Potato crisp innovation is all about texture and new flavour (sometimes unusual). Indofood has launched three unique flavours based on the creations of its users as part of its #ChitatoDoUsAFlavor contest. The three flavours areĀ Fried Crab Golden Egg Yolk (created byĀ Seifi Yanny), Mango Sticky Rice (by Alia Wijia) andĀ Beef Rendang (by Arif).
The contest duration is from 19 April 2017 to 31 July 2017. The contest is divided into four phases.
Phase 1 – Submission of new flavour
Phase 2 – Selection by internal juries
Phase 3 – The final winner will be selected among the final three shortlisted winners based on retail audit data from Nielsen Indonesia
Phase 4 – Announcement of the final winner
So far, it seems Fried Crab Golden Egg Yolk is leading.
Selfi Yanny claims on her new YouTube postingĀ on 3 March 2018 that herĀ Fried Crab Golden Egg Yolk is the winning taste.
Would salted egg yolk thrive as a new flavour in Indonesia? Already new food innovations are tapping into salted egg yolk or telur asin. A good example is the new KFC Salted Egg Chicken launched in early 2018 under the fast food chain’s Taste of Asia banner. The same product was also launched in Malaysia under a different nameĀ KFC Golden Egg Crunch for Chinese New Year.
Mondelez Philippines has released belVita breakfast biscuit to target the on-the-go breakfast occasion. For a balanced breakfast, it is recommended to pair belVita with dairy products and fruits, said Princess Landicho, belVita Brand Manager.
Skipping breakfast and consuming breakfast outside of homes
The key pain point for consumers is the lack of time, which resulted in consumers skipping breakfast. Mondelez cited a study by the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013 showing one out of 5 adults in the Philippines tend to skip breakfast. Another statistics points to the practice of eating breakfast outside of homes by 13% of households in the National Capital Region.
Such consumer habits suggest an opportunity for belVita to fill the gap as the healthy and convenient breakfast that is perfect for on-the-go.
Celebrity brand ambassador
Young celebrity coupleĀ Padilla Tatlonghari-Yuzon and Yael Yuzon are the brand ambassadors of belVita in the Philippines. They represent the urban consumers who are living a hectic and active lifestyle but still want to jumpstart their day with nutritious breakfast.
The TVC in the Philippines is the repeat of the same approach used by belVita for the Malaysia and Indonesia markets featuring the young celebrity couple Bunga Citra Lestari from Indonesia and Ashraf Sinclair from Malaysia.
https://www.youtube.com/watch?v=dwJz-RkpHpY
The breakfast biscuit was launched in China in 2015 and entered Indonesia and Malaysia in 2016. It is now available in more than 50 countries worldwide.
In the Philippines, belVita is available in two variants – Milk and Cereal, and Honey and Chocolate. BelVita is also purposely packaged to help consumers exercise portion control. It is available in a 4-pack box with a suggested retail price of PHP 30.50 (USD 0.57) and the single 20g pack worth PHP 8.25.
The belVita sold in the Philippines is made in the factory in Johor, Malaysia where it was recently expanded to serve the Southeast Asia market.
Anna Sapitan, Mondelez Philippinesā Marketing Manager for the Biscuits Category, said in press release that people are increasingly aware of “their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion.”
In Australia and New Zealand, Nestle Oceania has come under pressure from health groups and has announced in early March 2018 that it would remove the 4.5 Health Star Rating from its Milo powder in the two countries. The Health Star Rating was removed “pending the outcome of the Government’s review of the Health Star Rating system,” said the company.
The 4.5 star rating is based on three teaspoons of Milo and 200ml of skim milk, said the company. However, the public health group Choice Australia claims, based on their survey, that only 13% of consumers use skim milk, while 55% use full cream milk and that would warrant giving Milo powder only a score of 2.5. If consumed on its own, the score is even lower at 1.5.
Controversy in Malaysia concerning “as prepared” basis
We all know Malaysians do not tend to follow the recommended serving and many like to add sweetened condensed milk into their Milo.
The question is does the Malaysian Healthier Choice Logo (HCL) address the complex problem with “as prepared”? In Malaysia, the HCL guideline says malted or chocolate drink with up to 12g per serving (excluding lactose from milk) is considered a healthier choice. This is based on the criteria that a typical serving is 30g powder per sachet to be mixed with 200ml of water.
