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Tealive Enters Middle East through Dubai

By
Tan Heng Hong
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Loob Holding founder and CEO Bryan Loo (right) about to sign the agreement with Ilyas & Mustafa Galadari (IMG) Group chairman Abdulwahab Galadari (centre) to introduce Tealive into the UAE as IMG Group director Marwan Galadari (left) looks on. Behind them are (from left) Eureka head of operations and growth Ayub Khan, Eureka head of finance Disny Casper, Eureka head of procurement Dinkar Ayyathan and Tealive General Manager for International Franchise Mario Malalis.

Loob Holding partners Eureka Restaurant & Café to open 5 outlets in first year

PETALING JAYA, 11 October 2024 – Loob Holding Sdn Bhd is collaborating with leading Dubai-based conglomerate Eureka Restaurant & Café to bring Tealive, the top Southeast Asian lifestyle tea brand, into the United Arab Emirates (UAE).

This marks its first foray into the lucrative Middle East market after having entered Africa and North America in the past two years.

Loob Holding founder and CEO Bryan Loo signed the Master Franchise Agreement in Dubai earlier this week with Eureka Restaurant & Café, represented by group founder, Abdulwahab Ilyas Galadari who is also a board member of the Ilyas & Mustafa Galadari (IMG) Group.

Both IMG Group and Eureka Restaurant & Cafe are diversified family-led conglomerates rooted in the broader Galadari family legacy, venturing into theme parks, Food & Beverage, technology, trading, commodities and investments.

With over 1,000 outlets in Southeast Asia, Mauritius, and Canada, the brand now looks to cater to the growing thirst for bubble tea and lifestyle beverages in the Middle East, starting with the UAE’s vibrant and diverse market.

“The UAE is an exciting market with a dynamic food and beverage landscape, and we are thrilled to introduce Tealive to this region,” Loo said.

“Partnering with Eureka is key to bringing our Tealive experience to the UAE, blending our innovative offerings with the local culture. We are confident this partnership will be the stepping stone to a successful Middle Eastern expansion.”

Galadari shared similar enthusiasm: “We are delighted to collaborate with Tealive to bring this globally popular brand to the UAE, which has a population of over 10.2 mil. Tealive’s unique tea offerings align perfectly with the UAE’s cosmopolitan lifestyle and diverse tastes. We see tremendous potential for growth, and together, we aim to establish Tealive as the go-to bubble tea brand in the region.”

The first phase of the expansion will focus on key cities, with the first flagship store scheduled to open in Dubai in early 2025 followed by four more within the first year of operations across major cities in UAE.

“Our partner Eureka Restaurant & Café is one of the leading players in the food and beverage space. We will leverage on their local expertise and network to develop the market further,” Loo said.

He added Tealive would continue its current regional strategy of starting small and scaling up fast with the right market conditions. “In Eureka Restaurant & Café, we have a partner with the local knowledge and local expertise with immense international exposure and experience. Together, we are poised to rapidly expand and promote our unique lifestyle tea culture throughout UAE,” he said.

“Our partner is also involved in the largest theme park in UAE with about 20,000 visitors daily. Of course, we’ll have our Tealive store there too,” Loo quipped.

Cornetto Hokkaido Milk exclusively available at 7-Eleven stores in Malaysia

By
Tan Heng Hong
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Cornetto Hokkaido Milk is now available in Malaysia. This limited edition product is a milky and creamy delight topped with rainbow cereal crunch. Cornetto Hokkaido Milk is available exclusively at 7-Eleven.

Wuliangye appoints Luen Heng F&B as the local distributor in Malaysia

By
Tan Heng Hong
-

Luen Heng F&B has been appointed as the official distributor of Wuliangye, a Chinese liquor brand, in Malaysia. Going global is a core strategy for Chinese spirit brands like Wuliangye to promote baijiu or Chinese distilled alcoholic beverage in the international stage.

The strong presence of the ethnic Chinese population, coupled with the increasing number of Chinese tourists and the growing overseas Chinese community, has made Southeast Asia, including Malaysia, popular markets for baijiu.

In another development, Wuliangye has recently expanded its reach into South Korea with the launch of its Wuliangye Highball. Wuliangye is known for its traditional baijiu products but we believe the new Wuliangye Highball can be an ideal product for the Malaysian market, offering a unique opportunity to increase brand awareness and consumer interest. As a premixed drink, it can also appeal to a younger demographic.

