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7UP teamed up with superstar Nadech Kugimiya to invite fans to the exciting and thrilled event, “7UP MEET and GREET with TEE YOD 2”

By
Tan Heng Hong
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Wednesday 16 October 2024 – The thrilling “7UP MEET and GREET with TEE YOD 2” event has just wrapped up by 7UP beverage by Suntory PepsiCo Beverage (Thailand) Company Limited. It was an epic blend of thrill, fun, and excitement! Leading by the hottest presenter, Nadech Kugimiya, who teamed up to deliver thrills alongside the refreshing vibe of 7UP. More than 300 lucky fans joined through online, getting an exclusive chance to enjoy the horror movie of the year, “TEE YOD 2”. Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, also there to welcome the guests. Fans also played games, won cool prizes, and took photos with Nadech. The event was a perfect mix of scares, fun, and unforgettable moments at Quartier CineArt, EmQuartier shopping mall, on October 11th, 2024.

The atmosphere at the event was full of exclusive activities, handpicked by 7UP to ensure the best fun for all the fans! Highlights included the “7UP Fortune Booth,” where you could dive into the mystical world of tarot card readings, featuring a cool twist—you could create a personalized tarot card with your own face on it! Then, prepare to be thrilled by the electrifying sound and light show that set the stage for Nadech’s opening scene. He engaged in an exclusive chat about behind-the-scenes moments from the making of TEE YOD 2, sharing spine-chilling ghost stories from his personal experiences at various haunted locations. After a deep dive into the horror, fans got a refreshing break with 7UP No Sugar, fizzy, fresh, and delicious! Everyone had a blast playing games and winning prizes. The major highlight of the event? The “TEE YOD’s Cursed Seat” activity, where lucky fans seated in chair number 7 got a chance to take a 1:1 photo with Nadech himself! Fans also came together to send their support to the ghost-busting “Yak” for the special IMAX screening of TEE YOD 2 that was as sharp and realistic. It was truly worth the wait!

Nadech Kugimiya, the presenter for 7UP, shared his excitement about joining today’s event with fans: “I’m super thrilled to be part of another fun activity with 7UP. Moreover, 7UP with no sugar still brings that fizzy, refreshing, and totally delicious surprise. This time, the movie TEE YOD 2, in which I play the lead. I have to say, I’ve put a lot of effort into preparing portray the emotions and feelings of the character ‘Yak’ to connect deeply with the audience. I hope fans get absorbed in the acting and thrill alongside every character in the movie. And of course, don’t forget to enjoy 7up no sugar, the fizzy and refreshing drink, to quench your thirst as you enjoy this thrilling movie.”

For more information, follow us on Facebook: 7UP Thailand, YouTube: 7UPThailand_Official, and TikTok: 7UP Thailand.

Annyeong to Your Dream Korea Trip! KyoChon 1991

By
Tan Heng Hong
-

KUALA LUMPUR, 14 October 2024 – KyoChon 1991, the go-to brand for authentic Korean fried chicken, is thrilled to announce an exciting collaboration with the Korea Tourism Organization (KTO) as part of the official Korean Tourism Campaign. This partnership is set to bring the wonders of Korea to Malaysians in a big way, offering an incredible chance to win a trip to Korea for two! 

As part of the “Koreans’ Korea” campaign, KyoChon 1991 Malaysia is offering customers a chance to win tickets to Korea, where winners can immerse themselves in the world of K-pop, explore the romantic and iconic locations from their favourite K-Dramas, and indulge in the culinary experiences that have made Korean cuisine a global sensation. The campaign showcases how Koreans enjoy life today — from sipping coffee at trendy cafes on every corner, to sharing Korean fried chicken with colleagues after work. It’s an invitation for Malaysians to experience the true magic of Korea firsthand!

How to Enter: 

  • Step 2: Like, comment, share the video, subscribe to the “Imagine Your Korea” YouTube channel, and take a screenshot. 

