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Chester’s Unveils Cutting-Edge Flagship Store in Bangkok’s Siam Square

Image from Chester's

Experience ‘Good Food, Good Mood’ at the Trendsetting Hub for a New Generation of Foodies.

Monday 21 October 2024 – Chester’s, the iconic Thai quick-service restaurant celebrating over 36 years of grilled chicken excellence, has unveiled its stunning flagship store in Siam Square. This newly transformed location, situated in the heart of Bangkok’s youth culture hub, combines modern aesthetics with Chester’s signature flavors.

The ‘Good Food, Good Mood’ concept offers a fresh dining experience while remaining true to Chester’s beloved classics. Guests can enjoy signature dishes such as Grilled Chicken Rice and Spicy Chicken Rice, alongside the cult-favorite “Fish Sauce Chili”—a combination that has tantalized taste buds for generations. With this innovative flagship, Chester’s solidifies its standing as a trendsetter in Thailand’s fast-food landscape, blending tradition with contemporary flair.

Lalana Boonngamsri, Managing Director of Chester’s Food Company Limited, reflected on the brand’s enduring legacy in Siam Square: “Since 1991, our Siam Square location has been a cornerstone of Bangkok’s youth culture, evolving with each generation’s preferences and lifestyles. Today, we are excited to unveil our fully renovated flagship store, designed to elevate the Chester’s experience.”

Image from Chester’s

The revamped space features a striking exterior that harmonizes with the vibrant atmosphere of Siam. As night falls, a captivating lighting system transforms the storefront into a visual spectacle, enhancing the area’s energetic nightlife. Inside, the two-story design is thoughtfully divided into distinct zones, catering to a variety of customer needs.

Enhancing the dining experience, Chester’s flagship store introduces an exclusive menu: the ‘Chick N’ Waffle’ menu. This unique offering, available only at this location, showcases Chester’s dedication to culinary innovation while honoring its chicken-centric heritage. The ‘Chick N’ Waffle’ comes in three tempting variations: Onion Cheese Shrimp Egg, Wasabi Mayo Shrimp, and Korean Spicy Cheese.

Chester’s Strategic Growth Amid a Thriving QSR Market

Thailand’s Quick Service Restaurant (QSR) sector is thriving, with a market value soaring to 45 billion baht. This growth is driven by evolving consumer behaviors, especially among younger demographics who prioritize dining out, alongside a resurgence in tourism and supportive government initiatives.

Lalana Boonngamsri unveiled the company’s strategic roadmap to capitalize on this burgeoning market:

  • Culinary Innovation: Crafting new menu items that resonate with changing taste preferences while honoring beloved classics.
  • Targeted Consumer Engagement: Expanding the menu to meet diverse dietary needs and preferences.
  • On-the-Go Solutions:Introducing Grab & Go options for the fast-paced lifestyle of modern consumers.
  • Strategic Partnerships:Collaborating with key industry players to enhance market presence and service capabilities.
  • Branch Expansion: Launching 23 new branches this year as part of the most ambitious growth plan to date, significantly expanding the brand’s reach across Thailand.

Lalana expressed confidence in the QSR market’s potential: “By continuously adapting our strategies and expanding our footprint, we aim to grow alongside consumers of all generations. This approach not only positions us to capitalize on market growth but also enables us to meet their evolving demands, projecting a year-on-year sales growth of approximately 15%.”

Chester’s commitment to Environmental, Social, and Governance (ESG) principles emphasizes sustainable practices across its operations. As a pioneer in the QSR sector, Chester’s uses reusable utensils for dine-in customers, including glasses, plates, bowls, cutlery, and even fish sauce chili cups. For takeaway orders, the restaurant employs eco-friendly, naturally biodegradable packaging.

Furthermore, Chester’s prioritizes consumer health and safety through collaborations with the Department of Health and Bangchak. The company participates in the ‘No Refry’ and “Fry to Fly” campaigns, ensuring vegetable oil is not reused for frying and repurposing used vegetable oil from its branches as a raw material for Sustainable Aviation Fuel (SAF), exemplifying remarkable circular economy practices in the food service industry.