Caltex expands partnership with Aroma Group affiliate to grow Chao Doi coffee shops at Caltex service stations

By
Tan Heng Hong
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Thursday 10 October 2024 – Caltex is driving non-fuel retail business expansion, partnering with an affiliate of Aroma Group, the owner of “Chao Doi” coffee brand, to compete in the service station coffee shop segment. The partner plans to bring to the market “Chao Doi” Coffee, highlighting careful selection of raw materials to the production of high-quality roasted coffee and unique brew served at Chao Doi at a reasonable price. The partnership is targeting to expand Chao Doi coffee shops to 200 branches of Caltex service stations throughout Thailand within 5 years.

Sompratana Chermsirivatana, Vice President, Retail Business Development, Star Fuels Marketing Limited (SFL), a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, said “Caltex strives to achieve its growth targets and intensely accelerate our network expansion including our non-oil retail business to cover more of our nationwide network. There are currently about 528 service stations in our Caltex station network. The number of non-oil retail outlets now covers 80% of our Caltex station network which we plan to increase to 85% of our network within 2025. We recognize the importance of continued excellent product and service development to deliver memorable experiences to customers.”

“The expansion of partnerships with diverse non-oil retail businesses is one of our key focus areas to strengthen our one-stop fuel service station. We are pleased to partner with K.V.N. Import Export (1991) Co., Ltd., the owner of “Chao Doi” coffee brand and an affiliate of Aroma Group, to launch “Chao Doi” coffee shops at Caltex service stations. Aroma Group is Thailand’s leading provider of roasted and ground coffee operating the entire value chain from the cultivation and production process to the consumption of the products. In addition, the company employs a team of experts to provide business consultancy and training, as well as runs Chao Doi Academy to train baristas and staff members. Due to this, we are confident that Chao Doi coffee shops at Caltex service stations will be able to deliver joyful experiences both in terms of high-standard services and unique aromatic coffee beverages to our motorists.”

“We have recently elevated the partnership to expand the number of “Chao Doi” coffee shops at Caltex service stations as well as to plan future co-promotion campaigns. This creates an opportunity to broaden the existing customer base and grow Caltex’s non-oil retail networks. Service station coffee shops continue to be in high demand and have continuous growth potential”, concluded Sompratana.

Meanwhile, Kijja Wongvaree, Executive Director of Aroma Group, which has K.V.N. as its affiliate and the owner of “Chao Doi” brand, said “Chao Doi Coffee’s presence in Thailand has been established for over 20 years with over 250 branches both in and out of service stations across Thailand. Chao Doi Coffee’s strength lies in its unique taste and our flexibility in business operation. This is due to the fact that our group encompasses an integrated value chain, from the selection of coffee beans from quality sources roasted to Chao Doi’s special recipe, distribution and manufacturing of raw materials such as tea and cocoa powder to Chao Doi franchise shops to the coffee academy’s establishment and standardized franchise system. Thus, Chao Doi has continuously developed its products to satisfy consumers’ changing needs. Chao Doi places high priority on the flavor of our beverage and to ensure the same Chao Doi standard served in every cup, our coffee recipes and equipment are standardized at every branch.”

“Partnering with Caltex is considered a major step for the brand to create more business opportunities for Chao Doi Coffee. We are very pleased with this partnership as Caltex is a global fuel product brand renowned for its superb quality. We are confident that the partnership will complement the strengths and potential for Chao Doi coffee shop and for Caltex stations. There are currently 38 branches of Chao Doi coffee shops at Caltex service stations nationwide and we target to increase to 200 stations within 5 years in order to widely cater to the consumers’ demand in all service areas. Following this announcement, we will focus on opening more Chao Doi coffee shops at Caltex service stations. Customers will experience customized Chao Doi coffee shops designed to match customers’ requirements in each area. Moreover, “Chao Doi Full Flavored” coffee shop models will be made available with an emphasis on specialty coffee from Thai and international beans. The outlet will provide added varieties of coffee and beverages that can be paired with dishes on offer. In addition, we have specially created an exclusive new drink menu available only at Chao Doi coffee shops in Caltex service stations.”

