grams or lesser amount of sugar for every 100ml, and essentially meeting the criteria for Healthier Choice Logo regulation. This is in line with the brand’s aspiration to encourage individuals to unleash their potential and live an active lifestyle,” added Graham Lim.

The Healthier Choice Logo is intended to provide point-of-sale information to the consumer in making informed food choices. The objective is to create an environment which supports healthy eating and to promote active living for all.

Leong Wai Yin, 100PLUS Senior Marketing Manager added, “In conjunction with this healthier movement, we also wanted to elevate the excitement further by launching an all new flavour that ranks amongst the most popular flavours Malaysians love; 100PLUS Blackcurrant – a refreshing carbonated dark purple drink that will not only provides an optimum hydration, but satisfy your taste buds.”

100PLUS Ambassador Mira Filzah, who was present in the launch said, “Being in the entertainment industry, work schedule can get hectic very quickly. Hence, I choose 100PLUS as my go-to beverage to hydrate my body throughout the day. Not only does it provides a refreshing taste, it also helps to replenish body fluid lost.”

Joining Mira to celebrate and host the launch was celebrity host CK Faizal. The event was also graced by Lai Ming Kong, Senior Vice President, Domestic Commercial Operations F&N and Datin Wira Dr. Hajah Siti Hawa Mohd, Director of Mydin Mohamed Holdings Berhad.

Stay hydrated with Malaysia’s No. 1 Isotonic Drink, a smarter choice for your active lifestyle!

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