The SF Coffee elves have been working hard and have come up with a mouthwatering festive menu that will be available in all its 38 outlets across Peninsular Malaysia, from now until the end of the year.
Served around the theme “In The Mood For Celebration”, SF Coffee’s festive menu will feature a festive flavours like butterscotch, turkey and cranberries.
The baristas will be brewing a range of signature Butterscotch Macchiato drinks to be enjoyed as a holiday treat that features Macchiato Latte beverages with a dash of Butterscotch and drizzled with rich caramel sauce.
Priced from RM13 to RM16.50, these beverages are served hot or iced as well as in the form of SF Coffee’s signature Frisco Frappé.
The Butterscotch Macchiato pairs beautifully with the new Creamy Turkey Pasta, that features penne, turkey, button mushrooms and cherry tomatoes in a hearty cream sauce, topped with crispy chicken strips, Parmesan and parsley for a deliciously festive meal.
Another delightful festive treat is the Merry Turkey Focaccia that features turkey breast rolls and natural cheddar cheese on a bed of lettuce and tomatoes with a whip of cranberry sauce for that holiday touch. Both the pasta and sandwich are selling at RM18.90 each.
“The year-end period at SF Coffee is a special time of the year for us, so we are making it an extra special place for friends to catch up and even exchange presents over a cup of festive coffee. The store elves will be busy making sure the mood is right for the festive celebrations by making everything more merry and bright,” said Koo Sue San, General Manager of San Francisco Coffee.
Those looking for a special gift for coffee lovers can choose any of the fresh coffee beans in 100g bags worth RM12.75 for free with every purchase of a SF Coffee Graffiti tumbler, which is selling at RM75.90.
For more details of the festive promo and menu, go to SF Coffee’s Instagram page or visit the website at www.sfcoffee.com
Clean label, a popular term and yet there is not a single official definition. Clean label often means no artificial ingredients and this concept is increasingly including non-GMO, natural flavours, organic, no preservatives and no hormones and antibiotics.
CPF announces responsible antimicrobial use
In Southeast Asia, there is a realisation by governments and corporations that the continue use of antibiotics and hormones in food production has to stop. Charoen Pokphand Foods Plc (CPF) announced a new livestock and aquaculture antimicrobial use policy in October 2017. The new policy will apply to all units in Thailand and overseas.
The vision will take effect immediately for implementation in 2020. The key objective is to use antimicrobials reasonably and responsibly. Disease prevention practices will also be emphasised to reduce the need for antimicrobial use. The complete text can be accessed here.
Indonesian government bans antibiotic growth promoter
From 1 January 2018, the Indonesian government will ban the use of antibiotic growth promoter (AGP) in livestock. However, the antibiotic use for therapeutic purposes is still permitted for up to one week under veterinary supervision.
Thailand, which has banned the use of AGP since 2012, allows the use of avilamycin and flavophospholipol at sub-therapeutic doses in poultry as they are not absorbed from the gut.
Malaysia aims to have antibiotic-free chicken by 2020
The Malaysian government plans to have local poultry companies producing antibiotics-free chicken by 2020, said Domestic Trade, Cooperatives and Consumerism Minister Hamzah Zainudin in March 2016.
S-Pure sets new standard for Thailand’s antibiotic-free chicken meat
Companies are shifting towards antibiotic-free meat to premiumise their offering and to offer a safer option to consumers.
Thailand’s Betagro Group has received the world’s first NSF Raised Without Antibiotics Certificate in an announcement in May 2017. The certification was awarded to the fresh chicken meat brand S-Pure where the chickens are raised without the use of antibiotic.
S-Pure currently has a 90% share in the premium fresh meat market in Thailand.
Kee Song lacto chicken bred with lactobacillus
Kee Song, one of the leading poultry producers in Singapore and Malaysia, uses the advanced farming technology to breed chicken without the use of growth hormones and antibiotics. The lacto chicken is fed with lactobacillus, a friendly bacteria, to combat harmful bacterial the natural way.
Kee Song lacto chicken selling on the company’s online store in Singapore
What Mini Me thinks
Growing concern about antimicrobial resistance (AMR), which threatens global public health, food safety and security, has expedited efforts by the government and companies to look for alternatives to reduce antibiotic use. The elimination of antibiotic use also feeds into the current clean label trend and transparency.
