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Carlsberg Malaysia’s Top Ten Charity Champions Inclusivity and Nurtures Sustainability through Education

Carlsberg Malaysia’s community engagement platform expands to reach an even wider audience, driving actions for sustainable development

SHAH ALAM, 11 Oct 2024 – Top Ten Charity Campaign (Top Ten), a flagship community enrichment campaign funded by Carlsberg Malaysia, resumes its 37th year of fund-raising mission for education, with an enhanced focus on inclusivity and sustainability. Themed ‘Championing Education Today for a Greener Tomorrow’, Top Ten extends its reach to 12 beneficiaries, including three schools in Sabah and Sarawak, alongside Federation of Chinese Associations Malaysia (Huazong) and Hospital Universiti Tunku Abdul Rahman (Hospital UTAR) , going beyond just vernacular schools. The campaign remains committed to addressing the resource gaps in many vernacular schools by providing platform to raise funds for school infrastructure development, whilst also extending its support to education funds for equal access to education.

Stefano Clini, Carlsberg Malaysia’s Managing Director

“We are committed to continue funding and organising the Top Ten with greater purpose of brewing a better today and tomorrow for the communities we engage with,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “The programme meets our pledge for United Nations Sustainable Development Goal (UNSDG) 4: Quality Education and UNSDG 13: Climate Action, and by driving inclusion and climate awareness in education , we are cultivating in a brighter future generation and environment for Malaysia. We invite everyone to join us in this meaningful journey as we strive to create a positive impact on our communities.”

For nearly four decades, the Top Ten has been widely regarded as the longest-running and highest funds-raising platform with over RM568 million proceeds collected for infrastructure expansion, facility enhancement, and the advancement of educational programmes for 684 schools nationwide. This year, it sets to help twelve schools raising RM17.4 million over the next two months.

“With the Top Ten, we can continue alleviating financial burden, opening doors of opportunity for deserving students and enabling them to focus on their education and aspirations,” said Huazong President, Tan Sri Datuk Seri Panglima (Dr) T.C. Goh. “Together with Carlsberg Malaysia, we believe that no dream should be hindered by financial barriers, and through this Carlsberg Huazong Education Fund, we are dedicated to providing scholarship to deserving students to pursue their tertiary education”.

A key highlight of this year’s campaign is the introduction of the Top Ten Green Club, a sustainability driven initiative designed to engage students in recycling and environmental responsibility. This initiative will be carried out as co-curricular activities across participating schools to support ecofriendly projects, fostering a culture of environmental stewardship.

“We are proud to be part of the Top Ten Green Club initiative this year and it will enable us to foster climate-change awareness, empowering our students to take actions on recycling and sustainability ideas within the schools premise,” said Tan Cheng Teng, Chairman of Lahad Datu Chinese Chamber of Commerce, Lahad Datu Middle Schools, Lahad Datu.

“As a pioneer in fundraising for education, the Top Ten not only performs outstandingly in Peninsular Malaysia but has extended its influence to Sabah and Sarawak,” said YB Tuan Wong Kah Woh, Deputy Minister from the Ministry of Education. The Top Ten holds the record for the longest-running and highest funds raised by a charity platform. Over the years, it has raised more than RM568 million for our schools. All of this would not have been possible without the strong support from everyone. Finally, I would like to especially thank Carlsberg Malaysia for their efforts and contributions in the field of education.”

Additionally, Top Ten also serves as an avenue for promoting local singers within the entertainment industry. Running from October to November, the fundraising platform jointly-organised by participating educational institutions nationwide will host charity concerts that feature Malaysian artists Ribbon Ooi; Justin Ng, Fuying & Sam, Nicole Lai Chung Fung, Ash Lu, Geraldine Gan and Vanessa Reynauld.

To participate in this impactful initiative, visit Carlsberg Malaysia Instagram or Facebook for the full schedule of Top Ten roadshows and learn how you can contribute to the betterment of education and a greener tomorrow.

More information about the Top Ten Charity Campaign can be found
https://carlsbergmalaysia.com.my/sustainability/social/community-relations/.

