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How FMCG brands carry out Chinese New Year marketing in Singapore

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Chinese New Year is celebrated with a bash in Singapore, a country with 5.75 million people, of whom over 70% are of Chinese descent....

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Chocolate the way forward for Horlicks

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GlaxoSmithKline Malaysia (GSK) launched the chocolate Horlicks malt drink in Malaysia in May 2014. Since then, the new variant has become the key revenue...