Indonesian snacks from the Indonesian celebrity couple and the country’s biggest food conglomerate Indofood have arrived in Malaysia. The fried cassava/tapioca snacks Chipstaro and Sing Kong from the celebrity couple Raffi Ahmad and Nagita Slavina (RANS) have been made available through the 7-Eleven convenience store.
In Malaysia, local actress Nur Fazura Sharifuddin, officially crowned as Puteri Keladi (Taro Princess), is the brand ambassador for the brand in the domestic market.
Chitato
The other snack food that has arrived in Malaysia is Indofood’s Chitato potato chips. They are distributed by Indofood (M) Food Industries Sdn Bhd and were showcased at the recent Tastefully Food & Beverage Expo 2017 in November 2017. Among the Chitato potato chips sold at Tastefully were original, BBQ chicken, supreme cheese and the mie goreng version first launched in Indonesia in 2016. Chitato will be made available through the provision good store (sundry shop) channel first.
What Mini Me thinks
Indonesian food and drink products are casting their eyes on Malaysia for expansion. The country shares the same cultural root as Indonesia, making it an ideal country to market Indonesian food and drinks.
Mie Sedaap, Indomie, Indocafe and Daia are already household names in Malaysia. Sosro Teh Botol has increased its penetration and availability, while Nabati Group’s Wafer Richeese Nabati has just been crowned the leader in the wafer category in Malaysia based on Nielsen (Oct 2017) as disclosed by Maret Yudianto, country manager (Malaysia, Myanmar, Thailand) at Enerlife Pte Ltd. Looking forward, there will likely be more Indonesian brands/products entering into Malaysia capitalising on the affinity with Indonesian food culture.
Coca-Cola Amatil held its investors day in Jakarta, the capital of Indonesia on 24 November 2017. The investor day presentation contains a wealth of information about the company’s operation in Indonesia in terms of market share, size, growth and future plans.
Market leader in sparkling
It is clear Coca-Cola is number one in the sparkling category and probably one or two in the juice segment as well, citing Nielsen data. For the other categories, Coca-Cola is still a minor player.
Looking at the broader non-alcoholic ready to drink market (NARTD), assuming the data for YTD Sep 2013 and YTD Oct 2017 is comparable, we see AJE losing significant market share in both volume and value in NARTD as its core sparkling business faces headwinds. Wings and Danone are able to preserve their respective position as Danone operates in the healthier/functional segments -bottled water and sports drink, while Wings is into tea, juice and sports drink. Coca-Cola Amatil, meanwhile, has lost value share during this period.
Within the overall NARTD, the market has reached a plateau since 2014 with some segments seeing a decline. The data excludes bottled water where it is still growing healthily albeit at a slower pace. The Canadean data shows consumers are drinking less sparkling beverages, which is in line with the overall shift towards healthy eating and wellness, thus affecting players operating in the sparkling segment.
The market is still sluggish in 2017. For the second quarter of 2017, the Association of Indonesian Soft Drink Producers (Asrim) said soft drink sales fell by 3.3%, reported Kontan.co.id. This follows a 3-4% decline in the first quarter of 2017, of which carbonated soft drink sales fell 15%, according Asrim.
For the first nine months of 2017, RTD tea sales volume fell 7.6% with volume down 4.9%, while carbonated soft drinks sales volume declined 11.2% and value fell 5.7%, reported Detik.com citing Nielsen data.
Bottled water, on the other hand, is expected to grow by 8-9% in 2017 to reach 27 billion liters, according to the estimation made by the Indonesian Association of Bottled Drinking Water (AMDK).
Key strategies going forward
In view of the current challenging situation, the company said it is aiming at improving product availability to ensure its sales force now focusing on range selling instead of concentrating only on a single product. As beverage is a volume game, improving product availability especially in the traditional trade is crucial to ensure the product is available anywhere and anytime.
An additional 20,000 cold drink equipment is to be installed in the market in 2018. This will add to the 348,000 equipment already put in place in the market.