From Streets to Shelves: Elevating Art and Local Graffiti Culture at City Square Mall Krafers’ Paradise

Graffiti Art by Wady

We’re thrilled to introduce you to one of City Square Mall’s hidden gems — Krafers’ Paradise (#04-19/20/21), a vibrant shop that offers a wide range of crafting supplies such as paints, brushes and specialised tool kits for scrapbooking, knitting and more.

Krafers’ Paradise stands out as Singapore’s only art store offering over 400 colours of graffiti spray paint, making it a go-to spot for graffiti artists, muralists, bike painters, and crafters. This wide selection ensures artists can find the perfect colours to express their vision and experiment with new mediums.

Local graffiti artist Wady (@bonykreativez), has partnered with Krafers’ Paradise to sell his self-published book about Singapore’s graffiti culture. Titled ‘Graffiti 101 – Your Starter Guide to Letter Stylin’ Vol 1’, the book contains the history of the graffiti scene in Singapore as well as some tutorials on basic letter styling. It is also the first and only graffiti guide book published by a Singaporean. The book is exclusively available at Krafers’ Paradise and to date, Wady has sold about 200 copies.

Graffiti 101 – Your Starter Guide to Letter Stylin’ Vol 1

By partnering with local artists like Wady, Krafers’ Paradise aims to help artists showcase their work to the public, giving them visibility and exposure. While at the same time, supporting and nurturing the local art community, which City Square Mall is proud to be involved in.

Their “KRP Stickies” programme transforms local graffiti artists’ artwork into collectible stickers, spotlighting street art and engaging customers in a fun way. Upcoming events include a mid-October workshop with Old Holland Paints and a November showcase of their intern’s residency project.

Graffiti Art by Wady

At Krafers’ Paradise, community involvement is at the heart of everything they do. Store managers Nicole and Islam, both NAFA graduates and practising artists, blend their artistic backgrounds with their retail roles. Nicole, who specialises in performance art, shares, “Experimenting with materials at work keeps me connected to my artistic roots.” Islam adds, “We get to make sample artworks out of different materials which is cool and something most artists dream of doing”.

The store also supports young artists through initiatives like its Mini-Residency programme, for students who are currently pursuing their diploma. Part of this programme entails sponsoring materials for students to experiment with and providing mentorship from professional artists.

In February 2024, they extended discounts and guidance to UrbanSketch+, a youth group from ComLink+ Jurong West, helping them launch a programme at Boon Lay CC and build their portfolios through exhibitions and booths.

By supporting initiatives like this, Krafers’ Paradise at City Square Mall has created an environment that embraces community spirit and local talent, inviting shoppers to connect with the local art scene of Singapore. For Wady and other graffiti enthusiasts, this partnership marks a significant step in validating and celebrating street art, encouraging more spaces for creativity and helping the local graffiti community thrive.

LG MALAYSIA AND MOG EYEWEAR UNITE TO TRANSFORM VISION CARE FOR B40 STUDENTS

LG Malaysia (middle) joined forces with MOG Eyewear (left) to provide comprehensive eye health and vision screenings for underprivileged children in public schools identified by the Lions Club of Kuala Lumpur.

A strategic collaboration to protect the vision and future of
Malaysia’s underprivileged children.

Kuala Lumpur, 21 OCTOBER 2024 – In a concerted effort to support the future of Malaysia’s youth, LG Malaysia and MOG Eyewear have embarked on a transformative initiative to provide comprehensive eye health and vision screening for underprivileged children in three public schools and a PPR community in the Klang Valley. This collaborative effort, supported by Teach for Malaysia and Lions Club of Kuala Lumpur, aims to address a shared commitment to improving vision health and enhancing the quality of life for underprivileged children.

Eye health is fundamental to a child’s educational and developmental success, yet it often remains neglected in many underserved communities, especially where access to eye examinations or even affordable eyewears is limited. LG Malaysia and MOG Eyewear have united to bridge this gap by offering essential eye care services to those who need it most at key educational sites including PPR Lembah Subang 1, SJKC Kwong Hon, SJKC St. Teresa, and SK Segambut. Following these tests, LG Malaysia is contributing RM 20,000 worth of eyewear to support the students – demonstrating a strong commitment to addressing this crucial yet often overlooked aspect of well-being.

Justin Choi, Managing Director of LG Malaysia said, “At LG Electronics, our commitment to customer well-being extends beyond our products. For instance, our TVs are designed with advanced features to ensure eye comfort and safety, reflecting our dedication to protecting our customers’ health. Life’s good when we do good, and partnering with MOG Eyewear amplifies our mission that we are demonstrating true progress comes from combining technology with compassion.”