 

Taste the Joy of the Weekend with Saturdae, the latest Soft Serve that’s Bringing Blissful Moments to Every Corner of Malaysia – Now with the Richness of Wonda Coffee!

From Left: Saturdae Soft Serve’s core flavours of Mango, Original and Grape.

Saturdae expands its menu with a delicious array of flavours, including the limited-time Wonda Coffee soft serve, sharing the happiness that Etika’s beloved brands are renowned for!

KUALA LUMPUR, 18 October 2024 – Saturdae, Malaysia’s newest soft-serve brand inspired by the joy and anticipation that Saturdays bring, is here to transform the simple act of indulging in soft serve into a moment of pure weekend bliss. Saturdae captures the positivity of Saturdays—a day people eagerly look forward to, filled with relaxation and happiness. Known for its rich, creamy flavours and the nostalgia of carefree weekends, Saturdae offers more than just a dessert—it’s an invitation to elevate your every day with delightful, smile-inducing treats.

Saturdae currently offers popular flavours such as Mango, Grape, and Original, made from the unique tart flavour of Calpis, each designed to evoke the essence of carefree weekends. Now, the brand is excited to introduce its latest limited-time flavour: Wonda Coffee. This indulgent new offering combines the rich, aromatic taste of Wonda Coffee with the creamy goodness of Goodday UHT milk—perfect for coffee lovers who cherish the weekend ritual of enjoying a good cup of coffee, now delightfully served in soft-serve form.

“As a brand, we want Saturdae to embody happiness and simple joys,” said Amy Gan, VP of Marketing at Etika. “Saturdays are a time for relaxation and enjoying moments with family and friends. We strive to capture this spirit in every flavour of our soft serves, which we believe is the perfect accompaniment and treat for any day!”

From Left: Saturdae Soft Serve’s limited-time flavours of Coffee, Cham and Teh Tarik

“Our latest Wonda Coffee flavour combines two favourites among Malaysians—coffee and soft serve. With each dispensed, we aim to bring smiles and joy while staying true to our commitment to flavours that resonate with everyone. This isn’t just another flavour; it celebrates the weekend lifestyle we all cherish. Picture yourself enjoying this luscious treat, with the rich aroma of coffee mingling with creamy soft serve, perfect for those relaxing Saturday afternoons. Whether enjoyed solo or shared with loved ones, each dispensed is crafted to create memorable experiences.”

Customers can exclusively enjoy the latest Wonda Coffee flavour at participating outlets. It will be available at Manamart outlets from early October to mid-November, and at Orange Convenience Stores in Sabah from mid-October until the end of December. For those seeking a twist on traditional flavours, Saturdae offers a truly Malaysian experience with its Cham and Teh Tarik options—perfect for tea lovers looking for something unique!

While the latest Wonda Coffee flavour takes centre stage this season, Saturdae’s core range of flavours continues to spread happiness with every serving. Indulge in our beloved Original, which offers a light and refreshing tangy profile, crafted from the legendary Calpis Original flavour. For those who crave fruity delights, the Grape and Mango flavours, also infused with the unique essence of Calpis, provide a burst of natural sweetness that’s perfect for any occasion. And for the classic lovers among fans, their timeless Vanilla soft serve—made with the wholesome creaminess of Goodday UHT milk—remains a fan favourite. Each flavour offers its own unique experience, yet they all share a common goal: to create delightful moments that linger in your memory.

Saturdae Soft Serve is available at a wide variety of outlets across Malaysia, including eateries such as 4Fingers, Manekineko, Manamart, Shell stations, Cafe Mesra locations, and MyBurgerLab. No matter where you are, Saturdae is there to sweeten your day.

