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11street Achieves Fourfold Increase in Total Orders on Singles Day

By
Tan Heng Hong
-
Chuljin Yoon, Chief Operating Officer, 11street - 01
  • Spike of orders on 11 Shocking Sales was mainly driven by popular brand sales, free shipping purchases, flash sales and lowest price guaranteed deals
  • Overseas products sold on 11.11 increased by 600% from average daily orders. Top performing product categories on 11.11 were Grocery, Home Electronics, and Beauty & Sports
  • Traffic to site more than doubled with 85% contributed by mobile devices in one day, indicating the shift to m-commerce due to growing mobile penetration

Kuala Lumpur, 14 November 2017 – Global Shopping Day, otherwise known as 11.11 or Singles Day, is a shopping phenomenon that consumers throughout the world look forward to. As such, 11street – Malaysia’s second largest online marketplace – curated 11.11 Shocking Sales for Malaysians and saw its total orders surge by 4 times in comparison to a regular business day, 10 November.

Chief Operating Officer of 11street, Chuljin Yoon said: “As the biggest shopping day of the year, 11street seeks to share the joy of saving and shopping online with Malaysian consumers. We have seen remarkable success with RM1 flash sales and free shipping promotion in early November after we kickstarted our ‘Shocking? YES!’ campaign. Knowing what our consumers want is key and this led us to introduce these favourites, to add greater value for our consumers on this special global shopping day, 11.11.”

Within the 11.11 total order volume spike, 11street also saw a record breaking number of orders for overseas products which increased by 600% from average daily orders on Saturday. In addition to that, product categories such as Grocery, Home Electronics and Beauty & Sports have experienced the most significant increase in total orders, by 4.7 times, 5.7 times and 4.3 times respectively from average daily orders.

Likewise, e-vouchers and services also experienced growth throughout 11.11 Shocking Sales, which increased by 70%. Throughout World Singles Day, some of most highly sought-after products on 11street were GPS and mobile accessories, smartphones, television sets, fuel vouchers, theme park tickets, food and beverage, and photobook items.

Tracking the psychographic pattern of consumers’ preferred payment method, 11street discovered that purchases made through credit card increased by 386% while traffic to the site more than doubled, with 85% of the traffic contributed by mobile devices in one day, indicating the shift to m-commerce due to growing mobile penetration.

“The numbers are very encouraging, as 11street continues to move forward to be able to give consumers what they are looking for. As the gears turn, 11street is also preparing a host of different campaigns, sales and promotions for the year end, and the coming 2018,” ended Yoon.

As part of 11street’s year-end campaign – ‘Shocking? YES!’, 11.11 Shocking Sales offered lowest price guarantee promotions, free shipping, periodic flash sales with deals as low as RM1 and RM11, as well as great discounts from more than 100 brands including Bosch, Courts, GNC, Huawei, LG, Nestle, Samsung, Skechers, Tesco, Unilever, Watsons, Xiaomi and many more brands with up to 90% discounts and up to RM300 worth of coupon available for downloads.

For more information on upcoming campaigns, sales and promotions, please visit www.11street.my.

About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my.

7-Eleven Malaysia Celebrates its 3rd Consecutive Win in the Putra Brand Awards

By
Tan Heng Hong
-
From left: Star Media Group Executive Editor, Mr. Brian Martin; 7-Eleven Malaysia Deputy CEO, Mr. Hishammudin Hasan; and 4As Council Member, Mr. Khaidi Kamaruddin.

Kuala Lumpur, 2 November 2017 – 7-Eleven Malaysia, the leading standalone convenience store chain in the country, celebrates its third consecutive win in the Putra Brand Awards’ Retail category during the awards dinner ceremony held in the Grand Ballroom, Majestic Hotel, Kuala Lumpur. The attainment of the award marks yet another achievement for 7-Eleven as it represents the acknowledgement for brand excellence in the country from the consumers.