Improving affordability is another route to gain share from competitors. The tools are price reset, new pack sizes and new products. We have talked about the Affordable Small Sparkling Package (ASSP) in 250ml in another post.
Juice – value-added and carton
The Minute Maid brand is positioning itself as the number one juice brand delivering everyday goodness to Indonesian families. The company will be introducing affordable Minute Maid Nutriboost (dairy) in carton to bridge the affordability gap. It will also innovate in carton with value-added benefits through the new Minute Maid Nutriforce (IDR 3,000) enriched with vitamins and minerals. The same product was launched earlier in Thailand as Minute Maid Vita Kids.
Within the ready-to-drink (RTD) tea category, Coca-Cola Amatil will establish Frestea in the original tea segment to improve its tea credibility through freshness of real tea leaves. The current Frestea Jasmine Tea will be rebranded under Frestea Original Tea, while the other range will be given a new packaging design.
Coca-Cola Amatil has established a partnership with coffee equipment supplier Caffitaly to supply coffee machine and capsule to food retail, professional and end-consumers. The official launch is slated in December 2017.
To make oatmeal the breakfast choice for Indonesians, Quaker, the oatmeal brand of PepsiCo, has replicated in Indonesia the flavour localisation strategy that it has been rolled out in Malaysia.
Quaker Bubur Lambuk in Malaysia
In Malaysia, Quaker Instant Multigrain Porridge comes in two flavours – Bubur Lambuk and Chicken Mushroom. Bubur lambuk, literally known as ‘scattered porridge’, is traditionally consumed by ethnic Malays during the holy month of Ramadan. The porridge is prepared by throwing the ingredients together in one big pot. Muslims will often line up at mosques to take home the dish, which is usually given away for free.
The chicken mushrooom flavour is a more Westernised flavour suited for the multi-ethnic racial composition of the Malaysian population. The multigrain porridge is made with oats, wheat and rice.
Quaker oatmeal with chicken curry, chicken soto flavour
In Indonesia, the new Quaker oatmeal comes with Rasa Kari Ayam (chicken curry flavour) and Rasa Soto Ayam (chicken soto flavour). Unlike the Quaker instant multigrain porridge in Malaysia, the Quaker oatmeal in Indonesia needs to be cooked or microwaved for three minutes.
https://www.youtube.com/watch?v=8pdNfJSKsMc
Healthier alternative to bubur ayam
The new Quaker oatmeal serves as a healthier option for breakfast as it is high in fibre and is a good source of protein. Moreover, there is no flavour enhancer. Each pack contains baked shallots and leek to replicate the bubur ayam or chicken porridge popularly consumed by Indonesians in the morning.
Quaker does have the recipe for Quaker bubur ayam but it requires a lot of effort to prepare especially when consumers are often rushing to work or to school in the morning.
For the Quaker oatmeal, consumers are encouraged to add other fresh ingredients to complete the meal.
What Mini Me thinks
The new Quaker oatmeal provides a quick and healthier alternative to bubur ayam for morning breakfast. There are consumers who like their oatmeal plain or added with sweeter ingredients like fruit pieces. For those who want a savoury experience, they now have the option of Quaker Oatmeal localised with the soto ayam and kari ayam flavours.
Coca-Cola Amatil Indonesia has introduced a new 250ml perfect size refreshment for its Coca-Cola, Sprite and Fanta range in mid-2017.
https://youtu.be/F_RL-9SLD4s
The new 250ml PET mini bottle does not have the curvy bottle as the previous 250ml PET mini bottle that made its debut in 2014. The new mini PET bottle is shorter, bulkier and cuter, which encourages the consumer to drink it in one go.
in Thailand, The curvy PET bottle design of Coca-Cola and Sprite has also been replaced by something that is taller, flatter and slimmer with less contouring. This probably suggests consumers care more about the perceived value for money in taller bottle (ie. larger volume) than the curvy shape.
Eco-friendly bottle
In Indonesia, the narrative for the 250ml ASSP (Affordable Small Sparkling Package) is environmental. The new bottle design addresses the concern about plastic waste, while ensuring the product is fresh, light and affordable.