In collaboration with LG Malaysia, MOG conducted its comprehensive 6-in-1 eye examination for the students at PPR Lembah Subang 1.

MOG Eyewear, renowned for its expertise in eye care, ensured that the children received the best possible eye examinations and corrective lenses. During the eye-health checks, MOG Eyewear conducted its comprehensive 6-in-1 eye examinations, meticulously assessing each student’s vision and identifying any potential problems. LG Malaysia further demonstrated its commitment to eye health through its Eyesafe® Certified LG OLED TVs which were displayed during the eye checks, which emit lower levels of blue light to reduce eye fatigue and sleep disturbances while maintaining exceptional image quality, aligning with LG’s broader mission to promote vision health.

Datin Bernice Low, Chief Executive Officer of MOG Eyewear said, “We are honoured to collaborate with LG Malaysia on this significant initiative. At MOG, we believe that eye health must start from a young age, as it plays a crucial role in a child’s overall well-being and future success. Through this initiative, we are addressing immediate vision care needs and  investing in the long-term health of these children – making a meaningful difference in their lives and paving for a bright future.”

This impactful collaboration marks the beginning of a series of initiatives aimed at furthering community welfare. LG Malaysia and MOG Eyewear are committed to continuing their partnership while exploring new opportunities to enhance the well-being of those in need.

For more information on LG, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia.

World Stroke Day talk reveals hidden ‘Fear Factors’ of stroke

Done deal … Jonathan Chew (left), CEO and founder of RENN Asia Wellness, sealing the deal with Martin Yap, CEO and founder of Care Concierge, after signing the memorandum of understanding

Event also marks MoU on adjunctive treatment of stroke & other conditions between RENN Asia Wellness and Care Concierge

PETALING JAYA, Oct 18: More than 50 people including senior citizens and stroke care-givers were today given tips on how to mitigate several “hidden” risk factors of stroke which are beyond the well-known “triple highs” of high cholesterol, high blood pressure or high blood sugar.

They were attending a talk on “Fear Factors of Stroke – How to overcome them” in conjunction with the upcoming World Stroke Day at the Care Concierge Clubhouse at Jaya One here.

The event was hosted by senior living specialist Care Concierge at The Clubhouse at Jaya One PJ in collaboration with RENN Asia Wellness with the support of the National Stroke Association of Malaysia (NASAM).

Care Concierge CEO Martin Yap stated that the talk also marked the beginning of Care Concierge’s collaboration with RENN Asia Wellness, a centre specialising in personalised, evidence-based nutritional and functional medicine (NFM). “This partnership aligns with our mission to make adjunctive stroke care more accessible, both for our clients receiving care in their home environment and for our residents in our nine Assisted Living Centres across Klang Valley and Penang,” he said.

CEO and founder of RENN Asia Wellness Jonathan Chew, in welcoming this collaboration, said his centre would provide on-site services of a functional doctor on a regular basis to support the stroke care offered at Care Concierge locations in Klang Valley.

“This is a great initiative by Care Concierge to offer NFM services to their clients as it shows the standard of care and service excellence. On our part, we’re certain our personalised and evidence-based approach will prove to be a tremendous boon to the treatment and care for strokes,” Jonathan said.

Martin hoped today’s talk which saw many questions from the floor would be the start of a productive collaboration between the two companies.

He said there was an urgent need for increased public awareness around stroke prevention, particularly as Malaysia sees a rise in non-communicable diseases due to lifestyle and dietary factors.

Care Concierge, as the specialist in senior living care, is very much concerned over stroke incidence as about 40% of all stroke cases in Malaysia involved those aged 65 years and above.

The talk, delivered by Jonathan, covered little-known risk factors like arterial stiffness and blood markers for ferritin and homocysteine.

“Of course, everyone knows of the ‘triple highs’ of cholesterol, blood pressure and blood sugar. Our role is to draw attention to these lesser known factors that have been proven to cause stroke.

“More importantly, we advise those who have issues with these ‘fear factors’ on what they can do to overcome their problems. Ultimately, we have the solution for them.