Deputy Chief Executive Officer of 7-Eleven Malaysia, Hishammudin Hasan shared, “It is indeed an honour to be recognised with this prestigious award for the hard work of the entire team here at 7-Eleven. We owe a huge thanks to the public for being receptive to our branding efforts as well as being endlessly supportive of the business. All of us at 7-Eleven Malaysia have been further motivated by this achievement and moving forward, we plan to intensify the roll-out of more initiatives such as a wider selection of utility providers under our bill payment facility, top in class fresh foods and hot beverages range, the latest merchandize selection and innovative loyalty programs among others as we strive to fulfil the needs of consumers better by providing true convenience.”

Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards is one of the highest regarded recognition for brand excellence in Malaysia, where the nation’s preferred brands are decided by Malaysian consumers and the winners are awarded a Gold, Silver and/or Bronze in various categories.

7-Eleven Malaysia is the pioneer and the largest standalone 24-hours convenience store operator in the country with over 2,200 outlets nationwide. For more information, please log on to www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

Shocking Sales 11.11! RM1 and RM11 deals with FREE SHIPPING!

By
Tan Heng Hong
-

Have you been prepping up for the largest e-commerce sale of 2017? As the clock ticks, Malaysian shoppers are bracing themselves for a full swing of the largest 11.11 sales worldwide! 11street, the No.2 online marketplace in Malaysia, welcomes the Singles Day with Shocking Sales tomorrow. With that said, here are some of the deals you should look out for:

RM1 and RM11 deals

To celebrate the biggest online sale, 11street will be having up to 3 sessions of flash deals at 11am, 3pm, and 7pm. Each session will feature up to 50 products with deals as low as RM11! Also, at only RM1, shoppers may find deals for skincare products such as facial masks, and accessories like earrings and bracelets. RM 11 deals include a variety of products from most categories such as health and beauty, groceries, electronic, kids and baby, and one of their best-selling products, e-vouchers. Participating brands include Kinohimitsu, L’Oreal, Nescafe, Toshiba, Aukey, MamyPoko and Sunway Pyramid ice-rink. On top of the promotion, shoppers also get to enjoy free shipping for their entire cart purchase in these sessions. So, what are you waiting for? Visit www.11street.my to find out more about the deals now!

About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my.

F&N joins price competition in carbonated, sports drink space

By
Tan Heng Hong
-

In Malaysia, F&N has officially dropped the bombshell by foraying into the 400ml packaging for it carbonated soft drinks (including Est Cola) and 100Plus. Each PET bottle has a suggested retail price of RM 1.50 (USD 0.35).

Coca-Cola vs PepsiCo in 2016

To recap, The Coca-Cola Company first introduced the 390ml (RM 1.00) pack in 2015 and this affordable beverage lineup was sold in the market until the middle of 2017.

Around August 2017, the Coca-Cola Company hiked the price of its affordable range by offering more packaging choices – 330ml (RM 1.20) and 425ml (RM 1.50) in addition to 1,250ml but dropped the 390ml (RM 1.00) option. Aquarius isotonic drink has never been included in the 390ml or the 330ml and 425ml affordable packs.

A year later in May 2016, PepsiCo participated in the price war by announcing the introduction of 390ml Pepsi and Revive, each priced at RM 1.00. However, entering into 2017, PepsiCo quietly discontinued the 390ml range, which left The Coca-Cola Company as the only carbonated soft drinks maker with the affordable range until F&N announced the 400ml variant.

F&N joins the battle in 2017

During the Coca-Cola/Pepsi price war in 2016, F&N opted to stay clear from the price competition. But in October 2017, F&N, the category leader in sports drink and the leader in flavoured carbonated soft drinks, took the advantage of Coca-Cola’s price revision by introducing its own version of 400ml PET bottle.

So far, the 400ml PET bottle was spotted in selected food service premises and sundry shops but not in 99Speedmart, which was the epicenter of the previous price war.

What Mini Me thinks

F&N enters the price war at the opportune time as The Coca-Cola Company, the market leader in carbonated soft drinks, has set the price at a higher level to protect profitability. A 425ml Coca-Cola is now priced at RM 1.50, compared with RM 1.00 for 390ml previously. F&N’s Est Cola has a smaller volume at 400ml and matches the price of The Coca-Cola Company’s 425ml at RM 1.50.