The USD 30 million new production line in Cikedokan, West Java is able to reduce plastic use by up to 800 tons a year. This is made possible as each PET bottle under the ASSP will be using only 9.6 grams of plastic, instead of 20 grams previously. The Cikedokan plant, with a capacity to make 188,000 bottles per hour, is the second ASSP plant after the one in India and was commissioned in April 2017.
In India, the narrative about the ASSP bottle is about preserving the “biting taste” sparkling beverages offer and longer shelf life. The 250ml ASSP bottle is designed to ensure carbonation is not lost during transit, while maintaining the aesthetically pleasing look expected from Coca-Cola.
According to The Coca-Company, the “bottle’s opening was redesigned to reduce the amount of gas loss from the cap. Additionally, a new protective coating was added on the bottle to lengthen beverage shelf life by five months.”
Price point competitiveness
The smaller pack sizes help improve the competitiveness of Coca-Cola’s products in Indonesia especially when competing with Big Cola. The low price also helps to drive recruitment of new users to the carbonated soft drinks category.
If you look at the price, the suggested price for the 250ml PET has increased to IDR 3,500 from IDR 3,000 in 2014, which is understandable to take into consideration inflation.
Popular beauty drink brand InnerShine® has introduced a new formula for its Prune Essence which now comes with Vitamin E to nourish the body and combat ageing from within for outer beauty.
The signature prune concentrate made from fresh, premium Californian prunes rich in dietary fibre aids digestion and help regulate bowel movement to bring overall good health as it flushes away toxins from the body naturally.
Now complementing the prune essence with a hefty 10mg dose of Vitamin E per bottle, the new InnerShine® Prune Essence with Vitamin E supplements the daily diet to help meet the recommended dietary allowance of 15mg a day for adult females for skin to get the protection from within.
Vitamin E promotes a radiant complexion as it nourishes and protects skin from within so that it stays healthy and hydrated. Also extremely rich in antioxidants to neutralise free radical damage, consuming Vitamin E regularly can boosts collagen production and speeds up cell regeneration to keep skin looking youthful and radiant.
With daily consumption, results can be seen as early as 12 days as the body regains a healthy digestive system to cleanse itself while skin is protected and repairs from within. Regain your confidence as skin’s healthy glow is restored in no time at all!
“Many women desire a natural, radiant complexion which will give them the confidence to step out with minimal make-up. As the outer glow stems from inner health, nourishing and protecting from within is the secret to keeping dull skin at bay. The new formulation of our proven prune essence gives skin the extra protection and regenerative properties even as it helps the body cleanse from within,” said Kuang Ming Ming, General Manager of BRAND’S Suntory (Malaysia) Sdn. Bhd.
InnerShine Prune Essence with Vitamin E retails at RM32 (6-bottle pack) and RM58 (12-bottle pack) respectively and is available at all hypermarkets, supermarkets, pharmacies nationwide. For more information on the new product, consumers can call BRAND’S Customer Care Line at 1-300-228-300, or visit InnerShine Club on Facebook.
Daniel Teng, Director of Operations Jaya Grocer, Kung Suan Ai, Director of Marketing Pavilion Reit Malls, Gareth McGeown, CEO The Coca-Cola Company
KUALA LUMPUR, 21 November 2017 – Intermark Mall invites you to joyously celebrate this holiday season with us as we take you on a trip around the world. Featuring seven of the world’s most iconic landmarks made entirely of Coca-Cola products, marvel at these one-of-a-kind works of art featuring the Eiffel Tower, Big Ben, Empire State Building, Leaning Tower of Pisa, Colosseum, Burj Khalifa and the Taj Mahal.
Media and guests were treated to a wonderful afternoon at Intermark Mall starting with a stylish fashion presentation by Atelier Melson showcasing their latest Autumn/Winter collection.
Speaking at the event Ms. Kung Suan Ai, Director of Marketing, Pavilion REIT Malls said, “We are delighted to be the exclusive venue for these amazing sculptures from around the world created by Coca-Cola, a perfect way to encapsulate Joy to the World here at the Intermark Mall this festive season. As we strive to constantly be unique and interesting, we hope that adding a touch of art and design to our mall will excite our visitors and enhance their overall shopping and dining experience this joyous festive season.”