To celebrate this partnership, KyoChon 1991 Malaysia is offering free samples of their signature Wingettes & Drumettes at selected stores in Klang Valley and Johor every weekend until 4 November 2024. The campaign kicks off at Taylor’s Lakeside Campus in Subang Jaya, where students and visitors can indulge in free tastings and learn about the contest from 16th – 18th October 2024, 11am – 2pm. Don’t miss this delicious chance to savour authentic Korean flavours and discover what makes KyoChon 1991 South Korea’s #1 favourite chicken brand. 

Additionally, from now until December 31, Taylor’s students and staff can enjoy exclusive deals at KyoChon 1991’s Sunway Pyramid outlet by presenting their Taylor’s ID: 

  • 20% Off from 12pm – 6pm 
  • 10% Off from 6pm onwards

For more information on the contest and promotions, visit www.kyochon.com.my or follow KyoChon 1991 on social media. Terms and conditions apply. 

Goodday Charge Announces Malaysia’s First All-Ages Esports Gym!

By
Tan Heng Hong
-
From Left: Pia Lisa, Etika Holdings, Marketing Manager; Adrian Gaffor, Co-Founder & Owner of The Gaming Company

An Inclusive Esports Hub aimed at spreading better understanding and fostering greater acceptance for Esports as a legitimate sport

KUALA LUMPUR, 16 October 2024 – In conjunction with World Esports Day, Goodday Charge, champion in legitimising esports as a mainstream sport, proudly announces the official opening of Malaysia’s first all-ages, inclusive esports gym – the Goodday Charge Arena powered by Orange Esports Club. Officially launched on 14 October at Quill City Mall, the ribbon-cutting ceremony was officiated by Pia Lisa, Marketing Manager at Etika Sdn Bhd, and Adrian Gaffor, Co-Founder and owner of The Gaming Company in attendance.

To kick off the opening celebrations, the Goodday Charge Arena will host a full day of activities including FREE PLAY, allowing everyone to experience the Charge Arena at no cost. Attendees can participate in FREE workshops focused on the esports industry, geared towards young gamers and those looking to pursue careers in this rapidly growing field. But that’s not all—experience the thrill of open play sessions with some of Malaysia’s top live streamers, including Andrew ‘Stonkol69’ and ‘Abangkepuk’, alongside Malaysia’s First Senior Esports Team, Team eMAS.

Fresh off the overwhelming success of the Boomers2Gamers initiative—Goodday Charge’s search for Malaysia’s first senior esports team, the Charge Arena will be hosting Watch Party, with an exclusive sneak peek at three episodes of the highly anticipated Boomers2Gamers series, the first show of its kind to air on Astro Arena, showcasing the journey of Malaysia’s first senior esports team, Team eMAS, as they embrace the world of gaming, another significant step in Goodday Charge’s mission to legitimise esports. This is not just a watch party; it’s an invitation to be part of a vibrant gaming community and celebrate the spirit of esports together!

As an extension of this, the Charge Arena will also serve as a hub for fostering esports participation across all age groups, including seniors, by highlighting the physical, cognitive, and nutritional demands of esports, Goodday Charge wants to encourage healthy gaming practices. Like traditional athletes, esports players require proper nutrition and energy, underscoring the importance of Goodday Charge’s specially formulated chocolate milk, packed with Vitamin B complex for sustained energy. In line with this inclusivity, Charge Arena is designating every Tuesday as BOOMERS2GAMERS Day, where seniors can play for FREE, further reinforcing Charge Arena’s commitment to engaging gamers of all ages.

Located on Level 6 within Quill City Mall, Kuala Lumpur, the 2500 sqft hub offers a diverse range of gaming setups designed to cater to every gamer’s needs, including state-of-the-art PC setups, console gaming, racing simulators, and mobile game lounges. Visitors can also access content creation resources, streaming facilities, and professional coaching by the TGC team, creating an inclusive space for all esports enthusiasts, from seasoned athletes to casual gamers

Amy Gan, VP of Marketing at Etika Sdn Bhd, commented on the occasion: “Goodday Charge has always been committed to transforming the way esports is perceived, and the launch of this arena marks another step in that journey. By creating an inclusive space for people of all ages to explore esports, we are not only redefining healthy gaming but also fostering a community that spans generations. I am thrilled to see seniors and young gamers alike use this platform to bond, learn, and compete together.”