“Aroma Group and our affiliates strive to develop new products to serve market requirements in line with growing coffee consumption demand in Thailand. This aligns with a statistic indicating that coffee consumption by Thai people has recently increased. Despite strong competition, the service station coffee shop business continues to gain more popularity. Therefore, we have to be prepared to adjust and adapt to changes while maintaining the commitment to sustainably and creatively promote the Thai coffee industry”, concluded Kijja.

Hospital Picaso Launches “Think Pink” Campaign For Public Participation In Breast Cancer Prevention

By
Tan Heng Hong
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Launching Hospital Picaso’s “Think Pink” campaign (L to R) Dr Ng Char Hong; Consultant Breast & Breast Reconstructive Surgeon, Professor Emeritus Dato' Dr Yip Cheng Har; Consultant Breast Surgeon & Dr Normayah Kitan; Consultant Breast & Endocrine Surgeon.

Kuala Lumpur, October 11, 2024 – In conjunction with the Breast Cancer Awareness Month (Pink October Month), Hospital Picaso rolls out its month-long community awareness campaign themed “Think Pink” – featuring various initiatives to raise awareness on the importance of prevention and routine screening for the early diagnosis of breast cancer. The campaign slogan was conceptualised for its’ brevity, making it an effective message for raising awareness. “Think” implies mindfulness, urging people to reflect on breast cancer prevention and encourages Malaysians to participate in awareness events whether it’s through education, donation or partaking in awareness events.

Encik Ahmad Lutfi, General Manager of Hospital Picaso said through the “Think Pink” events, the hospital aims to provide more opportunities for the public to learn about the realities of breast cancer while bolstering general health and well-being for the public and promoting the spirit of caring and support amongst the community.

A report from the Malaysia National Cancer Registry covering the period from 2017 to 2021 revealed that approximately 17.6% of all cancer cases diagnosed in the country are breast cancer. This makes breast cancer one of the most prevalent forms of cancer in Malaysia, underscoring the critical need for awareness, early detection and comprehensive care. Breast cancer is the most common cancer among females. From 2017 to 2021, starting at age 40, a greater incidence rate is observed compared to 2012 to 2016, particularly in the 65 to 69 age group.[1]

Hospital Picaso is home to three breast surgeons: Dr Normayah Kitan, Dr Ng Char Hong and Professor Emeritus Dato’ Dr Yip Cheng Har. At the recent private launch of the Breast and Womens’ Health Centre in Hospital Picaso, the three doctors emphasised that early detection and awareness are critical, as studies have shown that survival rates are significantly higher when the disease is diagnosed at an early stage. The importance of monthly breast self-exams and annual health screenings are highly encouraged to reduce the disease burden on Malaysian women and their families.

(Front row, 7th and 8th positions from the left) Mary Easaw, Senior Manager & Consultant Dietitian and Nur Shakirah Binti Mohd Noh, Dietitian, both from Dietetics & Food Services Department, with participants at Hospital Picaso’s fundraiser, ‘Whisk for Wellness’ baking workshop, showcasing their nutritious baked recipes.One of the community events organised by Hospital Picaso recently is fundraiser baking event for the Breast Cancer Welfare Association (BCWA). The event, themed “Whisk for Wellness,” featured a health talk and a fun baking session, with all proceeds being channeled to aid BCWA.

Recently, Hospital Picaso conducted a Breast Cancer workshop with more than 80 participants comprising of surgeons, radiologists, oncologists and trainees. With keynote speakers from doctors of Hospital Picaso, the session aimed to update on research and advancements in diagnosis and staging of early breast cancer from a multidisciplinary perspective.

Participants at the Hospital Picaso’s fundraiser baking workshop in collaboration with Breast Cancer Wellness Association (BCWA).

Hospital Picaso will be organising a one-day community engagement event on October 27 which aims to promote awareness of an active and healthy lifestyle and effective ways to manage breast cancer. The event offers a plethora of activities including a breast cancer talk, health screening and breast examination conducted by Can-care (a post cancer care service centre which helps breast cancer patients cope with the after-effects of treatments). The highlight of the day will be an interactive and therapeutic yoga session and a matcha latte-making workshop. Every participant is entitled to a goodie bag which includes a yoga mat and pink-compressed towel. Admission to the event is RM20.

“We are committed to combating breast cancer as one of the most debilitating diseases in the country. Our mission revolves largely around building women’s health which enhances their physical, mental and emotional aspects – at every stage of their journey,” said Lutfi.