Some of the locations where you can enjoy Saturdae include:

  • 4Fingers (Berjaya Times Square, KL East Mall)
  • Manekineko (Wisma Benly, Paradigm Mall, Nu Sentral, Sunway Putra Mall, and many more)
  • Manamart (PJ New Town, Permatang Pauh, Bukit Bintang, Bayan Lepas, Selayang)
  • Shell (Paka Northbound, Paka Southbound, Elite Highway Sepang, Gambang Kuantan)
  • Cafe Mesra (Ambank, Mranti Tech Park, Edumetro Subang, TNB Dua Sentral)
  • MyBurgerLab (163 Retail Park Mont Kiara, MyTown, KL East Mall, Sunway, Cyberjaya)

With its fun flavours and unwavering commitment to quality, Saturdae Soft Serve promises morenthan just soft serve—it’s about savouring life’s simple pleasures, one weekend-inspired dispensed at a time. So why not take a break from the hustle and bustle of daily life? Treat yourself to the Wonda Coffee flavour before it’s gone, and embrace the magic of Saturdays with every creamy swirl.

So gather your friends, plan your weekend treat, and dive into the blissful world of Saturdae Soft Serve. Join us in celebrating the joy of weekends, one delicious dispensed at a time!

For more information about Saturdae’s latest promotions and offerings, visit our Instagram.

McDonald’s Continues to Create Unforgettable Memories for Orphans by Hosting Birthday Celebrations

The birthday celebrations at restaurants are part of McDonald’s Community Month every October, bringing smiles to children across the nation.

KUALA LUMPUR, 21 OCTOBER 2024 – As part of McDonald’s Community Month this year, McDonald’s Malaysia is extending its heartwarming efforts by hosting birthday celebrations for children from orphanages, either at the restaurant or at their homes. These annual initiatives aim to spread joy to children from over 400 orphanages nationwide throughout the month of October.

Today, McDonald’s Malaysia hosted a special birthday celebration at McDonald’s Mutiara Damansara DT for nearly 70 children. The event was filled with exciting games, delicious food, and fun activities, creating cherished memories in line with McDonald’s commitment to bringing joy and making every child feel special.

“At McDonald’s Malaysia, we believe that every child deserves a birthday celebration. Our aim has always been to not only provide delicious meals but to also be a caring neighbor, giving back to the communities we operate in and ensuring no one is left behind,” said Dato’ Haji Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia. “By hosting these birthday celebrations, both at orphanages and in our restaurants, we hope to create moments of happiness for the children, helping them feel cherished and appreciated.”

In addition to the celebrations, McDonald’s Malaysia made cash donations to help improve the comfort and well-being of children in these selected orphanages.

This initiative is part of Program Komuniti @ McDonald’s & RMHC, which oversees all of McDonald’s Malaysia’s community outreach activities. Every year, McDonald’s Malaysia carries out over 19,000 community initiatives, including this longstanding tradition of bringing joy to orphans throughout October, an initiative that began in 2017.

Dato’ Haji Azmir Jaafar added, “We are proud to continue this meaningful tradition through our McDonald’s Community Month program. It’s a way for us to demonstrate our unwavering commitment to supporting children in need and fostering a spirit of kindness and generosity in the community.”

As a locally rooted company, McDonald’s Malaysia is dedicated to being a compassionate and supportive neighbor, serving Malaysians and ensuring its contributions have a lasting impact on the communities it serves.

ASICS Malaysia Unveils Highly Anticipated Collaboration with SneakerLAH and MAMEE MONSTER: The New ASICS SKYHAND™ OG “MAMEE MONSTER”

KUALA LUMPUR, OCTOBER 17, 2024 – ASICS Malaysia continues to celebrate Malaysian culture through another bold collaboration with SneakerLAH and MAMEE MONSTER, this time paying tribute to one of Malaysia’s most beloved snacks, MAMEE MONSTER. This latest collaboration introduces the ASICS SKYHAND™ OG “MAMEE MONSTER”, a unique fusion of street style, nostalgia, and Malaysian culture, all wrapped up in a design inspired by the iconic crunchy noodle snack.

ASICS Malaysia and SneakerLAH have a proud history of creating one-of-a-kind sneakers rooted in Malaysia’s rich heritage, highlighting local landscapes, food, and traditions. Previous collaborations have resulted in iconic releases like GEL-Kayano™ 5 OG “Nasi Lemak” (2019), the GEL-LYTE™ III “Kuala Lumpur Twin Towers” (2020), and the most recent GEL-LYTE™ III “Teh Tarik” (2022), all of which encapsulated the spirit of Malaysian culture, resonating deeply with sneaker lovers across the country.