It is interesting to see what is the outcome of the review by the board of Health Star Rating and how it will affect the rating of Milo powder in Australia and New Zealand.
Japfa Ltd, through its unit PT AustAsia Food, has introduced a new packaging for its milk in Indonesia and Singapore covering all sizes 1,890 ml, 1,000 ml, 500 ml and 200 ml. The new packaging injects a fresher image to the brand and comes with the message “Passion in every drop.”
Below is the old packaging featuring images of consumers on the front pack as cues.
Passion in every drop
With the “Passion in every drop” motto, the milk company aims to redirect consumer attention to how the milk is produced and its inherent freshness quality. According to Syahbantha Sembiring, Indonesia Country Head Marketing & Sales of PT AustAsia Food, the cows are not fed with growth hormones or given antibiotics to safeguard the quality of the milk, reported Kontan.co.id. The integrated farm in Malang also reduces the time to get the milk to consumers.
What Mini Me thinks
We have seen other integrated milk producers in the region with their own dairy farm like Malaysia-based The Holstein Milk Company Sdn Bhd (Farm Fresh) increasingly focusing their marketing message to emphasise their farm-to-fork approach to dairy farming. This approach also resonates with consumer desire for authenticity and transparency when it comes to the food they consume.
Whether you are constantly on the go, ready to face a challenging day ahead or need to put in a long night at work, BRANDāSĀ® lets you make the most of every day to achieve greatness. Ace through the day with a sharp mind and energized body by fueling it with BRANDāSĀ® Essence Of Chicken.
Taken warmed or chilled, clinical studies show that regular consumption of BRANDāSĀ® Essence of Chicken significantly improves oneās mental and physical performance while keeping stress at bay by reducing anxiety, mental and physical fatigue as it improves blood circulation and oxygen flow to the body and brain.
āPeople get caught up with their busy lifestyle and many may not notice it when their body gradually wears down from stress, tiredness and poor nutrition. Drinking a bottle of BRANDāSĀ® Essence Of Chicken daily can help to fuel your mind and body with its nourishing goodness and keeps you in top shape to achieve greatness in whatever you do,ā said Kuang Ming Ming, General Manager of BRANDāSĀ® Suntory Malaysia.
āThis is because increased blood circulation and oxygen flow to the brain and body keeps mental and physical fatigue away, while reducing anxiety and stress hormone, cortisol, so that the ability to stay alert or focus is not affected,ā added Kuang.
No matter if you like it warmed or chilled, you can now fuel up and reach for greatness on the go with a BRANDāSĀ® special chiller cum warmer. Suitable for the home or office, you can redeem one for free with the purchase of ten packs of BRANDāSĀ® Essence Of Chicken (14+1 bottles x 70g or 12-bottles x 70g) which retails at RM81.00 and RM65.00 respectively.
Submit the 10 barcode flaps from BRANDāSĀ® āFuel Your #MindAndBodyā campaign packs and with your personal details from 1st March until 31st May 2018 to redeem your very own chiller cum warmer while stocks last.
BRANDāSĀ® Essence Of Chicken is the only chicken essence in the market backed by over 40 international scientific papers and clinical studies. Results have shown that daily consumption improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16%.
For more product information and redemption details, visit www.brandsworld.com.my, BRANDāSĀ® Smart Living on Facebook or call BRANDāSĀ® Customer Care Line at 1-300-228-300.
Thereās no denying that there is a lot of buzz surrounding anything Korean these days, and joining the bandwagon are Maehyang strawberries from Korea. The yearly harvest is in, and to celebrate, one of Malaysiaās leading importer of specialty fruits and vegetables, Euro-Atlantic, is organising a contest in which the grand prize will take home a travel voucher for two people to a city of their choice in Korea.
Simple and engaging mechanics
To take part, consumers need to purchase two packets of First Pick Maehyang strawberries at any AEON outlet nationwide, except AEON Mahkota Cheras and AEON Ipoh Falim. Upon purchase, they will receive an entry form that they need to fill up, attach the receipt as proof of purchase, and mail to the provided P.O. Box.
Alternatively, consumers can opt to take part in the contest through Instagram. There will be four challenges every two weeks to be completed. Winners will stand a chance to receive not only weekly prizes but also be in the running for the grand prize.