“We look forward to welcoming everyone—regardless of age or experience—to explore this amazing, exciting world of esports. Come with open hearts and minds and see why esports is more than what it is made to seem. My gratitude to Adrian and the team at TGC for sharing our vision and taking this journey with us. Look forward to continued, impactful initiatives for the esports community together.” she added.

Adrian Gaffor, Co-Founder and owner of The Gaming Company added: “The Goodday Charge Esports Arena is more than just a facility—it’s a statement that esports is for everyone, regardless of age or background. We are excited to work with Goodday Charge to bring workshops and training sessions that will help train youths to get started in esports and continue developing Malaysia’s esports ecosystem. This arena is a big leap toward solidifying esports as a sport that fosters social connection, lifelong learning, and healthy competition.”

In addition to the thrilling opening celebrations, Charge Arena is launching two exciting contests that gamers can participate in from now until the end of November: the Goodday Charge Esports Month Contest and the Charge Arena Contest. The Esports Month Contest offers participants the chance to compete for a share of RM70,000 in gaming prizes at selected convenience stores and the Etika TikTok store, including a PlayStation 5, a PREDATOR gaming laptop and PC, and JBL headphones. Meanwhile, the Charge Arena Contest invites you to visit the Arena, find your favourite spot, and take your most creative photo of the space for a chance to win prizes like a PlayStation 5 and TNG e-wallet. So, what are you waiting for? Join in on the excitement today!

If that’s not enough, there are prizes up for grabs at the Arena all year long. Prove yourself in the Charge Racing Sim Challenge as the fastest racer to receive exciting rewards, including one carton of Goodday Charge, 8 hours of FREE playtime at the Goodday Charge Arena, and a feature in our Goodday Charge social media communications! To top it off, guests can enjoy our special promotion, where purchasing any Goodday Charge drink grants you one hour of FREE playtime at the Arena, allowing you to immerse yourself fully in the gaming experience.

The Goodday Charge Arena is open daily from 10 AM to 10 PM, offering gaming enthusiasts a space to improve their skills, socialise, and engage in healthy gaming practices. Members of the public are welcome with an hourly charge.

For more information, follow Goodday Milk Malaysia on Facebook and Instagram, and Goodday Charge Malaysia on TikTok for the latest updates.

Kabrew Real Lemon Highball debuts in Singapore

By
Tan Heng Hong
-

The Kabrew Real Lemon Highball, a popular drink from South Korea featuring a real lemon slice, has finally arrived in Singapore. Priced at SGD 7.50 at 7-Eleven, this refreshing highball offers a sweet-tart flavor and fizzy carbonation. We anticipate other producers in the region will follow suit with similar products.

HEINEKEN Malaysia’s Drinkies Toasts to Double Victory at the Asian Experience Awards 2024

By
Tan Heng Hong
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Luke Kakol, Head of Digital & Technology at HEINEKEN Malaysia

Celebrate with Drinkies with exclusive promotions on Draught Beer Package until 30th October 2024.

ETALING JAYA, 15 October 2024 – Drinkies, the innovative Direct-to-Consumer (D2C) platform by Heineken Malaysia Berhad (HEINEKEN Malaysia), has triumphed at the prestigious Asian Experience Awards 2024 in Singapore, a platform that recognises the ingenious initiatives of creative companies in delivering meaningful experiences to their stakeholders, clinching not one, but two major victories. The awards include the Malaysia Product Experience of the Year and Malaysia Service Experience of the Year in the e-commerce category. To commemorate this achievement, consumers can enjoy 10% off Drinkies Draught Beer Packages when signing up with Drinkies, valid until 30th October 2024.

