Coca-Cola (Thailand) has unveiled Minute Maid Pulpy Mandarin to reinforce its leadership position of Minute Maid Pulpy in the ready-to-drink juice segment in Thailand. The juice drink comes with lower sugar content and is made from imported mandarin oranges.
According to The Nation on 7 December 2017, Claudia Navarro, marketing director of Coca-Cola (Thailand) Ltd., was quoted as saying âconsumers have increasingly turned to looking after their health resulting in the increased consumption of healthy beverages. So we have expanded our product portfolio with the launch of âMinute Maid Pulpy Mandarin using the tagline âWhen you feel good inside, it showsâ.
Coming soon
Coca-Cola (Thailand) has already hinted it would launch the Minute Maid Pulpy Mandarin at Tesco Lotus Expo 2017, which was held at IMPACT on 9-12 November 2017. The other major launch in the offing is the ZICO coconut water.
Barbican alcohol-free malt drink, Georgia RTD coffee and Monster energy drink were also displayed at the event. Could it be Coca-Cola (Thailand) has plans to bring all these brands into the country? As far as Barbican is concerned, it is already in Malaysia and Vietnam.
*The last two images were photographed by the author at Tesco Lotus Expo 2017
In Malaysia, Wonda is making a big splash into RTD coffee drink in PET format. At the moment, all the Wonda RTD coffees are in can. The choice of PET format is designed to fill the gap in targeting the impulse consumption occasion with a resealable option.
The new Wonda Milk Coffee and Wonda Mochaccino are currently being made available in petromarts, 7-Eleven convenience stores and provision good stores from December 2017. Marketing is likely to start in January/February 2018.
Below is the current Wonda lineup of RTD coffee.
Tastes like just brewed
Wonda’s latest RTD coffee milk drinks are described as “taste like just brewed” and “contain 100% Arabica coffee beans.” With Wonda Milk Coffee and Wonda Mochaccino, you can enjoy cafe-styled coffee anywhere you go.
RTD coffee contributed 2.3% in sale volume in the overall beverage market in Malaysia in 2016, according to Canadean data cited in the Asahi Group Holdings’ 2017 Fact Book. Etika’s focus on Wonda, backed by a huge marketing budget, means the company sees huge potential in the RTD coffee segment and this would mean the continuation of the fierce competition with Nescafe.
* All images were photographed by the author at Syopz Mall, Taylor’s Lakeside during the launch of 7-Eleven’s Justice League MAJIG campaign.
In light of the recent incident in Johor, where over 210 boxes of infant formula were seized and determined to be fake, 11street would like to assure parents that all baby products available on 11street are certified authentic[1].
Bruce Lim, Vice President of Merchandising for 11street said: âAs Malaysiaâs number two online marketplace, we place a great deal of emphasis in selecting only the best sellers, through a thorough screening process to ensure that their products sold on our platform are genuine, and most importantly, authentic. This layer of security from our end is to provide our consumers with a total peace of mind and confidence when shopping on 11street.
âOn that note, we can assure our consumers that Mead Johnsonâs range of Enfragrow products â a line of products nutritionally tailored for toddlers and pregnant women â sold on our platform are guaranteed to be authentic. As one of the leading manufacturers of infant formula globally, Mead Johnson remains steadfast in its commitment to ensure the quality of its products, and we share this vision in offering only trustworthy products to our consumers.â
Enfagrow is currently one of 11streetâs Star Brand, and in conjunction with this, consumers will receive an additional 10% discount and enjoy free shipping. Â Consumers who wish to purchase Enfagrow products online are advised to do so through its official online store, found on 11street at http://www.11street.my/store/mjnofficialstore.
On top of Enfagrow, 11street also features a host of other baby formula products, such as those from Isomil & Similac, Pediasure, and Wyeth S26. All these brands own their respective certified stores on www.11street.my, which guarantee the authenticity of the products sold on 11street.
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise todayâs consumersâ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses.