The ASICS SKYHAND™ OG “MAMEE MONSTER” takes inspiration from a fond childhood memory of enjoying MAMEE MONSTER noodle snack after school, chasing down the “Roti Man” on his bike or stopping by a convenience store to grab a pack. This nostalgic moment has been artfully translated into the sneaker’s playful design. The standout feature is the pale-yellow noodle laces, which resemble MAMEE MONSTER noodles. The shoe panels come in different shades of yellow tones colour picked from the noodle. Meanwhile, the speckled midsole mimics the seasoning powder that comes with the snack while the back heel features the seasoning powder’s pack design. Additional highlights include a blue insole, a tribute to MAMEE MONSTER’s mascot, Blue the Monster, with the ASICS logo printed in velvet on the insole. The shoe also features Blue holding the “LAH” symbol, representing SneakerLAH. The final touch is a stylish dubrae lace lock on the front for added flair.

Bryan Chin, Founder of SneakerLAH, expressed his excitement for the collaboration, saying, “The ASICS Malaysia collaboration showcases how each design stays authentically Malaysian while adding a playful, creative twist to set it apart. Each sneaker design under this collaboration has its own unique Malaysian flair, and the ASICS SKYHAND™ OG “MAMEE MONSTER” is no different. It is fun and quirky design will bring smiles to its new owners.”

How Yuan Yi, Chief Marketing Officer of MAMEE, added, “MAMEE MONSTER has been a staple of Malaysian childhoods for decades, embodying nostalgia and authenticity. We are thrilled to work with ASICS Malaysia and SneakerLAH to bring our beloved snack to life in the form of a sneaker masterpiece. We hope the ASICS SKYHAND™ OG “MAMEE MONSTER” will bring the same joy to Malaysians as our crunchy noodles have since the humble beginnings.”

Boon Tib Soom Nik, Country Manager of ASICS Malaysia, shared, “Working with SneakerLAH has always been an exciting journey, and this collaboration with MAMEE MONSTER is truly special. It captures the spirit of Malaysia in a fresh and creative way; we can’t wait for sneaker lovers to experience it. The ASICS SKYHAND™ OG “MAMEE MONSTER” brings a little piece of Malaysia to the world, capturing our nation’s nostalgia and culture in fashion. With MAMEE MONSTER transformed into a stylish sneaker, fans have the chance to celebrate their Malaysian pride with every step.”

Pricing & Availability

Retailing at RM 629, the limited-edition ASICS SKYHAND™ OG “MAMEE MONSTER” will be available at the SneakerLAH event from 2-3 November 2024 at MITEC KL on first come first serve basis and ASICS.com from November onwards.

To find out more about the launch of this new kicks, keep an eye out for the announcements on @sneakerlah and @asics_sportstyle_my

MAGGI® Nurtures the Future of Malaysia’s Culinary Industry at MSSCC 2024 Finale

Encik Jalaluddin bin Ismail (second from left), Ms Ivy Tan Link Cheh (second from right), and Dr Mohd Azly bin Zakaria (left) with the MSSCC 2024 winners, Muhammad Ammaruddin bin Jasni and Aidil Zikry bin Mohd Noor Izhham from SMK Mahsuri, Kedah

MAGGI® continues to inspire the next generation of culinary talents together with the
Ministry of Education to shape Malaysia’s vibrant food scene through creativity, innovation
and cooking expertise

Kuala Lumpur, October 17, 2024 – The 27th MAGGI® Secondary School Cooking Competition (MSSCC) concluded with an exciting finale at MyTOWN Shopping Centre, Cheras, bringing to a close a two-month culinary adventure for secondary students nationwide. This year’s theme, ‘Sajian Cita Rasa Malaysia’, attracted widespread interest from 675 talented young chefs aged 13-15, from across Malaysia, each showcasing their creativity by reimagining beloved Malaysian dishes.