HEINEKEN Malaysia’s Drinkies Toasts to Double Victory at the Asian Experience Awards 2024

Launched in 2018, Drinkies is one of the pioneering platforms offering an innovative ‘online bar’ concept, providing consumers with a convenient way to order their favourite alcoholic beverages. 

The awards recognise two key projects:

  • Malaysia Product Experience of the Year – E-Commerce 

Bringing the Bar Home: The Draught Beer Party Package: The Draught Beer Party Package by Drinkies transforms home celebrations into vibrant experiences, offering freshly tapped draught beers for any occasion. Launched to meet the rising demand for at-home gatherings, this service features a portable draught beer system that ensures each pour is as fresh and enjoyable as that from a local pub. To elevate the experience further, the package includes an interactive beer-pouring masterclass, allowing consumers to immerse themselves in the art of pouring beer. This innovative offering has not only strengthened the bond between HEINEKEN Malaysia and its consumers, but has also made it the best-selling draught product on the Drinkies platform.

  • Malaysia Service Experience of the Year – E-Commerce 

Drinkies Turbo Charges Growth Through Star Bar: The Star Bar initiative was introduced on Drinkies to allow users to discover world-class beer brands and local events, reiterating Drinkies’ mission to elevate every drinking occasion. Drinkies aims to connect consumers through both digital and in-person experiences, offering exclusive benefits and promotions. Users can enjoy their beers at participating bars in their neighbourhood, redeeming the best bar offers directly through the app. By leveraging a network of HEINEKEN Malaysia-exclusive bars, Drinkies delivers its users a premium drinking experience.

Luke Kakol, Head of Digital & Technology at HEINEKEN Malaysia, shared, “When we first envisioned Drinkies, our goal was to create a convenient, timely, and dependable platform for consumers to easily access their favourite beer and cider. Today, we are proud to see Drinkies recognised at the Asian Experience Awards 2024. Initiatives like the Draught Beer Party Package and Star Bar have set a new standard in the industry for how beer can be enjoyed. With that, we aim to continue raising the bar with our brands in meaningful ways, making sure we continuously find new ways to elevate every drinking occasion. A big thank you to all our consumers, partners, and team for their unwavering support!” 

To experience the convenience of Drinkies and order your favourite beverages, download the Drinkies app from the App Store, or Play Store. In conjunction with the wins, enjoy 10% off Drinkies Draught Beer Packages when signing up, valid until 30th October 2024.

For the latest updates and promotions, follow Drinkies on Facebook at Drinkies Malaysia and Instagram at @drinkiesmy.

Drinkies and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to #EnjoyResponsibly: when you drive, never drink. 

Thai Glico Unveils “Glico Almond Koka Mixed 3 Nuts”

By
Tan Heng Hong
-

Tuesday 15 October 2024 – Thai Glico Co., Ltd. has officially launched Glico Almond Koka Mixed 3 nuts, the latest addition to its range of “Glico Almond Koka,” which is Japan’s best-selling almond milk, With rising health consciousness among Thai consumers, the company hopes to captivate more discerning tastebuds with an expanded Almond Koka range as it sees significant potential in the plant-based milk sector in Thailand, where the market growing over 40%.

“Glico Almond Koka has been the No. 1 Almond Milk in Japan for 7 consecutive years1. Since launching Almond Koka in 2023, the company has quickly ascended to become one of the leaders in Thailand’s plant-based milk market as consumers take to Almond Koka warmly. Currently valued at 1,800 billion Baht, this market is experiencing a robust growth rate of 40%2, and expected to continue.

Mr. Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., said “As global health consciousness rises, Glico strives to develop products that enhance customer well-being by conducting research and development focused on nutritious and high-value offerings while innovating to meet consumer demands and foster brand loyalty. Glico is dedicated to enhancing consumer value through its company purpose of ‘Healthier Days, Wellbeing for Life’. The company aims to achieve this by promoting good health and creating a customer-oriented value chain and investing in key areas. In Thailand, we have observed an increasing shift toward plant-based options like almond milk, seeing this as a significant opportunity in this expanding sector. To tap into this opportunity further, we are introducing “Glico Almond Koka Mixed 3 nuts” which is crafted from not one but three superfoods: almonds, walnuts, and hazelnuts, making it a palatable natural boost to one’s day.”