7-Eleven Malaysia has covered up the white space in its private label snack range with more vibrant colours to increase the product’s appeal with consumers. Private label is also known as white label but to fight with brands, private label has to stand out with colours that catch the attention of shoppers.
Below was how the 7 Select private label looked like when it was first launched in mid-2015.
The new 7-Eleven 7 Select snacks comprise Sour Cream & Onion, Original and Hot & Spicy and each pack is selling at RM 3.20.
Subang Jaya, 12th December 2017 â Fantastic news for Justice League fans! 7-Eleven Malaysia is proud to present its latest loyalty program by officially launching the Justice League MAJIGâą collection alongside its Corporate Social Responsibility (CSR) Partner, The National Autism Society of Malaysia (NASOM) in Subang Jaya today.
Justice League MAJIGâą consists of 16 revealed magnet jigsaw designs highlighting iconic characters from Justice League such as Superman, the Man of Steel; Batman, the dark-knight of Gotham City; Wonder Woman, the Amazonian warrior princess, and many more! Each MAJIGâą comes in individual âblindâ packs as an element of surprise and to extend further excitement, there will be 3 mystery MAJIGâą pieces. Â Once all 19 magnet jigsaws have been collected, it will form a complete jigsaw set!
The campaign will run for 8 weeks from now until 5th February 2018, and throughout this campaign period, customers will be rewarded with one program sticker for every RM5 spent in a single receipt on selected purchases in stores. Furthermore, a bonus program sticker will be rewarded when each purchase includes preferred partnerâs products listed by 7-Eleven Malaysia such as those from Mondelez and Wonda among others. After collecting all 8 stickers, customers can redeem one MAJIGâą for free!
âJustice League MAJIGâą would most certainly be a big hit amongst our customers,â said 7-Eleven Malaysiaâs Deputy CEO, Mr. Hishammudin Hasan. âBesides being a DC-licensed product, MAJIGâą is also a collectible that is exclusively available in 7-Eleven Malaysia, making it the âmust haveâ collectible of the year! Â We always listen to our customerâs wants, and we believe this loyalty program will satisfy our customersâ expectations and continue to enhance their shopping experience with us,â he added.
As part of the program, 7-Eleven Malaysia has continued its long-standing corporate practice of giving back to the community it operates in by incorporating a corporate social responsibility element in the program. By collecting the exclusive MAJIGâą, one would also be doing good as 7-Eleven Malaysia has collaborated with The National Autism Society of Malaysia (NASOM), a not for profit organization dedicated to support people with autism. Whereby for each MAJIGâą redeemed and its image shared either on Facebook or Instagram with the hashtags #NASOM, #JLMAJIG, and #7ElevenMY, RM7.00 would be channeled to the NGO via 7-Elevenâs Share Your MAJIGâą program to raise further awareness on autism among the public.
7-Eleven Malaysia will also be commencing its Match the Ticket contest from now until 5th February 2018. The contest is open to all 7-Eleven customers with exciting prizes up for grabs! Lucky redeemers who manage to get a MAJIGâą with a ticket are required to go to 7-Eleven Malaysiaâs official website under the âWhatâs New: Contestsâ tab to key in their ticket number with complete details, and wait for the winner announcement after the contest ends on 7-Eleven Malaysiaâs Facebook page.
7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with more than 2,200 outlets across the country. The launch of Justice League MAJIGâą continues the journey to continuously aspire to elevate customersâ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia. To meet todayâs expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customerâs heart by staying true to its motto, Always There for You.
For more information on Justice League MAJIGâą; Share your MAJIGâą; and Match the Ticket contest terms & conditions, visit www.7eleven.com.my or Facebook at 7ElevenMalaysia.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 32 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.