In addition to the grand prize to Korea, participants will have the chance to win two brand-new Samsung smartphones – the Galaxy Note 8 and Galaxy S7, worth RM2,500 and RM1,500 respectively. Participants who submit their entries through Instagram are eligible to win AEON gift vouchers worth RM200.
The contest will run from 1 March till 30 April 2018.
Euro-Atlantic was incorporated in 1992 in Malaysia as an importer of specialty fruits and vegetables. Equipped with conscientiousness and dedication, it is today a leading importer and distributor of a wide range of specialty fruits and vegetables as well as fresh and frozen seafood. www.euro-atlantic.com.my
Coca-Cola (Thailand) Ltd. has launched a new summer campaign called “Hula Hula with Coca-Cola this summer.” The limited-edition Coca-Cola bottles will feature 24 of the country’s most popular spots with designs that relate to iconic symbols from each of these places.
According to Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd, “our starting point for this ‘Coke for Summer’ idea came from the realization that so many of the world’s best summer destinations are in Thailand, and that we often forget just how special they are,” reported The Nation.
The beverage giant is collaborating with airlines such as AirAsia where passengers travelling on domestic destinations will get a free Coca-Cola with the icon of that province.
Free domestic trips will also be offered to lucky winners to 21 of the country’s dream destinations.
Coca-ColaĀ Share A Coke with a holiday twist
The “Hula Hula with Coca-Cola this summer” campaign is the extension of theĀ Coca-ColaĀ Share A CokeĀ campaign, which now takes on aĀ holiday twist with holiday destinations printed on the labels.
UK featuring famous cities and beaches
This campaign has been implemented in the UK in 2017 as part of the summer marketing activation. Bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke featured the names of 75 famous cities and exotic beaches on their labels including dream destinations like Bali, Hawaii and Miami, according toĀ Coca Cola Great Britain’sĀ press release.
Japan limited-edition available only in their respective region
In Japan, we saw the release of 5 new bottles in 2017 featuring the icons and names of the cities. They are limited for sale in their corresponding region. According to Japan Today, these bottles will serve as souvenirs during the peak summer travel months tapping into the demand for regional souvenir gifting.
China x Cities
In China, Coca-Cola has released the initial batch of 12 city themed designs that comes with their unique icon andĀ description in March 2017.Ā For example, Guangzhou is known for its delicious food (å¹æå·å³ = Guangzhou taste) . The icon is a modern girl donning the hat of a bamboo steamer with buns.Ā The coastal city of Qingdao is represented by wind and the icon is a man with a sailing boat on his hair (éå²ęµŖ = Qingdao wave).
They come in the modern, stylish and sleek can to celebrate carefree living and good food.
What Mini Me thinks
The Share a Cole campaign, urban/destination edition offers a personalised touch (sense of belonging and longing). This campaign can also be easily tied to tourism, thus generating goodwill and promotion for the cities.
(from left to right) Mohd Shukri bin Zakaria, the grand prize winner of the Red Bull āStart Right, Charge Aheadā contest celebrates his big win of RM50,000 with Au Kar Wai, Senior Brand Manager of Red Bull Malaysia.
āStart Right, Charge Aheadā campaign set out to encourage consumers to drink Red Bull for pre-activity fuel
KUALA LUMPUR, 1 March 2018 ā Red Bull Malaysiaās nationwide contest ā āStart Right, Charge Aheadā ā ended with the announcement of 904 winners, who took home a total of RM250,000 over the course of 76 days. The contest capitalised on Red Bullās new brand tagline, to encourage the consumption of its energy drink before the start of any activity for that extra boost of stamina and mental focus.
On-going for 76 days, the contest received overwhelming response from participants. Towards the end of the contest period, Red Bull selected four entries and awarded RM50,000 to the grand prize winner; RM10,000 to the second prize winner; and RM5,000 each to two third prize winners.