“Many people live in fear of stroke especially when heart disease runs in their families but do not know how to mitigate their risk of getting stroke. I’m confident my talk has given the participants an idea of how to control these risk factors and eventually overcome them,” he added.

Jonathan added that RENN Asia Wellness would continue to work with Care Concierge to broaden public understanding of these critical issues and general health and well-being.

Dr Luke Lee (left) from RENN Asia Wellness conducting arterial stiffness check using SphymoCor technology

“The combination of our NFM approach, which focuses on evidence-based natural regenerative treatments, and Care Concierge’s expertise in eldercare solutions will significantly enhance the quality of life for stroke patients.

“This partnership aims to provide specialised care, ensuring that the elderly receive the best medical treatment they need, whether in their own homes or at Care Concierge’s assisted living facilities,” he said.

T. Kathiravan, Head of Rehabilitation at NASAM, outlined the association’s rehabilitation efforts for stroke survivors, reinforcing the importance of ongoing support and recovery solutions.

“According to the statistics department, stroke was the third most common cause of death in Malaysia last year. Defined as the silent killer, stroke is something that we shouldn’t take lightly. Our objective at NASAM is to create awareness that stroke incidence can be reduced. Early rehabilitation reduces long-term dependency, and there is life after stroke.

“It is our duty to inform the public that there is still life after stroke through proper rehabilitation and to promote stroke prevention,” Kathiravan said.

Also present to witness the signing of the Memorandum of Understanding (MoU) between the two companies was Dato’ Sri Steve Yap, President of both the Federation of Complementary and Natural Medicine Associations Malaysia and the Association of Nutritional & Functional Medicine Practitioners Malaysia. He later delivered a keynote address on “Nutritional & Functional Medicine in Stroke Prevention.”

GUINNESS CROWNS FIRST WINNER OF ALL-EXPENSES-PAID PREMIER LEAGUE TRIP

Guinness Malaysia, the Official Beer of the Premier League, crowned Gregory Isaac as the first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot last Saturday

A Night of Football, Camaraderie, and Unforgettable Moments at the Epic Guinness Matchday

KUALA LUMPUR, 22nd October 2024 — Over 2,000 people were immersed in an electrifying atmosphere filled with excitement as Guinness Malaysia, the Official Beer of the Premier League, crowned its first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot on Saturday.

The sheer joy on Gregory Isaac’s face was unmistakable as their name was drawn from hundreds of entries, securing the once-in-a-lifetime prize—a fully paid trip for two to watch a Premier League match in England in April 2025.

The excitement was palpable throughout the night as fans bonded over their love and passion for football and Guinness, revelling in the spirit of togetherness. Football-themed activities kept the energy high, with opportunities to score exclusive prizes, including complimentary pints of Guinness, signed jerseys from football legends, customisable Guinness jerseys, and other limited-edition merchandise.

An incredible turnout of over 2,000 people experienced the electrifying atmosphere, connected over their
shared love for football and Guinness, truly reveling in the essence of togetherness

The communion of football fans and Guinness lovers became much more meaningful with foodies in the midst of the epic Guinness Matchday. The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella presented unique dishes that perfectly embodied the distinct Guinness flavour.

Football-themed activities kept the energy high, with opportunities to score exclusive prizes as fans bonded over their love and passion for football and Guinness.

Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad, reflected on the spirit of the event: “Guinness Matchday is more than just football—it’s about bringing people together through shared passions. Whether you’re a football fanatic or a Guinness lover, it’s a celebration of the perfect blend of the beautiful game and the perfect pint. Fans may debate their favourite football teams, but everyone agrees: it’s always a Lovely Game for a Guinness.

Prizes galore at Guinness Matchday! Attendees scored big with exclusive prizes, including signed jerseys from football legends, customisable Guinness jerseys, and limited-edition merchandise!

“We’re thrilled to have revealed our first grand prize winner and can’t wait to see them enjoy the unforgettable Premier League experience that Guinness made possible. Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our season-long Guinness x Premier League celebration is the perfect occasion for fans to come together for an authentic Guinness experience and create unforgettable memories.”

The night was made more exhilarating with the live viewing of two Premier League matches broadcast on a massive 8m x 14m screen. Regardless of club allegiance, fans cheered for the outstanding footballers—with their favourite Guinness in hand.