To join the yoga session for the “Think Pink” community day on October 27, you may click this link to sign up https://bit.ly/picasothinkpink .  For further enquiries, please contact Siti Maryam at 013-928 1996 or Charmian Kok at 016-815 3309.

For more information on Hospital Picaso, visit www.hospitalpicaso.com or https://www.facebook.com/hospitalpicaso/

[1] The Malaysia National Cancer Registry Report 2017-2021 https://nci.moh.gov.my/images/pdf_folder/SUMMARY-OF-MALAYSIA-NATIONAL-CANCER-REGISTRY-REPORT-2017-2021.pdf

Decathlon opens its latest Click & Collect outlet in Western Singapore

By
Tan Heng Hong
-

The new Jurong Point outlet offers the brand’s most comprehensive selection of winter products in a Click & Collect store, providing greater convenience for customers gearing up for year-end winter adventures

SINGAPORE, 11 OCTOBER 2024 — Leading multi-specialist sports brand, Decathlon Singapore, is proud to announce the opening of its Jurong Point outlet, which is its 12th Click & Collect store, and the 18th store in Singapore. Spanning 150 square metres, this latest addition is one of Decathlon’s largest Click & Collect outlets, and its fourth in the Western region of Singapore.

Situated in Singapore’s largest shopping mall in the West, the opening of this store is part of Decathlon’s mission to move people through the wonders of sport. Offering a curated selection of products and access to Decathlon’s catalogue of over 5,000 products across 60 sports through its trademark 2-hour Click & Collect promise, customers can seamlessly shop online and pick up their orders in-store within two hours at one of Singapore’s largest suburban lifestyle hubs.

Additionally, the new Jurong Point outlet will carry the most comprehensive range of Decathlon’s winter products available in a Click & Collect store in Singapore.

Decathlon JP – Store Leader Trang Le and team

This opening supports Decathlon’s strategic goal to expand to 37 stores across the city-state. The planned network will include seven larger Experience stores, offering a broader product range and interactive spaces where customers can test the latest innovations. Additionally, 30 Click & Collect (C&C) stores—like the new Jurong Point outlet—will be strategically located within 15 minutes of customers’ homes, enhancing convenience and accessibility. Through this omni-channel approach, Decathlon aims to deliver a seamless blend of online and in-store shopping, catering to sports enthusiasts throughout Singapore.

In addition to the Jurong Point outlet, Decathlon had opened two other new stores since June 2024, at Pasir Ris Mall and Lot One Shoppers’ Mall, as well as a global-first airport transit pop-up store at Singapore Changi Airport T3, which ended its successful run in September.

What to look forward to at Decathlon Jurong Point 

The new Jurong Point Click & Collect store is located at #01-18/19/20 and features a curated selection of products, focusing on hiking, watersports and fitness needs of the community. The store will feature more technically-advanced products like the TURN mirrored lens swimming goggles and the KIPRUN 900 ultra breathable running t-shirt, in addition to beginner and intermediate-level products suitable for sports lovers of all levels to discover and enjoy their favourite sports.

To cater to the needs of all travellers this holiday season, the Jurong Point Click & Collect store will also carry a wide selection of winter products, to bring maximum convenience to our customers. This includes crowd-favourites such as the 2-in-1 winter hiking trainers, lightweight water-resistant down jackets and snowproof and waterproof ski jackets. Decathlon is also delighted to introduce the multi-use 3-in-1 winter jackets with removable inner down jacket, and thermal base layers, now available also in white.

Customers can also play, earn and save more from Decathlon’s free membership program, which rewards every $1 spent with one point, redeemable in-store and online from 200 points onwards. New members will also receive 200 welcome points (worth $5) upon signing up, and become a lifetime member for free. Membership perks include a 365-day return policy, free access to sports classes and events, and exclusive services like bike maintenance, printing, and racket restringing.

Stephan Veyret, Chief Executive Officer, Decathlon Singapore, said: “The opening of our Jurong Point Click & Collect outlet, our 18th store in Singapore, is another step toward making sports accessible to everyone. Through the Click & Collect concept, customers can conveniently access a specially curated selection of key products catering to the local community, while providing them access to the full catalogue of over 5,000 sports products ready for collection in less than two hours. With the holiday season fast approaching, we will provide a wide range of winter products for our customers so that they are ready for their winter adventures, from head to toe.”