Jate Samathivathanachai, Director of Strategy at Allexcel Trading Sdn. Bhd. said: āThe support we received for this campaign was tremendous and weāre very excited to roll out the other initiatives we have in the pipeline. We are committed to continue providing our consumers with their energy drink of choice to help revitalise their bodies and minds as they go about their daily activities.ā
Mohd Shukri bin Zakaria, the astonished grand prize winner who walked away with RM50,000 said: āAs an avid Red Bull consumer, I always turn to this energy drink whenever I need a quick energy boost. Working as a school teacher for the past 20 years, my job requires me to stay productive for long hours and to keep up with my students. To ensure I perform well and give my students my best, I drink Red Bull before I start work, as it enables me to concentrate better. But who would have thought that I would win RM50,000 because of this! I am so excited to be chosen as the grand prize winner. As this is a life-changing event, I will be saving the prize money in my bank account for my familyās future.
The premise of Red Bullās āStart Right, Charge Aheadā campaign was to redefine the most effective consumption manner for its energy drink, which is to begin each activity with Red Bull, so consumers have the mental focus and physical stamina to yield the best results from their activities.
Samathivathanachai added: āConsumers usually consume Red Bull during or after an activity, but throughout this campaign, we wanted to educate them that Red Bull should be consumed before the start of any activity ā be it work, sports, driving or studying. This is so that they are provided with the right fuel to perform optimally in all the tasks they undertake.
āThrough the āStart Right, Charge Aheadā campaign, we seek to continue to be the brand that enables consumers to go the extra mile with a Red Bull in their hands, and pushes them every step of the way.ā
To participate, consumers were required to purchase two cans of Red Bull, test their skills by answering a question and submit their entries through mail-in, SMS or social messaging, or online.
Red Bull is available at all major convenience stores, petrol marts, independentĀ grocers, supermarkets and hypermarkets at a recommended retail price of RM 3.10 for the gold and 25% less sugar canned variants and RM 1.80 for the bottled packs.
Allexcel Trading Sdn. Bhd. (āAllexcelā) is the brand representative and exclusive agent for Red BullĀ® Energy Drink and WarriorĀ® Sparkling Lifestyle Drink in Malaysia. Allexcel launched Red BullĀ® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull has proven to its consumers its product performance in maintaining alertness, endurance and enhancing performance ā stimulating both mind and body. For more information, please visit www.redbull.com.my
PUTRAJAYA, 1 March 2018 ā BRANDāSĀ® Suntory (Malaysia) Sdn Bhd today introduced Malaysian actress Siti Saleha as its new brand ambassador for BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E. The English-born actress was officially introduced by Kuang Ming Ming, General Manager of BRANDāSĀ® Suntory (Malaysia) Sdn Bhd together with Danny Hoh, Customer Director for Watsons Malaysia. The event at IOI City Mall also kicked off the Pencarian Wajah #InnerShineCantikSemulaJadi contest, which is a collaboration between BRANDāSĀ® Suntory and Watsons Malaysia.
(L-R) Foo Hwei Jiek, Merchandising Director, Watsons Malaysia; Kuang Ming Ming, General Manager, BRANDāSĀ® Suntory (Malaysia) Sdn Bhd; Siti Saleha, InnerShineĀ® Brand Ambassador; Danny Hoh, Customer Director, Watsons Malaysia
Sharing her thoughts at the event, Kuang Ming Ming, General Manager of BRANDāSĀ® Suntory (Malaysia) Sdn Bhd, said, āConsuming the right nutrients in sufficient amounts is crucial for protecting your skin and promoting your overall wellbeing. It is BRANDāSĀ® desire through our InnerShine range to help Malaysians achieve a more beautiful, natural you from the inside out, especially with our newly formulated BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E, launched today. Siti Saleha is a perfect fit as our Brand Ambassador for BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E, as she too believes in taking care of herself in order to achieve that inner, natural beauty. To maintain her natural beauty, she not only has a skincare routine, she also ensures that she consumes a balanced diet and cares for her physical health.ā
The new-formulation BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E contains prune essence with additional Vitamin E to boost the protection of skin from free radicals, thus making skin healthier and more radiant. Curated with natural ingredients, the 100% fruit-based BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E is an excellent inclusion into oneās beauty routine, which would normally begin with cleansing and moisturising before ending with an application of face powder or makeup. This nutritional supplement is rich in fibre derived from prunes and resistant maltodextrin, a soluble fibre that promotes regular bowel movement and helps flush out unwanted toxins from the body.
