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When pack redesign goes bad
Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...
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More details emerged on Alfamart Philippines foray
More information was revealed by Sumber Alfaria Trijaya on its Philippines foray at its shareholder's meeting on 25 June 2014.
Summary:
Q3, 2014 - First distribution...