The new Jurong Point store is designed to bring the best of Decathlon’s offerings closer to the community, empowering sports enthusiasts of all levels with easy access to a wide range of quality products. Whether shopping online or in-store, Decathlon continues to enhance the customer experience across Singapore, keeping true to its mission of moving people through the wonders of sport.

For more information about Decathlon’s new Click & Collect Store at Jurong Point, visit the Decathlon website at www.decathlon.sg and follow the brand on Facebook and Instagram.

Ipoh’s Sports Scene Gets a Boost with New Pickleball Fun Club

By
Tan Heng Hong
-

The exciting new pickleball hub, Ipoh Pickleball Fun Club, aims to foster community engagement and promote active lifestyles. 

Ipoh, 11 October 2024 – Ipoh is set to experience a fresh wave of excitement with the launch of its newest dedicated Pickleball facility, the Ipoh Pickleball Fun Club (PFC). Opening its doors in October 2024 in the heart of Ipoh’s City Centre, this new venue is poised to introduce the rapidly growing sport of Pickleball to the Northern community, offering a unique and engaging experience for players of all ages and skill levels.

Pickleball, a dynamic fusion of tennis, badminton, and table tennis, has seen a meteoric rise in popularity, particularly in the United States, and is now quickly gaining traction in Malaysia. With new facilities emerging in Klang Valley, Miri, and beyond, Ipoh Pickleball Fun Club is set to bring this trendy, health-conscious sport to the Northern Region. According to Lim Mun Yee, the Founder of Ipoh Pickleball Fun Club, pickleball’s accessible rules and minimal equipment requirements make it an ideal choice for anyone seeking a new and invigorating activity.

“Our goal is to introduce one of the latest and most exciting sports to Ipoh as an additional sports workout choice and create a vibrant community hub,” said Mun Yee.

“Pickleball is not just a trendy and healthy activity; it also fosters social connections and provides a fantastic way for youth and everyone interested in new experiences to engage in a fun, competitive sport. We’re excited to offer a space that encourages active lifestyles and meaningful interactions.”

The Ipoh Pickleball Fun Club distinguishes itself by offering a purpose-built facility designed specifically for pickleball, rather than repurposing existing tennis or badminton courts. The venue features dedicated fencing, lighting systems, and flooring designed for an enhanced playing experience for players. Additionally, PFC’s all-digital booking system streamlines court reservations for users.

Situated in the city center, the facility is poised to be a key player in Ipoh’s sports scene. In addition to fostering new communities and promoting an active lifestyle, PFC aims to serve as a hub for future events and social gatherings. Future plans include the introduction of food and beverage services in phase two,  offering wholesome options that support a balanced and vibrant lifestyle.

“The launch of the Ipoh Pickleball Fun Club represents a significant milestone for the city, setting a new standard for sports and social activities in the region. We invite everyone, whether seasoned players or newcomers, to experience the excitement of Pickleball with friends and family,” added Mun Yee.

The Ipoh Pickleball Fun Club is located at 19, Jalan Wan Mohd Salleh, 30450 Ipoh, Perak. For more information, visit https://pickleballfunclub.my/ or follow us on social media:

ABOUT IPOH PICKLEBALL FUN CLUB

Pickleball Fun Club is a premier pickleball facility offering state-of-the-art courts designed for players of all levels. Located at Ipoh City Center, Greentown, our mission is to foster a vibrant community through the sport of pickleball. We provide the perfect environment for both casual games and competitive play. Whether you are just a seasoned player or just starting, we are committed to delivering an exceptional pickleball experience every day.

LINE MAN Food Delivery App Introduces Translation Feature and English Stickers for Expats and Tourists

By
Tan Heng Hong
-

Wednesday 09 October 2024 – For expats and tourists in Thailand, ordering local food just got easier! LINE MAN, The No.1 Thai food delivery app, has launched an automatic English translation feature and English chat stickers, making it simple for non-Thai speakers to explore and order from local restaurants across Thailand’s 77 provinces without needing a Thai keyboard.