Captions:
Photo 1:
From left: 7-Eleven Malaysia Deputy CEO Mr. Hishammudin Hasan and The National Autism Society of Malaysia (NASOM) Vice Chairman Dato Chuah Chong Wah
Photo 2:
The National Autism Society of Malaysia (NASOM) Choir Group presenting their MAJIGâą for âShare Your MAJIGâąâ program, whereby for each MAJIGâą redeemed and its image shared either on Facebook or Instagram with the hashtags #NASOM, #JLMAJIG, and #7ElevenMY, RM7.00 would be channeled to the NGO.
The world’s best-selling Aquafina is now in the Philippines. The purified drinking water is owned by PepsiCo Inc. and bottled locally by Pepsi-Cola Products Philippines Inc. At the moment, Aquafina is available across 22 countries including in Vietnam and Thailand.
Pepsi-Cola Products Philippines does have its own pure distilled water under the Premier brand selling mainly in sari-sari stores. The launch of Aquafina is seen as a move by Pepsi-Cola Products Philippines to tap the growing demand for bottled water in the modern grocery channel. This is in view of the slowing down of the carbonated segment and the proposed tax on sugar-sweetened beverages.
Miss Universe 2015 Pia Alonzo Wurtzbach is the brand endorser of Aquafina, a sign that the bottled water brand is tapping the power of beauty and a national icon to target women as well as the broader consumers.
Fonterra Brands (Malaysia) has been quite aggressive lately in the Malaysian consumer market, launching UHT milk, yogurt and spreadable.
UHT milk – 100% milk from New Zealand
We have talked about the UHT milk in the previous post. The Fernleaf UHT milk comprises low fat milk and full cream milk in 1L format as well as flavoured (chocolate), low fat and full cream milk in 200ml format. The milk is 100% originated from New Zealand.
The 200ml format comes in a pack of 4x200ml, which is unlike the other brands selling in 6x200ml, which means the Fonterra 200ml milk has a comparatively lower entry price. The Fernleaf UHT milk 4x200ml was selling at Giant for RM 4.29 (USD 1.04) in early December 2017. As a comparison, the price of Marigold 6x200ml was RM 7.19 (normal price RM 7.99), Dutch Lady PureFarm 6x200ml was RM 7.99, Nestle Just Milk 6x200ml was RM 8.90, Goodday 6x250ml was RM 10.15 and F&N Magnolia 6x200ml was RM 7.59 (normal price RM 8.85).
The current promotional activity is “buy three and get one for free”. The 200ml milk is packed in SIG, which means the packaging firm has wrested another contract from Tetra Pak.
Spoonable yogurt
The new Fernleaf yogurt for the family complements its existing range of Fernleaf CalciYum spoonable yogurt for children and Anlene spoonable yogurt with MoveMax for adult. MoveMax is a specialised combination of nutrients that work together to support strong bones, joints and muscles that in turn support your active lifestyle. CalciYum sells in a pack of four, Anlene in a pack of two and Fernleaf in a single unit to compete with the other yogurt players that usually come in a single unit.
Here is the nutrition information of the three Fonterra yogurt products.
Spoonable yogurt with HCL
The Fernleaf yogurt comes with the Healthier Choice Logo (HCL), meaning it has met the nutrition requirement set by the Malaysian health ministry. Not all spoonable yogurts in Malaysia comply with HCL. For the yogurt category, the HCL requirement states that the fat allowed per 100g or 100ml is less or equivalent to 2g and total sugar is less or equivalent to 10g per 100g or 100ml (excluding lactose). The Fernleaf yogurt has 1.7g of fat per 100g serving and total sugar (excluding lactose) of 7g per 100g for plain and 7.6g per 100g for strawberry yoghurt.
The new low fat, less sugar Fernleaf yogurt range comprises plain, strawberry, mango and mixed berries.
Spreadable dairy blend with vegetable oil
The Anchor Spreadable Dairy Blend with Vegetable Oil (200g) is made in the Philippines and is certified halal by the Islamic Da’wah Council of the Philippines (IDCP), which is recognised by JAKIM.