As part of its long-standing collaboration with the Ministry of Education (MOE), which has
flourished since 1997, MAGGI® once again reaffirmed its commitment to nurturing the next generation of culinary talent. Throughout the MSSCC, students not only honed their cooking skills but also developed essential life skills such as teamwork, creativity, and perseverance — skills that lay the foundation for future success.

Encik Jalaluddin bin Ismail, Deputy Director of School Management and Student Development Division, Ministry of Education, praised the collaboration in his speech at the event: “This year’s theme of innovating and modernising traditional Malaysian dishes is befitting with the current landscape where the generation today is more exposed to international cuisines. Through MSSCC, students are encouraged to adopt a healthy lifestyle and appreciating home-cooked meals. Thus, this has a positive impact on their families to prepare more balanced meals as often emphasised by MAGGI®, for the well-being of the community and nation. May MSSCC hone future cooking talent amongst the young and be a platform for them to gain real-world insights and deeper understanding of the culinary world.”

A highlight of this year’s finale event was the inaugural ‘Ask Me Anything’ Career Sharing
Session with MAGGI®’s Research & Development (R&D) team. Puan Rohaiza Abdul Ghani,
Innovation and Renovation Manager of MAGGI® Malaysia opened the students’ eyes to diverse career paths and the essential role of culinary knowledge in driving quality and innovation for MAGGI®’s products. This interactive session provided a rare behind-the-scenes glimpse into the industry, igniting the students’ passion for culinary careers from a young age.

Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore reaffirmed MAGGI®’s commitment to continue supporting and encouraging students through the MSSCC to help them build a strong foundation for their future

Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore, also expressed her appreciation for the long-standing partnership with MOE: “MAGGI® is honoured to once again collaborate with the Ministry of Education this year. This partnership enables us to share our culinary expertise with the younger generation in meaningful ways. The Career Sharing Session, in particular, underscores our commitment to building Malaysia’s culinary talent pipeline. By offering students a fruitful learning experience beyond the classroom, we aim to inspire them to explore future relevant career paths that contribute to preserving the rich variety of cuisines that make up Malaysia’s vibrant culinary heritage.”

Following a rigorous selection process, in which the judges gained insights into the contestants’ personalities, culinary knowledge, and the inspirations behind their culinary creations, the top 16 finalists were chosen to bring their unique culinary vision to the competition. Some of the interesting creations on display included Bulgogi MAGGI® which combined MAGGI® Pedas Giler with a Korean favourite, Sushi Himpit Sate Kayangan (Heavenly Satay Pressed Sushi) which infused local flavours to a Japanese dish, and Bebola Nasi Buah Naga (Dragon Fruit Rice Balls) served with MAGGI® Thai Chilli Sauce which utilised unconventional ingredients for a fresh take on the dish.

The top five teams who advanced to the final round at the MSSCC 2024 Finale

Ultimately, two exceptional winners emerged, impressing the judges with their outstanding skills and creativity that set them apart. The MAGGI® MSSCC Finale at MyTOWN Shopping Centre drew a lively crowd, who cheered on with excitement as the thrilling competition unfolded and the champions were crowned.

Muhammad Ammaruddin bin Jasni and Aidil Zikry bin Mohd Noor Izhham from SMK Mahsuri, Kedah, the winners of the 27th MAGGI® Secondary School Cooking Competition (MSSCC), shared their thoughts on their win: “The MSSCC has been so exciting! After months of preparation, we finally had the chance to express our ideas through Lempeng Muhibbah with Ketam Masak Ros (Unity Pancake with Rose-Infused Crab), which is inspired by our own creativity using available ingredients and MAGGI® Curry Cube! We are also grateful to meet so many other talented peers through this event; we’ve learned a lot from watching them, which has made this journey unforgettable.”

Finalists participating in the career sharing session which provided them a glimpse into diverse career paths and the essential role of culinary knowledge in driving quality and innovation for MAGGI®’s products

The winning team from SMK Mahsuri also added: “The Career Sharing Session was great
because we got to hear from people who are working in the food industry. It showed us the different careers we can pursue in food, and it gave us new ideas for what we might want to do in the future.”