The celebration doesn’t end here! Two more Grand Prize winners will be selected before the end of the League season, so make your way to any of the nationwide Guinness Viewing Parties at your favourite bars and pubs. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Experience the joy of creating vibrant concoctions this year-end with fresh fruit juices from F&N FRUIT TREE FRESH

Photo Credits: F&N Foods

For a limited time, a range of exclusive water bottle with trendy coloured caps can be redeemed with every purchase of two 946ml F&N FRUIT TREE FRESH

Singapore, 22 October 2024 – F&N FRUIT TREE FRESH has always been known for its wide selection of nutritious and delicious fresh fruit juices, made with the finest fruits nature has to offer. As the year draws to a close, it is a time for reflection and joyful celebrations with friends and families. Good food and drinks elevate these special moments, and the fresh fruit juices from F&N FRUIT TREE FRESH are the perfect companions for creating unforgettable beverages that will impress at any gathering. From now until 30 November 2024, collect a range of exclusive eco-friendly and BPA-free water bottles with vibrant, colourful caps. Designed for enjoyment on the go, the 300ml tumblers will add a touch of fun to one’s holiday beverage experience.

F&N FRUIT TREE FRESH is committed to offering healthier beverage choices that support one’s well-being, with every glass freshly crafted from the finest quality fruits, ensuring lower sugar content without compromising on taste. As the festive season unfolds, F&N FRUIT TREE FRESH juices serve as the perfect complement, balancing rich flavours while nourishing both the mind and body. Each refreshing cup of fresh juice not only elevates the joy of drinking juice but also contributes to a mindful approach to the holiday indulgence, making it an ideal choice of drink for those who want to eat and drink better this holiday season and every day of the new year.

Photo Credits: F&N Foods

To add a touch of fun to the festive spirit, surprise loved ones with vibrant, guilt-free concoctions made from F&N FRUIT TREE FRESH’s colourful range of fresh fruit juices. Enriched with essential vitamins, antioxidants, and delightful real fruit bits, every sip is a burst of sunshine!

Please refer to the link for recipe ideas specially curated by F&N FRUIT TREE FRESHhttps://www.yumpu.com/en/document/read/68919827/fn-fruit-tree-fresh-holiday-inspired-concoctions-recipe-book

The F&N FRUIT TREE FRESH holiday special concoctions can be enjoyed with the limited-edition 300ml water bottle, available in four trendy colours or one’s favourite holiday mug. These stylish BPA-free bottles can be redeemed with the purchase of two 946ml F&N FRUIT TREE FRESH assorted juices or the purchase of two limited-edition 946ml F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits. While stocks last.

Lower in sugar, halal-certified, and carrying the Healthier Choice Symbol accorded by the Health Promotion Board, F&N FRUIT TREE FRESH juices are conveniently available at all leading supermarkets, hypermarkets, and convenience stories at the following Recommended Selling Prices: 

F&N FRUIT TREE FRESH No Sugar Added Blueberry, Cranberry & Mixed Fruit Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

F&N FRUIT TREE FRESH No Sugar Added Daily Greens Mixed Fruit Juice Drink with Celery, Cucumber and Wheatgrass 

  • 946ml – S$2.78

F&N FRUIT TREE FRESH No Sugar Added Cranberry, Pomegranate & Apple Mixed Fruit Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

F&N FRUIT TREE FRESH No Sugar Added Orange Juice Drink

  • 946ml – S$2.78

F&N FRUIT TREE FRESH No Sugar Added Apple Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

Limited edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits

  • 946ml – S$3.55

 F&N FRUIT TREE FRESH Reduced Sugar Soursop Juice Drink with Nata De Coco

  • 946ml – S$2.67
  • 200ml – S$1.16

This holiday season, make gatherings extra special and showcase the festive spirit with F&N FRUIT TREE FRESH juices that are made from nature’s finest offerings. Refreshing with a nutritious boost of vitamins!

Five Star and Kohkae Unite to Launch ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’

Introducing ‘The Heritage Fusion’ Strategy to Blend Iconic Flavors for a New Snacking Experience

Five Star, a leading Thai franchise food brand with a legacy of delighting Thai consumers for over 40 years, has partnered with Kohkae, Thailand’s number one snack brand for over 30 years to launch the ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’, aiming to captivate the Thai snack market and reaffirm the signature taste of Five Star’s renowned grilled chicken. Leveraging the ‘The Heritage Fusion’ strategy, this collaboration combines the strengths of both brands to meet modern consumers’ desire for innovative yet familiar taste experiences.