As demand for soft drinks slows down, it has become important for market players to think of new ways to stimulate market growth through creative campaigns or innovating on the pack sizes/prices.

Spreading Joy to Children at Pertubuhan Pusat Kebajikan Destiny

By
Tan Heng Hong
-
Photo (Centre): Marketing General Manager of 7-Eleven Malaysia, Mr. Ronan Lee; Founder of Pertubuhan Pusat Kebajikan Destiny (Destiny Welfare Centre), Ms. Irene J Dawson; volunteers from 7-Eleven Malaysia and NGOHub Asia.

Klang, 25 October 2017 – 7-Eleven Malaysia conducted its latest CSR project with NGOHub Asia by spreading joy to the children at Pertubuhan Pusat Kebajikan Destiny.

Located in Klang, Selangor, Pertubuhan Pusat Kebajikan Destiny (Destiny Welfare Centre) fully began its operations in December 2016 by Ms. Irene J Dawson, who is dedicated in helping the underprivileged community live meaningful lives. The organization provides services such as day-care and education for children from refugee and low-income urban families; educate parents on effective parenting, and empower women to secure employment by learning new skills.

“As we also have plans of expanding, it would aid us significantly to have more teachers on-board to help facilitate classes for the children. We currently have 67 children with us. With support, we can focus on raising funds for renting more cabins and open up more opportunities such as sewing, computer and English classes for the underprivileged,” said Ms. Irene J Dawson.

“In everything that we do, I believe that people can go further if we provide them with the right encouragement and motivation.  All they need is the support,” she added.

During the event, 7-Eleven and NGOHub Asia split into groups to guide the children with their lessons on the alphabet and basic mathematics; as well as a game of ‘Musical Chairs’ with the younger ones. Volunteers also assisted the resident cook to prepare and serve meals for the children.

To brighten up the children’s day, 7-Eleven distributed goodie bags containing various snacks such as cookies, bread, milk, stationaries, and toys to be brought home.

7-Eleven Malaysia General Manager of Marketing, Mr. Ronan Lee commented, “We are delighted to have fulfilled our part here for the community.  We’ve also given the children a special bag of treats that they can look forward to when they go home, as one act of kindness that we can do to spread positivity to these children can help them lead happier lives in spite of their circumstances. Knowing the positive impact we make encourages us to continue our endeavours of being Always There For You.”

Nissin U.F.O. with Turbo Drain System for the perfect dry noodle

By
Tan Heng Hong
-

The Nissin U.F.O. with Turbo Drain System might not be something new to readers from Indonesia but for those outside, it is a novel concept to drain out the water from the bowl to create the perfect dry noodle.

https://www.facebook.com/nissinufo.id/videos/1895796830673180/

U.F.O is now available throughout Indomaret. To celebrate U.F.O. availability through the country’s leading minimarket, the Japanese instant noodle maker organised a U.F.O. Challenge in September/October 2017. The winner who has the most creative video of draining the water out of the U.F.O instant noodle bowl using the Turbo Drain System will win a drone.

The commercial for the U.F.O. instant noodle range taps the appeal of Japanese superhero television shows in Indonesia like Kamen Rider and Ultraman of the olden days.

Only those who are into Japanese manga will appreciate the nuances of the advertisement featuring action figures in robotic suit shooting instant noodles at evil characters.

 

 

 

A look at Hometown pasteurised fresh milk from Great Giant Livestock

By
Tan Heng Hong
-

PT Great Giant Livestock, a unit of Gunung Sewu Group, has made available Hometown pasteurised fresh milk in Indonesia since 2016. The milk is produced from Australian Holstein cows from the company’s Lampung farm on the southern tip of the island of Sumatra. Great Giant Livestock is better known for its cattle.

The Hometown fresh milk is available in 1, 2 or 3 litre pack that can be ordered online, while the 1-litre and the 2-litre pack is sold in selected premium grocery stores like Aeon supermarket.