State champions and winners of the MSSCC 2024 – SMK Mahsuri, Kedah in top spot; followed by SMK Treacher Methodist, Perak in second place; SMK Beaufort, Sabah in third place; SMK Seri Selayang, Selangor in fourth place; and SMK (LKTP) Kampung Sertik, Pahang in fifth place

Ahmad Imran bin Sharif and Muhammad Hamiz Alif bin Ishak, one of the top five teams from SMK Seri Selayang, Selangor, shared: “We are really happy we got to cook something special out of our comfort zones in bread-making. It’s been a fun experience, and we’ve learned so much about Malaysian food over the past two months.” The students, despite having learning disabilities, showcased their remarkable abilities and passion for cooking, demonstrating firsthand that talent knows no boundaries.

For further information on MAGGI® MSSCC 2024, please visit
https://www.maggi.my/ms/memupuk-generasi-muda/pertandingan-memasak-MAGGI/.

Phat Food Intelligence introduces new product for food, beverage and bakery entrepreneurs

Phat Food Intelligence has introduced ‘Goodwill Condensed Blend Creamer.” The new product is a blend of sweetened condensed milk and evaporated milk. The target market will be food, beverage and bakery entrepreneurs looking for a cost-effective and convenient solution.

The company aims to introduce at leaset two new products a year and achieve THB 1 billion in revenue in 2025, reported prachachat.net. The short-term goal is to expand its distribution channels both domestically and internationally, penetrate new market segments and develop new products for existing target groups.

Phat Food Intelligence sees opportunities from growing consumer interest in frequenting coffee shops and bakeries resulting in the mushrooming of new foodservice entrepreneurs. The company describes the condensed milk market in Thailand as growing by an average rate of 4-5% a year.

Phat Food Intelligence’s products include UHT milk, sweetened condensed non-dairy creamer, and milk product for cooking, baking and beverage.

Sunshine Bakeries unveils new sweet potato shokupan

Sunshine Bakeries has brought a taste of Japan to Singapore with their new Sunshine Shokupan Gold Purple Sweet Potato Shokupan Loaf. This soft and fluffy bread is made with real purple sweet potato and offers a delightful sweetness.

Purple sweet potato, a versatile ingredient with a natural sweetness and eye-catching appearance, is being increasingly used in innovative food and drink products across the region.

New watermelon milk hits Indonesia

The Korean-inspired watermelon milk is now available in Indonesia. PT Akasha Wira International has launched watermelon milk under the Mujigae brand. This new addition to the market joins the existing banana milk options and comes in a convenient 250ml plastic bottle.

7-Eleven Philippines debuts own private label chips in canister

7-Eleven Philippines has launched its own private label chips in a canister format. The new 7-Select Potato Chips are available in seaweed, cheese, sour cream and onion, barbeque, and original flavours for a price of PHP 89 each.

This private label expansion aims to increase profit margins but also carries the risk of product failure due to a lack of differentiation.

Enjoy your favourite Mandopop hits at Capitol Singapore with a countdown of the top 1000 songs this weekend!

Do you love belting out Mandopop hits at karaoke? Well, there’s much to look forward to this weekend at UFM 100.3’s annual music countdown of the top 1000 songs across the last three decades. Happening on 19 October, 7pm at Capitol Singapore’s Outdoor Plaza, you can sing along to your heart’s content and find out if your personal favourites made it into the top 15 songs!

The music campaign is an exciting collaboration between the famed venue, the popular Mandarin music station, and its avid listeners, who have the power to determine the songs played on the station through a series of votes and nominations.

This year’s edition is called, ‘【U选1000】Ur Eras!’, where listeners have avidly voted for their favourite songs nationwide. Spanning from the past 3 decades, tunes will be ranked based on their popularity and played at UFM 100.3’s radio shows. Will it be the classics or new songs that come out on top?

Want to know the final rankings? Come and join the buzz-filled countdown this Saturday. Whether you love the nostalgic oldies or prefer contemporary music, there’s something for everyone. With feel-good hits and great vibes, there’s no better way to spend your weekend.

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/

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