Ming Ming added, āAlthough this supplement is intended to work on your digestive system and cleanse your body internally, the effect of this is visible externally within 12 days. This is why BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E complements your skin care routine, helping your skin look more youthful and radiant as the days progress. This is a reflection of what goes on inside your body, which all of us need to pay attention to.ā
Concurring with this, Siti Saleha said, āI strongly believe that beauty is not just about how you look on the outside, but how you really feel in your own skin. People may comment on your hair, looks or physical appearance, but if you feel comfortable in your skin, that is when you can feel really good and confident about yourself. And this goes for everyone, regardless of age.ā The much-loved rising Malaysian star, who has cemented her presence in the local acting scene with several accolades already to her name, added, āMy skin looks more youthful and feels healthier after consuming BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E over 12 days, and even with the minimal makeup I use for myself, it feels natural. Iām confident you will see the desired effects over time, if you complement your daily beauty regiment with the right nutrients for your body, such as the nutrients in BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E. Much like discipline, it can sometimes be challenging to stick to a recommended routine, but you will reap the rewards in the end.ā
BRANDāSĀ® Suntory (Malaysia) Sdn Bhd has partnered with Watsons Malaysia, a leader in Malaysiaās health and beauty retail industry with the common vision of reaching out to Malaysians to offer products that can enhance their health, beauty and personal wellbeing. Speaking on behalf of Watsons Malaysia, Danny Hoh, Watsons Malaysiaās Customer Director said, āWe are pleased to partner with BRANDāSĀ® Suntory in offering Malaysians the new-formulation BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E. We want people to look good and feel great every day, and by offering access to the best products that can benefit consumers, we can play a part in every Malaysianās journey towards looking and feeling good, inside and out.ā
The Pencarian Wajah #InnerShineCantikSemulaJadi contest runs from 1 March to 23 April 2018. Watsons card members who purchase a 12-bottle or 24-bottle pack of BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E will stand a chance to win the grand prize of an appearance in a future campaign for BRANDāSĀ® InnerShineĀ® together with Siti Saleha, as well as receive 200,000 Watsons VIP points. All they need to do is take a photo of themselves looking naturally beautiful and post it on Instagram with a really creative caption and include the hashtag #InnerShineCantikSemulaJadi. Posts must be set to public in order for BRANDāSĀ® Suntory Malaysia to contact the winner directly and announce the winner via Instagram.
At the same time, from 1 to 5 March 2018, BRANDāSĀ® Suntory will be running exciting on-ground activities at IOI City Mall for the public. Do not miss this opportunity to get a free skin analysis, special treats such as a manicure by NS Parlour Spa and a makeover by Sugar Belle, henna drawings, and to top it off, feed your sweet cravings with free popcorn for a fun day out.
BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E is available at a retail price of RM32 for a pack of six bottles and RM58 for a 12-pack at all Watsons outlets nationwide, and other selected pharmacy chains and hypermarkets.
For more information on BRANDāSĀ® InnerShineĀ® Prune Essence with Vitamin E and other BRANDāSĀ® products offered in Malaysia, please visit the BRANDāSĀ® InnerShineĀ® Facebook page at https://www.facebook.com/innershineclub/ or the BRANDāSĀ® website at www.brandsworld.com.my
Watsons Malaysia currently operates more than 430 Watsons stores in the country. Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 9thĀ year running*.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
* Campaign Asia-Pacific / Nielsen āAsiaās Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific regionā.
Wait a minute, what exactly is ‘lobang’? Remembersingapore.org sums it up best. Lobang is “originally the Malay word for hole (lubang) and is borrowed by the local Chinese to refer to an opportunity, usually in businesses or deals. It has been used so intensively that a person with many sources of business opportunities is called a lobang king.” Here is another explanation by sg.asia-city.com. “In Singlish, it means tips or clues or contacts. How it’s used: I’m looking for a good property agent. You got lobang?”
Here are other examples of lobang in action:
1. Lobang Fitness – a fitness centre that believes in building bodies, not debts
This Singlish phrase is not to be used in countries like Indonesia or Malaysia because in Indonesian or Bahasa Malaysia, it could mean a woman’s …
That is why if you want to go regional, you have to ditch the word lobang. See the experience of Save22 (then known as Lobangclub) as reported in Tech in Asia.
So Lobang can only survives in Singapore and not in other Malay speaking countries.
F&N Dairies (Thailand) Limited has added a new caramel flavoured milk under the F&N Magnolia Plus Ginkgo range. The existing flavours include chocolate and...
