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Nestle Embarks on Consumer Education for its New Fried Ice Cream
For a novel product like fried ice cream (aiskrim goreng), consumer education through demonstration is the only way to convince and teach consumers about...
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Checking out the alcohol-free beer retail scene in Singapore
During a visit to Singapore in January 2017, the author had the chance to check out the alcohol-free beer scene. With the alcohol-free, malt-based...