The key ingredients are soya bean oil, cow’s milk solids, salt. Contains emulsifier (canola) as permitted food conditioner. Contains permitted perservative, antioxidant, natural flavouring and colouring.
It is the time to celebrate Christmas and usher in the New Year with limited edition Nestle Bliss Gingerbread Flavour Low Fat Yogurt and Nestle Bliss Apple, Lychee and Watermelon Low Fat Yogurt.
Nestle Bliss has been rolling out limited edition festive range for several years.
Here is a recap of the previous launches:
Kurma Gula Melaka and Ros Bandung for Ramadan 2017.
Apple Banana and Apple Passion Fruit Lemon for Christmas in 2016 and 2017 New Year.
Festive gingerbread flavour
The gingerbread flavour is a real surprise. Previous limited edition has been focusing on fruits but this is the first time Nestle Bliss is innovating around a real Christmas flavour gingerbread.
We have seen Christmas-themed gingerbread flavour in biscuit, popcorn, ice cream and ready-to-drink iced coffee as limited edition festive items in other countries. The gingerbread flavour invokes the festive nostalgia surrounding the gingerbread taste and is interesting for Nestle Bliss to embrace the festive flavour for its low fat yogurt drink in Malaysia.
The Coca-Cola team officially hands over the Dasani drinking water to the Minister of Women, Family and Community Development, YB Datuk Seri Rohani Abdul Karim, at SK Sri Ketereh in Kota Bharu Kelantan
8 December 2017
With unrelenting heavy rains falling across the nation recently and more expected in coming weeks as we draw closer to the end of the year, Coca-Cola Malaysia is prepared to activate its extensive nationwide supply network to deliver clean drinking water to evacuees.
The company recently distributed 48,000 bottles of its Dasani drinking water across seven evacuation centers in the Pasir Mas, Kota Bharu and Rantau Panjang districts of Kelantan and also Hulu Terengganu in the state of Terengganu.
The timely donation provided around 5,000 evacuees with immediate access to clean drinking water for drinking and food preparation, which is critical for reducing water-borne diseases while providing hydration.
The bottles of water were officially handed over to the Minister of Women, Family and Community Development, YB Datuk Seri Rohani Abdul Karim, at SK Sri Ketereh in Kota Bharu Kelantan.
The Welfare Department committee under the ministry expressed gratitude for the much needed supply of clean drinking water which was also used to prepare fresh hot meals at the relief centers, and Coca-Colaâs commitment to provide aid in the future.
In early November, Coca-Cola Malaysia quickly reacted to the unexpected floods in the northern states of Penang and Kedah and donated 24,000 bottles of Dasani mineral water to relief centres and other distribution channels.
âAs a business that operates locally, the Company is committed to assisting local relief efforts where needed and this happens in communities and countries around the world. In many cases, The Coca-Cola Company is in a unique position to provide assistance during and after natural disasters when the community needs to rebuild their lives because of our large distribution network and presence in over 200 countries,â said Coca-Colaâs Bottling Investment Group Malaysia-Singapore-Brunei CEO, Gareth McGeown McGeown.
The Coca-Cola Company in Malaysia
In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).
Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.
From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes â Coca-Cola is committed to building sustainable communities in Malaysia.
(back row, left to right) Bruce Lim, 11street Vice President of Merchandising; Tan Sue Kim, Abbott Trade Sales Director; Azie Ismail, XIXILI E-commerce Merchandising Coordinator; Sue Cheong, Photobook Senior Marketing Executive; Adeline Chew Voon Chyn, Vincci Executive Director; Jess Lee, F&N Group Key Account Manager; (front row, left to right) Edmund Cheong, Blue Mango Business Development Manager; Matthew Liew, Skechers E-commerce Executive; Nicholas Tan, Thermos Ecommerce Manager; Kenneth Hoong, TK Bakery Director; Ling Wai Yen, Big Care Mart Director; and Sean Oh, 11street Vice President of Seller & Strategic Business.
