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NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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F&N to launch two fruit juice beverages in 2018, lowering sugar...
Fraser and Neave Holdings Bhd (F&N) chief executive officer Lim Yew Hoe said the company plans to launch two fruit juice beverages by early 2018,...