The automatic translation feature enables users to seamlessly navigate the LINE MAN app, translating restaurant menus into English and assisting in chatting with riders. Key highlights include:

  • Browse 700,000+ restaurants: From famous street food to popular chains across 77 provinces in Thailand, allfood menus will be translated in English.
  • Chat with riders: Users can chat with our riders in English. The message will be automatically translated to communicate in Thai with riders. Users can also send English chat stickers to make conversations quicker and more enjoyable. The riders will see the same stickers but in Thai.
  • Enjoy daily promotions: Get the best meal deals with offers like free delivery and discount codes. New users can enter the code “HELLO100” for 20% off their first order (up to 100 THB, on orders over 250 THB).

Foreign users of LINE MAN have tripled recently, especially in big cities or tourist areas like Bangkok, Chonburi and Chiang Mai. The most popular Thai dishes ordered by foreigners and tourists on LINE MAN are Khao Kha Moo (braised pork leg), Noodles, and Mango Sticky Rice. Each offers its own appeal, from the tender, flavorful pork of Khao Kha Moo to the variety of noodles in hot soups, and the sweet, fragrant coconut sticky rice with mango. The new translation feature allows you to explore authentic Thai cuisine and discover local favorites, while allowing restaurants to expand their foreign customer base.

Whether you’re living here or just visiting, download the LINE MAN app at lineman.onelink.me/1N3T/kvoqlcyd

A TASTE OF THE FUTURE: THE GO-TO SPOT AT THE WORLDCHEFS CONGRESS & EXPO 2024

By
Tan Heng Hong
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Wednesday 09 October 2024 – Professional food services brand Unilever Food Solutions (UFS) is bringing its eight (8) new culinary trends set to future-proof food businesses at the Worldchefs Congress & Expo 2024 on October 21 at Marina Bay Sands, Singapore.

Giving a tasteful peek into how the future can play out for food businesses during its hour-long activation, UFS is bringing to life its 2024 edition of the Future Menus Top Global Trends report, which compiles robust global data and extensive chef inputs translated into practical, actionable solutions for foodservice operators of all sizes.

“In their pursuit of knowledge, technique enhancement and expansion, and menu innovation, the future is where chefs need to be,” says UFS Executive Chef (Singapore, Vietnam, and Cambodia) Eric Chua. “The Worldchefs Congress is a buffet of opportunities just waiting to be savored. It’s crucial that we do not miss out on what matters most: The future of the food that we are serving to diners. There is so much more to learn about what worked in the past and what needs to be done now for a better tomorrow, and we invite chefs to partake in the flavors of tomorrow and chip in to the melting pot of infinite possibilities.

Presenting: The Culinary Infinity

The food service industry is constantly evolving and diners are constantly expecting more-failing to keep up means risking going down. This is why chefs need a partner that can open up their kitchens to infinite ways to stay ahead of the culinary curve.

“UFS champions for food innovations that are practical, sustainable, and robust,” added Vangie Hu, Regional Marketing Director of UFS Southeast Asia. “Embracing the ever-evolving nature of food without forgetting essential culinary principles, UFS has leveraged global data and insights from chefs to create a report highlighting the top eight trends shaping the next year of dining experiences worldwide.”

During the one-hour in-Congress activation mounted by UFS, attendees will experience the eight (8) global trends identified by experts worldwide through redefined culinary boundaries.

Among the tasteful discoveries that await are unlikely ingredient pairings that make for fresh new flavors, new ways for low waste, modernizing comfort food, and locally sourced ingredients and their sustainable sourcing practices.

Joining guests are Chef Eric Chua, Executive Chef for UFS Singapore, Vietnam, and Cambodia; Chef Gun Gun Handayana, Executive Chef for UFS Indonesia; Chef Kenneth Cacho, Executive Chef of UFS Philippines; and Chef Jiraroj “Pop” Navanukroh, Executive Chef of UFS Thailand.

The Trends That Await

Streamlining a chef’s journey to finding trends that work best for their own menus, the UFS Future Menus report identifies eight (8) actionable global trends:

Flavor Shock: No Rules Experience

Diners these days are seeking far more than the usual; they are after an experience that dazzles, surprises, and challenges every one of your senses. In an era where sensory overload is the norm, culinary creations must tear up the rulebook, crafting dishes that are experimental, that push boundaries and exceed expectations.

Local Abundance: Celebrating Local

Local abundance is all about celebrating our homeland. The freshness of local and seasonal produce elevates our dishes to new heights. More importantly, it is about strengthening the bond between our kitchens and our communities. By building these relationships, we’re not just sourcing ingredients; we are including the story of our region into each bite.