To date, 11street has over 42,000 sellers in its stronghold, and intends to reach 50,000 in 2018;
More than 15,000 sellers have received training from 11streetâs Seller Zone since 2015
Plans in the pipeline to enhance seller development programs to empower more local businesses to join the e-commerce bandwagon and offer them with better visibility of their overall performance.
Kuala Lumpur, 8 December2017 â From its humble beginnings two years ago, 11street has since emerged as Malaysiaâs number two online marketplace, and helped over 15,000 sellers through its seller development programs and 11street Academy â the nationâs first certified e-commerce certification programme. At its annual Sellers Award ceremony, 11street also revealed that it has a total seller base of over 42,000 and intended to grow this number by at least 10% to 50,000 in 2018.
Bruce Lim, Vice President of Merchandising of 11street said: âWhen we first launched 11street in Malaysia, our vision was to help sellers reach their full potentials. This very vision motivated the kickstart of our 11street Academy and Seller Zone programmes. While the former is a full-fledged certification programme endorsed by the Malaysia Digital Economy Corporation, the latter is an education centre and support facility for e-entrepreneurs.
(From right) Bruce Lim, Vice President of Merchandising of 11street, and (left) Jerrod Ong, Director of Regal Valet, presenting credits and prize worth RM11,000 to the Lucky Draw Grand Prize winner, Eric Choo at the 11street annual Seller Awards ceremony.
âBoth programmes share one key objective to provide coaching and training to sellers so that they can have a thriving online business. Today, it gives us great pleasure to announce that we have not only gained three times more sellers on our platform, but also hosted trainings at our Seller Zone for almost 15,000 attendees. We are extremely proud of the 1,000 sellers who have graduated from our 11street Academy, all of whom we endeavour to honour at this Seller Awards ceremony, together with big winners of the night.â
Among the notable local businesses that have benefitted from 11street Academy are atoz2u, an online office stationery supplier; Genesis Online, an Ipoh-based e-commerce company with its own distribution warehouses in China and the United Kingdom; Milando, a fashion and sports distributor; and XIXILI, a homegrown intimate wear brand for women.
On average, 11streetâs sellers have witnessed an increase of sales revenue by 15% to 20% within six months of completing the course.
Recognition for Outstanding and Rising Stars in E-commerce
At the ceremony, 11street awarded the Outstanding Performance Award 2017 to nine sellers: Abbott Malaysia; Desa Home; F&N Beverages Marketing Sdn. Bhd.; Navitech; Photobook Worldwide Sdn. Bhd.; Terra; Thermos Malaysia; Vincci; and XIXILI. 11street also recognised five Malaysian brands with the Rising Star Award 2017: Big Care Mart; Blue Mango; Skechers; TechAway and TK Bakery.
Each of these winners were evaluated based on their respective business performance, promotional efforts and customer service and post-sale support.
Lim added: âOur Seller Awards ceremony is 11streetâs highest form of appreciation towards our sellers, to salute their hard work at growing the e-commerce landscape in Malaysia. They have worked tirelessly with us and taken their online businesses to the next level. We are honoured to have supported their growth and will continue to encourage their expansion with more training programmes.â
Enhanced Seller Zone and New Initiatives for Local Sellers
Given the rapid growth of e-commerce in Malaysia, 11street has set it sight to roll out special programmes and initiatives for new sellers, to help them gain substantial visibility on its platform and drive steady sales revenue.
âWe would not have achieved the positive results we have today without the many partnerships we have established with our sellers. This is why it is on our pipeline to revamp, add new features and improve our seller system user interface, to give them better overview of their performance on 11street. We also plan to enhance our tutorial videos to help sellers better leverage our platform for their benefit, and because this is a partnership, we are strategising exciting campaigns each month that enable us to feature new sellers to our shoppers.â concluded Lim.
Other than developing its Seller Zone programme, 11street will continue its effort through 11street Academy by introducing newer programmes that adhere to the evolution of e-commerce in the country.
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise todayâs consumersâ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my.
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