The key benefits of Hometown are “It’s 100% pasteurized fresh milk, no added preservatives, sugar and other additives, low cholesterol, full cream whereas cream separation is normal. Just like milk in the old days!”

The Hometown pasteurised fresh milk is interesting because it shows a growing move towards self sufficiency in milk supply and a rising demand for pasteurised fresh milk. There is also a strong potential for Great Giant Livestock to develop the dairy business further.

The most recent example is the official opening of a dairy farm in Garut in West Java in September 2017. The farm is operated by Raffles Pacific Harvest. ABC Kogen Dairy will start selling milk and processed dairy products within the year.

Greenfields stirs up the yogurt market

By
Tan Heng Hong
-

The spoonable yoghurt category in Indonesia saw the entry of Greenfields (Japfa) in the second half of 2017. Known as “The Real Yogurt”, the range comes in four variants – Original, Blueberry, Strawberry and Mango.

The yogurt is known as a source of fibre and is made from 100% fresh milk from Greenfields. The strawberry variant contains 4% strawberry fruits. The spoon is not included as part of the packaging. The pack sizes are 125g and 500g.

Photographed by the author

Competitive landscape

The current domestic players in the stirred (spoonable) yogurt market are Biokul (PT Diamond Cold Storage Indonesia), Yummy (PT Yummy Food Utama), Heavenly Blush (PT Nutrifood Indonesia), Cimory (Cimory) and Greenfields (Japfa Ltd).

The foreign players are mainly Elle & Vire, Zott, Farmers Union, Yoplait, Bulla and Caspia (Japan-based Fujicco made by PT Pangan Organis Sejahtera).

What Mini Me thinks

In Indonesia, the market for spoonable yogurt is much more smaller than drinkable. Even though the segment is small domestically, the new Greenfields yogurt is seen as not only for Indonesia but is also aimed at the export market where the potential for spoonable is greater.

Choose the dark side or the light side with Sunshine cream buns

By
Tan Heng Hong
-

Sunshine Bakeries has embraced the dark side with new limited edition charcoal cream buns  – Peanut, Matcha and Coffee launched in conjunction with the screening of Star Wars: The Last Jedi.

For light side fans, Sunshine Bakeries, a unit of Auric Group, has Butter Sugar, Cookies & Cream and Belgian Chocolate wholemeal cream buns.

Which color are you

Image from the web

Choose your side offers consumers with an element of interactivity and reinforces the group identity and a sense of belonging. We see a similar campaign by Kino Indonesia for its Cap Panda Asian drink in 2016. Kino’s campaign pitted Cap Panda Cincau (grass jelly) in black (hitam) versus Cap Panda Lidah Buaya (aloe vera) in green (hijau).

Both encourages consumers to stay cool your own way and win prizes by participating in the Hitam vs Hijau Challenge.

 

 

Indomilk UHT milk claims it is salt-free, milk as sports drink

By
Tan Heng Hong
-

The Indonesian milk brand Indomilk is differentiating from its competitor by claiming its UHT milk is naturally thickened (gurihnya susu asli). Unlike its competitors which add salt (garam), Indomilk UHT milk is free from salt. Salt is the reason that makes you feel thirsty, according to the latest Indomilk television commercial (TVC).

https://www.youtube.com/watch?v=urXBA328llY

According to Indomilk (Indofood), its UHT milk is naturally thickened without having to add sodium (garam) or preservatives (zat pengawet).

Image from Indomilk Facebook site

Milk as a sports drink

The other message from the new Indomilk television commercial is milk as the ideal sports drink to replace the fluid and nutrients after an intense workout. The TVC shows Indomilk is served to runners to replace their lost fluids. Previously, one would only expect to find sports drink at these events.

Image from Indomilk Facebook site

What Mini Me thinks

Most consumers do not even know sodium is added into UHT milk. Rather than just claiming competitor brands have sodium, there should be proof as well.

Milk as a sports drink provides a new avenue for growth. As Indonesians become more psychically active, there will be a growing interest for protein in their diet for muscle building or post-workout needs. We will likely to be seeing more dairy brands focusing on milk as a sports drink going forward such as sponsoring of athletic events.

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