Low-Waste Menus: Maximizing Creativity

The trend helps chefs use ingredients and resources wisely, save money, and please diners who care about eating well. Chefs now have a cheat sheet to getting the most out of every ingredient, meeting expectations of young chefs and aware diners who want sustainable kitchens. A promising area to explore in a time of innovation and conscious living.

Modernized Comfort Food: Adventurous and Satisfying

With many diners seeking comfort in what they eat, the trend for the taste of home food is still going strong. But while consumers may be looking for the familiar, they also want something new. This trend isn’t just about updating old classics; it is about infusing dishes with culinary storytelling, heritage, and a touch of nostalgia.

Plant-Powered Protein: Veggie Protein Heroes

There is an increase in flexitarianism, where people who are not fully committed to a vegetarian/vegan diet substitute 1-2 meals weekly with plant-based dishes for the health benefits. This trend offers a huge opportunity for chefs to provide diners with diverse and inclusive menu choices while reducing their costs and environmental footprint.

The New Sharing: Dynamic and Inter”ctiv’

Diners appreciate being able to eat together with fun, tasty food that can be shared in a relaxed setting. The table is used as a setting where food is not just a meal but it’s a driver of joy, laughter, and connection. The opportunity for chefs here is enormous, it is the innovation playground for experimentation, mashups and extravagant experiences that redefine sharing.

Irresistible Vegetables: Vegetable Democracy

Vegetables are growing in popularity and becoming the stars of chefs’ signature dishes to appeal to the new generation of diners. They are not only nutritious, but also colorful and tasty. But it requires more skill and creativity from chefs to bring out the best in plants. Let’s welcome the change and add more colors to our tables.

Feel-Good Food: Holistic Wellbeing

Consumers increasingly recognize that our health begins with the choices we make on our plates. And diners will demand dishes that are crafted with care. It is about serving less saturated fat, opting for leaner cuts, and lightening up on the sauces. Feel-good food is about finding that perfect balance where every dish makes you feel better and more energized.

Download and learn more about the Future Menus trend report by attending the Worldchefs Congress on October 21st, at Marina Bay Sands, Singapore.

Cat & the Fiddle Celebrates 10th Anniversary with Mega-Delicious 10.10 Promotion

By
Tan Heng Hong
-
Photo Credits: Cat & the Fiddle

Singapore, 7 October 2024  – This 10.10, Cat & the Fiddle is hosting a mega-delicious event in conjunction with its 10th anniversary. Fans of cheesecakes are also in for an added treat with flash deals, promotions, and a brand-new mobile collection option every weekend, throughout October 2024. 

Cat & the Fiddle: 10.10 Promotion 2024 Cheesecakes. Photo Credits: Cat & the Fiddle

On 10 October 2024, a flash sale of 10 cake varieties at discounted prices will be conducted in-store and via Cat & the Fiddle’s e-commerce store. Flavours will include best-sellers OREO® Cookies & Cream Cheesecake, refreshing Blissful Blueberry Cheesecake, indulgent Dark Chocolate Cheesecake and many more. 

Cheesecake fans will be spoilt for added reasons to celebrate October – an extended Children’s Day treat, weekend gatherings, special occasions, moments made special with artisanally crafted desserts and adorable gifts from Cat & the Fiddle, loved by all ages! 

Cat & the Fiddle: 10.10 Promotion 2024 CAT Plushie. Photo Credits: Cat & the Fiddle

From now until 10 October 2024, the newly launched lifetime membership programme will gift each sign-up with a medium-sized CAT plushie. The eye-pleasing desserts – Macaron Feline, Eclair Set, and Rose Mousse Tart Sets, and CAT Plushies, will also be available at discounted prices. Terms and conditions apply.

Mobile collection every weekend throughout October

Cheesecakes will be moving closer to homes. This October, collect Cat & the Fiddle cheesecakes and desserts conveniently at the new mobile collection points on weekends. Spot the vibrant Cat & the Fiddle cold-chain trucks in your neighbourhood! 

Refer to Annex B in the PDF attached for the list of retail outlets and their operating hours.

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

●      Official website: www.catandthefiddle.com

●      Instagram: www.instagram.com/catandthefiddlecakes

●      TikTok: www.tiktok.com/@catandthefiddlecakes

●      Facebook: www.facebook.com/catthefiddle

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