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From celebrated to hated: How PR fiasco hurts Sari Roti
PT Nippon Indosari Corpindo Tbk (Sari Roti), Indonesia's biggest packaged bread manufacturer, has become embroiled in a public relations nightmare after the company dissociated...
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The Coca-Cola Company Unveils New Global Brand Platform for Coca-Cola
ATLANTA, Sept. 29,2021 – Coca-Cola today unveiled a new global brand philosophy and platform called Real Magic™, which invites everyone to celebrate the real...