Thailand is the first Southeast Asian country to introduce Almond Koka Mixed 3 nuts, marking yet another milestone for Glico as it continues to expand its health and wellness category after being loved for decades for its confectionery and ice cream products. The Glico Almond Koka Mixed 3 Nuts will augment the current Almond Koka range, which is now offered in three flavors: Original, Unsweetened, and Chocolate.

Miss Tikhamporn Peanvijarnpong, Health & Wellness Brand Manager of Thai Glico Co., Ltd, added on “Almond Koka Mixed 3 nuts stands out with its unique taste and aroma from a blend of almonds, walnuts, and hazelnuts. It is not only delicious and easy to drink but also packed with nutrition that promotes overall well-being; regular consumption can even improve skin health. With these compelling benefits, Glico is confident that Almond Koka will become a popular daily beverage in Thailand, just as it has in Japan. To further boost sales and achieve company targets, the brand has once again enlisted Mai Davika Hoorne as the presenter for Glico Almond Koka.”

As the face of Almond Koka, Mai Davika embodies a new generation of Thais who prioritize daily health and beauty regimens while striving for long-term wellness. She represents consumers who are dedicated to skincare and overall health. These are known benefits of Almond Koka, which is rich in Vitamin E, providing 100% of the daily recommended intake. Its high fiber content aids digestion and contains 0% cholesterol. Most importantly, Almond Koka is plant-based, making it suitable for vegans and those with lactose intolerance. Despite fierce competition in the market, Glico is confident that Almond Koka will become a preferred beverage among consumers.

Glico Almond Koka Mixed 3 nuts, original, unsweetened and chocolate are now available at leading retailers nationwide.

1 INTAGE SRI Almond Milk Category value sales 2018 – 2024
2 Nielsen as of Aug’24

Join Carlsberg Smooth Draught and Our Local Heroes in Honouring the Spirit of Borneo

By
Tan Heng Hong
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Carlsberg Smooth Draught's ‘Raikan Kebanggaan Sabah & Sarawak’ Artist Edition cans exclusive to East Malaysia

Carlsberg Smooth Draught Invites Consumers to ‘Raikan Kebanggaan Sabah & Sarawak’

SHAH ALAM, 14 October 2024 – Carlsberg Smooth Draught’s ‘Raikan Kebanggaan Sabah & Sarawak’ campaign continues, staying true to its “By Locals, For Locals” spirit by celebrating the rich heritage and pride of Sabah and Sarawak. This year, the campaign partners with three inspiring local heroes—Sarawak’s Olympic diver Pandelela Rinong, Sabah’s K-Pop sensation Isaac Voo, and Miss Universe Malaysia 2020, Francisca Luhong, who is now a model and TV host. Each of these figures represent the unique culture and pride of Sabah and Sarawak.

Sabah’s K-Pop sensation Isaac Voo

The Raikan Kebanggaan Sabah & Sarawak campaign and artist-edition cans are a toast to Borneo’s celebrated figures, encouraging Sabahan and Sarawakians to embrace their roots. From achieving historic milestones to representing Malaysia on the global stage, these local heroes are deeply connected to their heritage. By teaming up with these amazing personalities, Carlsberg Smooth Draught aims to honour the creativity, resilience, and spirit of Sabah and Sarawak that they so proudly represent.

Sarawak’s Olympic diver Pandelela Rinong

From securing multiple gold medals to making history as Malaysia’s first female Olympic medallist, Sarawakian diver Pandelela Rinong draws strength from her roots. “When I think of Sarawak, the word peace comes to mind—it is similar to the kind of feeling I get from being near the waters. Growing up I was surrounded by people from all walks of life who have inspired and encouraged me to turn my love for diving into something greater. Through my achievements, I hope to inspire everyone to celebrate our unique heritage.”