Sunthorn Jaksukan, Head of Five Star and Food Chain Business, stated, “The collaboration between Five Star and Kohkae is a fantastic opportunity to introduce a novel and exciting flavor to consumers. Merging Kohkae’s coated peanuts with the signature sauce of Five Star’s grilled chicken—a flavor Thai people know and love—creates an incredibly harmonious blend. With the robust strengths of both brands, we believe this will establish a new legend that’s hard to resist. Five Star is widely recognized for its unique grilled chicken recipes, while Kohkae has won the hearts of Thai consumers for decades with its intensely flavored coated peanuts.”

“The choice of the ‘The Heritage Fusion’ strategy showcases the perfect balance between tradition and modernity inherent in both brands. By blending Five Star’s expertise in grilled chicken with Kohkae’s excellence in coated peanuts, we’ve developed an innovative product that offers consumers a new taste experience. This powerful collaboration not only differentiates us but also sets a new standard in the Thai snack industry,” added Sunthorn.

The ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’ boast an intense and unique flavor, crafted from high-quality selected peanuts mixed with Five Star’s signature grilled chicken sauce. The product is now available nationwide at 7-Eleven, Makro, and Lotus stores, priced at 22 baht per pack.

Taobao Fashion is now on Lazada Malaysia

Discover a new fashion destination for trendy and affordable women’s apparel.

Kuala Lumpur, 22 October 2024 – Southeast Asia’s pioneer eCommerce platform, Lazada Malaysia, officially launched its latest dedicated fashion channel, Taobao Fashion, curated especially for style-conscious shoppers seeking trendy yet budget-friendly apparel. This new addition expands on Lazada Malaysia’s wide array of women’s fashion with assortments from Taobao, offering trendsetters and fashionistas a one-stop shop for fresh, stylish women’s apparel at unbeatable prices.

Exclusively available to female shoppers at launch, Taobao Fashion is currently accessible via the ‘Tao Fashion’ icon on the Lazada app. With Taobao Fashion, ladies can now effortlessly explore a diverse selection of looks with just a few taps, enjoying instant accessibility to an array of unique and eye-catching pieces including dresses, tops, accessories, and more. Furthermore, fashion enthusiasts can enjoy exclusive benefits like free shipping and discounts when they order more, all of which are safeguarded with a hassle-free return policy that ensures a worry-free shopping experience.

“We are constantly pushing boundaries to redefine online shopping in Malaysia, and the launch of Taobao Fashion reflects our dedication to innovation and customer satisfaction.  This new channel empowers our female shoppers with access to the latest trends at unbeatable prices, providing special offers like free shipping from China and exclusive savings when they shop more.  Our goal is to make fashion accessible, so that our customers can express their style with confidence, without compromising on value,” shared Kaya Qin, Chief Executive Officer of Lazada Malaysia.

Taobao Fashion offers shoppers major savings on clothing with a ‘Buy 3 for 20% Off’ promotion, which rewards customers when they purchase three or more items. Additionally, shoppers will also be entitled to free international shipping from China. These products can be checked out with LazCoins for even greater savings and additional discounts.

With a commitment to fast delivery, Lazada ensures that orders are processed and shipped within 48 hours, utilising international air freight to expedite deliveries so that customers can receive their items sooner. The channel also offers a flexible 15-day return policy with both pickup and drop-off options, providing convenience for customers who need it most. Additionally, customers who have a change of mind can return their purchases without any specific reason, as long as the products are in good condition.

“At Lazada, we understand that trust and reliability are crucial when shopping online, which is why we’re focused on delivering an affordable fashion shopping experience, backed by robust buyer protection and exclusive deals.  As we approach our 11.11 Biggest Sale of the Year, now is the perfect time to explore the best of Taobao Fashion, alongside the many other benefits on our platform including our Lowest Price Guarantee and platform-wide Semua Free Shipping that offer unbeatable value,” added Kaya.

Lazada Malaysia remains committed to enhancing the shopping experience to deliver what Malaysians value most – convenience, affordability, and style. Taobao Fashion is just the beginning of many exciting developments to come on the platform, as Lazada continues innovating to deliver the best prices and best experience in eCommerce.