Created in collaboration with Intermark Mall’s anchor tenant Jaya Grocer, Coca-Cola used a total of 60,562 cans and bottles, and over 60 hours to construct the landmark replicas displayed around the mall. Malaysia Book of Records was on hand to present the certificate of achievement to Coca-Cola for this incredible feat.
“With the festive season around the corner, we look forward to entertaining the public and have them travel the world with this special display where we are proud to enter the Malaysian Book of Records for the Most Number of Beverages Used to Build International Landmark Replicas,” commented Mr. Gareth McGeown, Chief Executive Officer, Bottling Investment Group, Singapore, Malaysia and Brunei, The Coca-Cola Company.
To close the event, guests were treated to an enjoyable medley by children from Primrose Hill Active Learning.
During the festive season, shoppers can redeem a limited-edition Coca-Cola Bottle Opener and a Watermelon Shake by The Yard for every RM300 spent in a single receipt mall-wide from now until 2 January 2018. In conjunction with the Malaysia Year End Sale, shoppers also stand a chance to win a holistic wellness holiday package at the premium all-inclusive Club Med Bintan Island resort worth RM7,500 with any spend at Intermark Mall.
Intermark Mall encompasses a six-floor retail experience within the integrated development of The Intermark. With a prime location near KLCC and the Embassy Row, seamless connectivity and exquisite ambience, the mall offers a variety of well-appointed dining destinations and specialty retail stores with customized services.
For more information on the festive activities and promotions, kindly contact Intermark Mall’s customer service at 03-2166 8170 or visit www.intermark-mall.com. Check real time updates on Intermark Mall’s Facebook page www.facebook.com/IntermarkMallKL or Instagram at www.instagram.com/intermarkmall
Fonterra Brands Malaysia Sdn Bhd has made available UHT milk for the consumer market in Malaysia under the Fernleaf brand. This marks the first time Fonterra is introducing a UHT milk for the consumer market under the Fernleaf brand. Previously, only the food service channel has access to Anchor Full Cream Milk through Anchor Food Professionals.
Proudly made with 100% milk from New Zealand
100% pure New Zealand milk has always been the unique selling point for Fonterra. It is not a surprise to see this remains the case for the new Fernleaf low fat milk. The milk product is made at the Fonterra factory in Malaysia using New Zealand milk powder and is thus known as a UHT recombined milk.
One Milk for the Whole Family
The low fat UHT recombined milk is rich in protein, vitamin A, vitamin D and calcium and is suitable for the whole family.
Here is how the new Fernleaf UHT is compared against the other UHT low-fat milk in Malaysia in terms of nutrition and price so that consumers can make their informed choice.
Thai Beverage Public Company Limited’s (ThaiBev) newest est Play Melon Bingsu and Mango Bingsu carbonated soft drinks have made their debut in Thailand. As usual, the est range is thoroughly K-Pop, which first started with the appointment of the Korean pop band Got7 as the endorser of est Cola in 2016.
Zaa Zeed Sud Kua
The est brand is using the “Zaa Zeed Sud Kua” communication strategy, “which means the coolest carbonated soft drink to inspire teenagers to enjoy life to the fullest and express their real selves,” reported The Nation.
Having Korean celebrity on board is also part of the strategy to bring est closer to the international market. Vivek Chhabra, president of Thai Drinks Co., said “we will build on our success by introducing Got7 as est brand ambassadors to bring teens in the Thai and international markets closer to the est brand.”
For the latest promotion, participants who take part in the contest with the purchase of est Play Melon Bingsu or est Play Mango Bingsu beverages will get a chance to watch the concert and attend the fan meeting with the Korean boy band NCT.
Bingsu dessert
The two new est Play are based on the popular Korean shaved ice dessert Bingsu (빙수), which is most sought after during summer. The new drink can be frozen and consumed in the form of a Slurpee-like drink, which is also a serving suggestion by competitor’s Mirinda Mix-It.
What Mini Me thinks
The latest est Play Melon Bingsu and Mango Bingsu rides on the popularity of K-Pop and the K-dessert trend of bingsu, which are likely to resonate with young Thai consumers.
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