As Malaysia’s first K-Pop idol, Isaac Voo draws deep inspiration from his roots, especially through music and dance, “As a Sabahan, I’ve always appreciated the love we share for music and dance, which has played a huge role in my success as a K-POP idol. I hope to inspire others just as my community has inspired me.”

Miss Universe Malaysia 2020, Francisca Luhong

Francisca Luhong is part of Sarawak’s orang Ulu community, with her heritage being a source of strength and pride, “Sometimes you don’t realize how much heritage impacts your life. I never would have thought it would bring me to one of my biggest life milestones. It’s a big part of our culture to dance, to celebrate. So, whenever my community celebrates my wins together with me, I feel an immense sense of pride for making my community proud.”

To hear more of their stories, head over to @CarlsbergMY on Instagram and watch the full videos.

Adding a touch of innovation, the campaign features two unique Instagram filters—one for Sabah https://qr.page/g/jYVTtg9O4Z and one for Sarawak https://qr.page/g/34jdJSjn0ql. By using the filters to scan any Carlsberg Smooth Draught can, consumers can unlock an immersive AR experience that www.carlsbergmalaysia.com.my showcases iconic Bornean symbols such as the Hornbill and Orangutan, the traditional Longhouse, the classical Sape, as well as the rare Rafflesia and the magnificent Mount Kinabalu.

For a more enhanced AR experience, visit these bars in Sabah and Sarawak until the end of October to enjoy the unique AR features live in a vibrant setting!

Sabah

Kota Kinabalu: Moginum Restobar, Biru Biru Café & Bar
Tawau: Craft Brew
Sandakan: OT Bistro

Sarawak

Kuching: The Tipplers, Snack 19 Bistro
Bintulu: 4K Bar & Bistro
Miri: Octo Gastrobar

Visit https://carlsbergsabahsarawak.com to find out more about the campaign or ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg Smooth Draught’s latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

Shopee Affiliates Drive Brand Success: One Million Videos Generated & 4X Livestream Growth in 10.10 Brands Festival

By
Tan Heng Hong
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  • New Shopee Mall brands achieved 36X growth uplift, 13X orders increase on 10.10
  • Malaysians Save Over RM70 Million with 25 Million+ Shopee Live Vouchers Claimed

KUALA LUMPUR, 14 October 2024 – Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience.

Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora,  based on order volume.

New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.

“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform- and store-wide vouchers,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.

Shopee’s 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.

Add tuna conveniently to your dish with new Sealect Tuna Topping

By
Tan Heng Hong
-

Thai Union has unveiled Sealect Tuna Topping in Thailand to expand the usage occasion for tuna. The tuna topping is low in calorie at 40-80kcal and be poured straight from the pouch, making it the perfect addition to any meal. Tuna Topping is available in chili fish sauce and vegetable broth. Tuna Topping is available now at 7-Eleven stores.

Ajinomoto Thailand inspires seniors with new campaign and community platform

By
Tan Heng Hong
-

Ajinomoto Co., (Thailand) Ltd. has introduced a new campaign to engage the elderly community and promote their nutritional supplements. The campaign includes a community platform and three inspiring commercials.

To meet this growing need, Ajinomoto has launched a new campaign showcasing the skills and experiences of three inspiring elderly creators. These individuals demonstrate that life after retirement can be fulfilling and passionate.

Ajinomoto sees a significant opportunity in Thailand’s growing elderly population, focusing on promoting healthy aging and well-being. By 2042, Thailand’s elderly population aged 60 and above is set to reach 20-30% of total population, up from 19% at the moment. Among this group, approximately 4 million individuals are experiencing muscle and joint problems.

Ajinomoto launched its senior nutrition product AminoMOF in late 2023. AminoMOF is an innovative amino acid dietary supplement infused with collagen from Japan. Complete with a ‘leucine-enriched essential amino acid’ and eight other essential amino acids which the human body cannot naturally produce, AminoMOF effectively assists in the restoration of muscles and joints

Ajinomoto has also created a Facebook community called “Ajinomoto Amino House” to foster a sense of belonging and provide valuable resources for the elderly.

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