For more information, visit Lazada or check out the Lazada app to explore Taobao Fashion’s exciting deals.

Celebrating the littlest feet that make the biggest footprints on our hearts with Old Seng Choong’s Baby Full Month Package

Photo Credits: Old Seng Choong

Singapore, 22 October 2024 – Welcoming a new addition to the family is one of the most joyous occasions to celebrate. A baby has the ability to ignite joy, hope and happiness, and fill the room with laughter with every smile and ‘coo’.

In many Asian cultures, a baby’s full month milestone is one of the most cherished traditions. Immediate and extended family, and close friends gather to bless the new born. It also signifies the time for parents to express gratitude for the baby’s health and seek blessings for their child’s future.

To herald the arrival of baby, parents prepare a gift box, such as the brand new Baby Full Month Package 满月礼盒 by Old Seng Choong, to thank family and friends for sharing their joy. It contains essential items according to tradition that add symbolism and meaning to the occasion. Red hard-boiled eggs, for luck are presented as a form of gratitude. Ang ku kueh, also known as red tortoise cake, featuring an intricate design resembling a tortoise shell symbolise longevity, good fortune and prosperity.

Photo Credits: Old Seng Choong

Embracing this practice with a modern twist, the Baby Full Month Package includes Old Seng Choong’s renowned fresh bakes made-to-perfection, adding a fragrant and delightful touch to each box.  Using the finest butter as the fundamental ingredient in its fresh bakes to achieve the all-important flaky and puffy crust, each box contains an assortment of three different pastries such as Premium Bird’s Nest with Red Dates, Black Sesame with Mochi, and Parma Ham with Shallot Oil.

From pastries to packaging, Old Seng Choong‘s presentation is perfect for gifting. Each box is distinguished by an elegant  (mān), symbolising the full month celebration. Parents can personalise the accompanying gift card by adding a cherished photograph of the baby, making it even more heartwarming, especially when paired with the adorable bear plushie.

Old Seng Choong’s Baby Full Month Package is available for S$25.80 per set at the Paragon Shopping Centre outlet and through its e-commerce store, with a minimum purchase of 10 sets. A pre-order is required three days in advance. Terms and conditions apply.

For more information and updates, please visit Old Seng Choong’s official website and social media pages:

●      Official Website: https://www.oldsengchoong.com/

●      Instagram: https://www.instagram.com/oldsengchoong/

●      Facebook: https://www.facebook.com/oldsengchoong

●      TikTok: https://www.tiktok.com/@oldsengchoong

●      Xiao Hong Shu: 老成昌OLD SENG CHOONG

Pet-Friendly Spaces Are Expanding into the Heartlands: Pasir Ris Mall is One Destination That Wants to Welcome More Furry Friends

With the introduction of the cat licensing scheme introduced last month, it is evident that there is a growing shift in Singapore’s approach towards animal welfare.

Previously, pet-friendly areas have been limited to specific districts in Singapore, such as the Holland Village, River Valley, or Katong precincts. But more pet-friendly spaces are making their way into the heartlands: Beyond just parks, more common spaces — like in shopping malls — are opening up to pets.

Pasir Ris Mall is one of them. The mall, which opened in June this year, boasts a scenic al fresco dining area adjacent to the Central Greenway — a pet-friendly walkway and cycling path that directly connects the mall with Pasir Ris Park and Beach — on its second floor. Several restaurants along the Central Greenway welcome diners and their furry friends, such as Piz’za Amore and Korean restaurant Nayana Plus.

The inclusion of these pet-friendly spaces at Pasir Ris Mall, which is located in the heart of the neighbourhood, reflects a broader integration of pets into daily life in Singapore.

This shift suggests a growing acceptance of pets as integral members of Singaporean households — together with developments such as the recent cat licensing scheme, these developments may indicate a rising demand for more pet-friendly infrastructure across the island.

We believe this evolving trend presents a compelling story angle, showcasing how businesses, communities, and policies are coming together for a more pet-friendly nation. We would be delighted to arrange for interviews with spokespeople from Pasir Ris Mall or its pet-friendly tenants, Nayana Plus or Piz’za Amore, who would love to share more about why they designed their heartland concepts to be welcoming to pets as well.

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